Business Process Reengineering became popular in the 1990s after the publishing of a Harvard Business School article titled Reengineering Work: Don’t Automate, Obliterate. Business Process Reengineering (BPR) describes the redesign of core business processes to improve productivity, quality, cost reduction, or cycle times.
Business Process Re-engineering (BPR) | Key Elements | Analysis | Implications | Applications | Examples |
---|---|---|---|---|---|
Definition | Business Process Re-engineering (BPR) is a fundamental rethinking and redesign of business processes to achieve significant improvements in performance, efficiency, quality, and customer satisfaction. It often involves radical changes and innovation in how work is done. | Analyzing BPR requires a critical assessment of existing processes, identification of inefficiencies or bottlenecks, and a clear vision of the desired future state. BPR aims to streamline operations, eliminate unnecessary steps, and leverage technology to enhance productivity and value delivery. | BPR can lead to substantial improvements in business performance, including reduced costs, faster cycle times, enhanced quality, and better customer experiences. However, it also involves significant change management challenges and may disrupt established workflows. Successful BPR requires strong leadership, clear communication, and employee buy-in. | BPR can be applied across various industries and functions, including manufacturing, finance, healthcare, and customer service. It is particularly beneficial when organizations seek to transform their operations, respond to market changes, or leverage digital technologies for competitive advantage. | – Streamlining order-to-delivery processes in an e-commerce company to reduce lead times and enhance customer satisfaction. – Overhauling healthcare administrative procedures to eliminate paperwork and improve patient care coordination. – Redesigning financial approval workflows in a multinational corporation to reduce costs and increase efficiency. – Restructuring manufacturing processes to implement just-in-time inventory management and reduce waste. |
Process Analysis | Process analysis involves a comprehensive examination of existing workflows, including inputs, outputs, tasks, responsibilities, and technology. It identifies inefficiencies, redundancies, and opportunities for improvement. | Analyzing processes includes mapping the current state, measuring key performance indicators (KPIs), and benchmarking against industry standards. This phase aims to gain a deep understanding of how processes operate and where bottlenecks or delays occur. Analyzing data helps pinpoint areas for optimization. | Process analysis is the foundation of BPR, as it provides insights into where changes are needed. It enables organizations to identify root causes of problems and prioritize process improvements based on their potential impact. Effective analysis leads to targeted redesign efforts. | Process analysis can be applied to any business function, from supply chain management to customer support. It is critical for identifying bottlenecks, inefficiencies, and areas where automation or technology can streamline operations. Data-driven analysis is essential for making informed decisions. | – Conducting a value stream mapping exercise to visualize and assess the efficiency of a manufacturing process. – Analyzing customer service call logs to identify common issues and opportunities to reduce call handling times. – Examining procurement processes to identify areas where digital automation can expedite vendor selection and ordering. – Using process mining tools to analyze data and uncover hidden inefficiencies in financial reporting workflows. |
Redesign | Redesign involves reimagining and reconfiguring processes to achieve desired outcomes. It often requires creative thinking, challenging the status quo, and exploring innovative solutions. The redesigned processes should align with strategic objectives and maximize efficiency. | Analyzing redesign requires a holistic approach, considering various factors such as workflow, technology, roles, responsibilities, and customer needs. It may involve simplifying processes, automating tasks, and eliminating unnecessary steps. Redesign efforts should aim to create a more streamlined and agile operation. | Redesign can have significant implications for the organization, including changes in job roles, responsibilities, and reporting structures. It is essential to communicate the benefits of the new processes and involve employees in the redesign process to gain their support and buy-in. Successful redesign leads to improved performance and competitiveness. | Redesign can be applied at different levels, from department-specific processes to end-to-end business processes. It is especially valuable when organizations seek to adapt to changing market conditions, leverage emerging technologies, or enhance customer experiences. Redesigned processes should align with the organization’s strategic vision. | – Redesigning a procurement process to implement e-procurement technology and streamline vendor selection and ordering. – Overhauling a healthcare billing process to simplify invoicing, reduce errors, and expedite payment collections. – Rethinking a product development process to accelerate time-to-market and enhance collaboration among cross-functional teams. – Transforming a mortgage origination process in a financial institution to improve customer onboarding and reduce processing times. |
