A consumer brand company like Procter & Gamble (P&G) defines “Constructive Disruption” as: a willingness to change, adapt, and create new trends and technologies that will shape our industry for the future. According to P&G, it moves around four pillars: lean innovation, brand building, supply chain, and digitalization & data analytics.



– Fabric & home care: $27.5 billion
– Feminine and family care: $19.7 billion
– Beauty: $14.7 billion
– Health care: $10.8 billion
– Grooming: $6.5 billion.

Read Next: P&G Brands And Products, P&G Organizational Structure.
Read Next: Business Model Innovation, Business Models.
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