P&G Brands

P&G Brands And Products

In the fiscal year 2022, Procter & Gamble generated over $80 billion in revenues and almost $18 billion in operating income through five operating units:

  • Fabric & home care: $27.5 billion
  • Feminine and family care: $19.7 billion
  • Beauty: $14.7 billion
  • Health care: $10.8 billion
  • Grooming: $6.5 billion.

As P&G highlighted:

P&G products have made a name for themselves by combining “what’s needed” with “what’s possible”—making laundry rooms, living rooms, bedrooms, kitchens, nurseries, and bathrooms a little more enjoyable for over 181 years.

P&G selects its portfolio of consumer brands by looking at “what’s needed” and “what’s possible.” From this intersection, the company builds a portfolio of successful consumer brands.

Baby Care

Baby care comprises a set of brands like All Good, Charlie Banana, Luvs, and Pampers.

Fabric Care

Fabric Care comprises a set of brands like Ariel, bounce, Cheer, Downy, dreft, Era, Gain, Rindex, and Tide.

Family Care And Feminine Care

Family Care comprises a set of brands like Bounty, Charmin, Puffs.

While Feminine Care comprises a set of brands like always, always discreet, just, Tampax, and This is L.


Grooming comprises a set of brands like BrAun, Gillette, joy+glee, Gillette Venus, The Art of Shaving.

Hair Care

Hair Care comprises a set of brands like aussie, head & shoulders, Herbal Essences, my black is beautiful, Old Spice, Pantene.

Home Care

Home Care comprise a set of brands like Ambi Pur, Cascade, Dawn, febreze, Gain, Microban 24, Mr Clean, Salvo, Swiffer.

Oral Care

Oral Care comprises a set of brands like Crest, Fixodent, Oral-B, Scope.

Personal Health Care

Personal Health Care comprises a set of brands like align, Clearblue, Meta, Pepto, Prilosec, Vicks, ZzzQuill.

Skin and Personal Care

Skin and Personal Care comprises brands like Gillette, Ivory, Native, Olay, Old Spice, Safeguard, Secret, Snowberry, SK-II.

Read Next: Procter And Gamble Organizational Structure.

P&G Business Model

P&G has a portfolio of brands that resonate with consumers spanning five main units and it focuses on their growth, while also innovating by the creation of new products. P&G generated over $80 billion across these brands. Its strength stands by implementing a growth strategy focused on five pillars: portfolio, superiority, productivity, constructive disruption and organizational design.

Constructive Disruption

A consumer brand company like Procter & Gamble (P&G) defines “Constructive Disruption” as: a willingness to change, adapt, and create new trends and technologies that will shape our industry for the future. According to P&G, it moves around four pillars: lean innovation, brand building, supply chain, and digitalization & data analytics.

About The Author

Scroll to Top