Implementation | Implementation involves putting the redesigned processes into practice. It includes training employees, updating technology systems, and monitoring performance to ensure that the new processes deliver the expected benefits. | Analyzing implementation requires careful planning, change management, and communication. Organizations must prepare employees for the changes, provide necessary training, and ensure that technology solutions are implemented effectively. Monitoring and measurement are essential to track progress and make adjustments as needed. | Implementation has both short-term and long-term implications. In the short term, organizations may face challenges, resistance to change, and potential disruptions. In the long term, successful implementation leads to improved performance, cost savings, and competitive advantages. Effective change management is critical to overcoming resistance and ensuring success. | Implementation efforts are critical for realizing the intended benefits of BPR. It involves collaboration among different stakeholders, including employees, IT teams, and leadership. Organizations should establish clear performance metrics and milestones to track the impact of the redesigned processes over time. | – Training employees on new procedures, software tools, and workflow changes to ensure a smooth transition. – Deploying updated technology systems and software to support the redesigned processes effectively. – Monitoring key performance indicators (KPIs) to assess the impact of process changes and identify areas for further improvement. – Conducting regular reviews and evaluations to ensure that the redesigned processes continue to deliver value and meet organizational goals. |
Continuous Improvement | Continuous improvement is an ongoing effort to fine-tune and optimize processes over time. It involves collecting feedback, analyzing performance data, and making iterative refinements to maintain efficiency and effectiveness. | Analyzing continuous improvement requires a feedback loop where organizations gather insights from employees, customers, and performance metrics. The goal is to identify areas where further refinements can be made to enhance processes continuously. Continuous improvement fosters a culture of learning and adaptability. | Continuous improvement has long-term implications for organizations, enabling them to stay competitive, adapt to changing market conditions, and leverage new technologies. It ensures that processes remain efficient and aligned with strategic goals. Organizations that embrace continuous improvement are more agile and responsive. | Continuous improvement is essential for sustaining the benefits of BPR and remaining competitive in dynamic markets. It involves regular reviews, feedback collection, and data-driven decision-making. Organizations should empower employees to contribute ideas for process enhancements and create mechanisms for continuous learning. | – Collecting feedback from employees and customers to identify pain points or areas for improvement. – Analyzing performance data, such as cycle times, error rates, and customer satisfaction scores, to pinpoint areas needing refinement. – Implementing small-scale process changes or automation enhancements to address specific issues or bottlenecks. – Celebrating successes and recognizing employees’ contributions to foster a culture of continuous improvement. |
Understanding Business Process Reengineering
The HBR article asserted that many businesses use new technology to automate ineffective processes. However, author Michael Hammer notes that a more efficient approach is to simply re-design the process itself.
This can be achieved through the systematic and disciplined nature of BPR.
Both human and automated workflows can be analyzed to identify process improvements. Some common scenarios where BPR may be useful include:
- Rising inventory levels.
- A lack of corporate governance.
- High employee conflict, stress, or turnover.
- Cash flow problems.
- An inability to fulfill customer orders promptly.
The six key steps of BPR
Six key steps encourage a fair, transparent, and efficient BPR process.
Here is a look at each.
Define business processes
Start by mapping the current state of affairs (workflows, activities, roles and reporting, business rules, supporting technology, and so forth).
Analyze business processes
Then, identify any elements that contribute to organizational inefficiency or prevent a goal or objective from being realized.
This may encompass gaps, root causes, or strategic disconnects.
Identify and analyze improvement opportunities
How can the elements identified in the previous step be addressed? Often these initiatives will be innovative and forward-facing.
That is, they are not associated with current processes.
Design future state processes
In this step, select the improvement opportunity deemed to have the greatest impact on organizational efficiency.
Here, the business should ensure that it has sufficient resources. Time, capital, and talent are the most crucial.
Complete this step by creating a future state map outlining the selected opportunities.
Develop future state changes
It’s important to realize that a new opportunity is only as robust as the processes that underpin it.
Each process needs to be designed from the ground up and communicated to relevant staff.
The new functionality must also be rigorously tested before becoming operationalized.
Implement future state changes
Once implemented, the change must be evaluated for effectiveness through performance monitoring. Is the new opportunity meeting KPIs?
When should Business Process Reengineering be used?
One drawback of BPR is that the larger a business is, the more expensive it will be to implement.
Indeed, a start-up with only a few months of operating experience will find it much more cost-effective to pivot to a new opportunity.
Nevertheless, the ability to respond to unforeseen circumstances is important in all businesses – regardless of size. BPR is also well suited to any business that wants to break free of the status quo and achieve goals once thought too ambitious.
If a business is still unsure of BPR, it should ask itself the following questions:
- Who are our customers and what values are we offering them?
