constructive-disruption

A Constructive Disruption Mindset

A consumer brand company like Procter & Gamble (P&G) defines “Constructive Disruption” as: a willingness to change, adapt, and create new trends and technologies that will shape our industry for the future. According to P&G, it moves around four pillars: lean innovation, brand building, supply chain, and digitalization & data analytics.

constructive-disruption
Creative Disruption, according to P&G, moves at the intersection of lean innovation, brand building, supply chain, and digitalization & data analytics.
P&G Brands
The company operates five divisions called sector business units (SBUs). Baby, Feminine & Family Care. Beauty. Health Care. Grooming, and Fabric & Home Care.
p&g-revenue-model
In fiscal year 2022, Procter & Gamble generated over $80 billion in revenues and almost $18 billion in operating income through five operating units:
– Fabric & home care: $27.5 billion
– Feminine and family care: $19.7 billion
– Beauty: $14.7 billion
– Health care: $10.8 billion
– Grooming: $6.5 billion.
pandg-brands-portfolio
P&G products have made a name for themselves by combining “what’s needed” with “what’s possible”—making laundry rooms, living rooms, bedrooms, kitchens, nurseries, and bathrooms a little more enjoyable for over 181 years.

Read Next: P&G Brands And Products, P&G Organizational Structure.

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