- Are current operations delivering these values?
- If not, do some operations need to be reconfigured?
- Do our processes reflect our strategic objectives or long-term mission?
- How would these operations be implemented if we were a new company?
Drawbacks of Business Process Re-engineering (BPR)
High Risk and Disruption:
- Operational Disruption: Implementing BPR can significantly disrupt existing business processes, impacting daily operations.
- Risk of Failure: BPR projects carry a high risk of failure if not managed properly, due to their complexity and scope.
Resource Intensive:
- Requires Significant Investment: BPR often demands substantial time, financial resources, and human effort.
- Dependence on External Consultants: Many organizations rely heavily on external consultants for BPR, which can be costly and may lead to over-dependence.
Resistance to Change:
- Employee Resistance: BPR initiatives typically involve major changes, which can lead to resistance from employees uncomfortable with the new processes.
- Organizational Culture Challenges: Successful BPR requires a culture that supports change, innovation, and rethinking of traditional processes, which not all organizations possess.
Potential for Negative Impact on Employees:
- Job Losses: BPR can lead to downsizing or restructuring, resulting in job losses or role changes.
- Stress and Anxiety: The uncertainty and scope of changes can cause significant stress and anxiety among employees.
Complexity in Execution:
- Difficult to Implement: BPR involves complex redesigning of processes which can be difficult to implement correctly and effectively.
- Challenges in Maintaining Quality: There is a risk that focusing too much on efficiency and cost-cutting might compromise the quality of products or services.
When to Use Business Process Re-engineering
Appropriate Contexts:
- In Need of Major Overhaul: Ideal for organizations requiring a fundamental rethinking and radical redesign of processes to achieve dramatic improvements.
- Competitive Market Pressure: In situations where external market pressures demand significant improvements in cost, quality, service, and speed.
Strategic Application:
- Revamping Outdated Processes: Useful in updating and streamlining outdated business processes that are no longer efficient or competitive.
- Aligning Processes with Business Strategy: When business processes are misaligned with the current business strategy or goals.
How to Use Business Process Re-engineering
Steps in BPR Implementation:
- Identify Key Processes: Start by identifying the processes that are crucial for the business and are in need of re-engineering.
- Analyze Current Processes: Understand and document the current processes to identify inefficiencies and bottlenecks.
- Envision New Processes: Design new processes that align with business goals and customer needs.
- Implement Changes: Deploy the new processes, often involving significant changes in organizational structure and IT systems.
- Monitor and Optimize: Continuously monitor the new processes and make necessary adjustments for optimization.
Best Practices:
- Engage Stakeholders: Involve employees, management, and other stakeholders in the BPR process to gain buy-in and reduce resistance.
- Comprehensive Planning: Ensure thorough planning and analysis before implementation to identify potential risks and mitigation strategies.
- Effective Communication: Maintain clear and consistent communication throughout the BPR process to keep all stakeholders informed and engaged.
- Change Management: Implement effective change management practices to ease the transition for employees and maintain operational continuity.
What to Expect from Implementing Business Process Re-engineering
Potential for Significant Improvements:
- Operational Efficiency: BPR can lead to substantial improvements in operational efficiency and productivity.
- Cost Reduction: Streamlining and re-engineering processes often result in significant cost savings.
Organizational Impact:
- Transformational Change: BPR can bring about fundamental changes in how the organization operates, potentially leading to a more competitive and agile business model.
- Cultural Shifts: May initiate a shift in organizational culture towards continuous improvement and efficiency.
Challenges in Implementation:
- Initial Disruption and Adjustment: The organization may face initial disruption and a period of adjustment as new processes are implemented.
- Risk of Low Morale: Significant changes can affect employee morale, especially if not managed with sensitivity and transparency.
Long-Term Organizational Benefits:
- Sustained Competitive Advantage: If successfully implemented, BPR can provide a sustainable competitive advantage through improved processes.
- Enhanced Customer Satisfaction: Improved efficiency and effectiveness can lead to better customer service and increased customer satisfaction.
BPR is a powerful approach but requires careful consideration of its potential impact, meticulous planning, and strong leadership to ensure successful implementation and to mitigate its challenges.
Business process reengineering examples
While BPR has existed for around three decades now, how are modern, twenty-first-century businesses initiating process design transformations?
Let’s have a look at two examples.
Airbnb
At some point in its recent history, Airbnb wanted to create a sustainable, efficient, product development process.
The only problem was that the company’s designers, engineers, and researchers were only involved in the process at specific times.
For example, designers were forced to wait for engineers to write the code before a model could be visualized.
Engineers themselves also had to wait for researchers to validate product ideas in a process that routinely resulted in incorrect project assumptions.
To foster deeper and more consistent engagement between its various teams, Airbnb used BPR to develop three solutions:
- Treat dispersed resources as if they were centralized – a single, digital environment was created where both designers and engineers could collaborate. This eliminated countless rounds of quasi-prototypes and enabled files to reflect real-time updates and data. Even if Airbnb staff could not interact in the same physical space, they needed to have access to the same product information at the same time.
- Organize around outcomes instead of tasks – product teams were then organized around outcomes to avoid wasting time on irrelevant features. This encouraged teams to use emotion when talking about outcomes in addition to the logical, detail-oriented perspective of writing code.
- Link parallel activities – instead of researchers becoming involved at the end of the process, they now participate across the entire product development process to ensure that the voice of Airbnb’s hosts and guests are heard and incorporated throughout. This allows teams to validate developmental stages and reduce instances of backtracking.
T-Mobile
Mobile telecommunications company T-Mobile outwardly preached that happy customers were its main priority.
But internally, the company based customer success and indeed staff remuneration on two metrics: Average Handling Time (AHT) and First Response Time (FRT).
The problem for T-Mobile was two-fold. For one, its KPIs were not reflective of satisfied customers, while the second problem was more complex.
Thanks to the introduction of self-serve portals, customers no longer contacted the company’s call centers with basic problems such as a change of address request.
Instead, there was a clear shift toward them requiring assistance with far more complex issues that customer support personnel were unable or unwilling to solve.
Here are two ways the company used business process reengineering to improve its customer service standards across the board:
1 – Ensure those who output processes perform those processes
To start, T-Mobile untethered itself from its archaic AHT and FRT metrics and redesigned its team structure to fundamentally shift the way customer service is delivered.
The company instituted the Team of Experts (TEX) model where cross-functional teams of 47 people each serve a dedicated geographical market.
Instead of handing off an issue to someone else, the team structure now empowers individuals to stick with the same customer from start to finish and solve their problem.
In rare cases where a hand-off is necessary, the rep stays on the line while the customer speaks with a tech specialist to learn how to address a similar question in the future.
Customer service KPIs are now connected to profit and loss, and reps are invested in each outcome because they handle the entire customer service process.
2 – Build control into the process and place decision points where work is performed
It was also important that T-Mobile shifted decision points and authority under the new TEX model.
Previously, managers were called into the process over superficial details that only just exceeded the role responsibilities of a low-level rep.
This increased customer wait times and rendered these reps powerless in many situations.
Using BPR, the decision point was shifted to afford them more responsibility and, by extension, the capacity to impact customer service outcomes.
Customer wait times were also reduced since trivial details did not need to be clarified with a superior.
The results of T-Mobiles initiatives have been profound since they were introduced. In 2018, the company reported a 31% decrease in calls escalated to superiors and an impressive 71% decrease in transferred calls.
There was also a significant impact on customer churn (down 25%) and Net Promoter Score (up 56%).
Key takeaways
- Business Process Reengineering is the redesigning of business operations to facilitate improvements in quality, cost, service, or alignment.
- Business Process Reengineering is underpinned by six key steps that are fair, transparent, and efficient.
- Business Process Reengineering can be an expensive undertaking for large companies. To ensure that BPR is money well spent, a business should consider some guiding questions to determine if operations are in alignment with broader strategies.
Key Highlights
- Understanding BPR: Business Process Reengineering (BPR) is a methodology aimed at redesigning core business processes to achieve improvements in productivity, quality, cost reduction, or cycle times. It gained popularity in the 1990s after an influential Harvard Business School article by Michael Hammer titled “Reengineering Work: Don’t Automate, Obliterate.”
- Rationale for BPR: The premise of BPR is that businesses often automate ineffective processes using new technology. Instead, BPR suggests re-designing the processes themselves to achieve greater efficiency and effectiveness.
- Six Key Steps of BPR:
- Define Business Processes: Map current workflows, activities, roles, rules, and technology.
- Analyze Business Processes: Identify elements causing inefficiencies or hindering objectives.
- Identify and Analyze Improvement Opportunities: Innovatively address identified issues.
- Design Future State Processes: Select impactful opportunities and design processes.
- Develop Future State Changes: Build and test new processes.
- Implement Future State Changes: Evaluate effectiveness and monitor performance.
- When to Use BPR: BPR is useful for businesses facing challenges like rising inventory, governance issues, employee conflicts, or cash flow problems. It’s especially effective for those aiming to break free from the status quo and achieve ambitious goals.
- Examples of BPR:
- Airbnb: Used BPR to enhance collaboration among design, engineering, and research teams. Created a digital environment, organized around outcomes, and linked parallel activities to streamline the product development process.
- T-Mobile: Transformed customer service by shifting metrics from AHT and FRT to customer satisfaction. Implemented the Team of Experts (TEX) model, empowering teams to resolve customer issues from start to finish and shifting decision points to improve customer outcomes.
Related Frameworks | Definition | Focus | Application |
---|---|---|---|
Business Process Re-engineering (BPR) | BPR involves the radical redesign of core business processes to achieve dramatic improvements in critical performance measures such as cost, quality, service, and speed. It often entails questioning existing assumptions, eliminating non-value-added activities, and leveraging technology for process automation and optimization. | Focuses on the fundamental rethinking and redesigning of business processes to achieve significant improvements in efficiency, effectiveness, and competitiveness. | Business Process Improvement, Organizational Transformation, Operational Excellence |
Six Sigma | A data-driven methodology for process improvement, focusing on minimizing variability and defects to achieve near-perfect quality in products or services. It follows a structured approach of Define, Measure, Analyze, Improve, and Control (DMAIC) to identify and eliminate process defects and inefficiencies. | Focuses on reducing process variation and defects to improve quality and performance, employing statistical methods and rigorous problem-solving techniques. | Process Improvement, Quality Management, Operational Excellence |
Lean Management | A management philosophy and set of principles aimed at maximizing customer value while minimizing waste and inefficiencies in processes. It emphasizes continuous improvement, respect for people, and the elimination of non-value-added activities through the application of Lean tools and techniques. | Focuses on streamlining processes, eliminating waste, and optimizing flow to enhance efficiency and customer value, with a strong emphasis on employee involvement and continuous improvement. | Process Optimization, Waste Reduction, Operational Excellence |
Total Quality Management (TQM) | A management approach focused on continuous quality improvement across all aspects of an organization. TQM emphasizes customer satisfaction, employee involvement, process improvement, and the use of data-driven decision-making to achieve excellence in product or service quality. | Focuses on embedding quality principles and practices throughout the organization, fostering a culture of continuous improvement and customer focus, and striving for excellence in all aspects of operations. | Quality Management, Continuous Improvement, Customer Satisfaction |
Kaizen | A Japanese term meaning “change for the better” or “continuous improvement.” Kaizen involves making small, incremental improvements to processes, products, or services on a continuous basis. It emphasizes employee involvement, teamwork, and a focus on simplification and standardization. | Focuses on making small, incremental improvements to processes, systems, and workplace practices to achieve gradual but sustainable enhancements in performance, quality, and efficiency. | Continuous Improvement, Employee Engagement, Process Optimization |
Agile Methodology | An iterative approach to software development and project management, emphasizing flexibility, collaboration, and customer feedback. Agile frameworks such as Scrum and Kanban prioritize delivering working solutions incrementally, adapting to change, and continuously improving processes. | Focuses on delivering value to customers through iterative development cycles, collaboration, and adaptability to changing requirements, enabling organizations to respond quickly to market dynamics and customer needs. | Software Development, Project Management, Product Development |
Theory of Constraints (TOC) | A management philosophy developed by Eliyahu Goldratt, focusing on identifying and managing constraints (bottlenecks) in processes to maximize throughput and achieve organizational goals. TOC emphasizes the importance of system thinking, buffer management, and continuous improvement. | Focuses on identifying and alleviating bottlenecks in processes, improving flow, and optimizing system performance to achieve overall organizational objectives, often using methodologies like the Five Focusing Steps and Drum-Buffer-Rope scheduling. | Process Optimization, Throughput Improvement, System Thinking |
Design Thinking | A human-centered approach to innovation and problem-solving that emphasizes empathy, creativity, and iterative prototyping. Design thinking involves understanding user needs, defining problems, ideating solutions, prototyping, and testing to develop innovative products, services, and experiences. | Focuses on understanding user needs and behaviors, fostering creativity, and iteratively designing solutions to complex problems, with an emphasis on empathy, collaboration, and experimentation. | Innovation, Product Design, User Experience |
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