The Leading Source Of Original Research And Insights On Business Model Strategy, Digital & Tech Business Models
Who Owns LinkedIn?
Founded in 2002 by – among others – former PayPal member Reid Hoffman, LinkedIn was acquired by Microsoft, in 2016, for $26.2 billion. By 2020, LinkedIn generated over $8 billion in revenues. And it is now integrated within Microsoft. LinkedIn is a multi-sided platform where job seekers connect with HR professionals. At the same time, LinkedIn has become the most known and used professional network.
Understanding how LinkedIn works and make money
LinkedIn is a two-sided platform running on a freemium model, where to unlock unlimited search and other features, you need to switch to a paid account. Acquired by Microsoft for $27 billion in 2016, LinkedIn made $5.2 billion in revenues in 2018 and nearly 630M members by October 2019.
Inside Microsoft Tech Empire
Microsoft has a diversified business model spanning across Office products, Windows, Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud and more.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. With over $110 billion in revenues in 2018, Office Products and Windows are still the main products. Yet the company also operates in Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud, and more.
Social selling is a process of developing trust, rapport, and a relationship with a prospect to enhance the sales cycle. It usually happens through tech platforms (like LinkedIn, Twitter, Facebook, and more), which enable salespeople to engage with potential prospects before closing the sale, thus becoming more effective.
Blitzscaling is a business concept and a book written by Reid Hoffman (LinkedIn Co-founder) and Chris Yeh. At its core, the concept of Blitzscaling is about growing at a rate that is so much faster than your competitors, that make you feel uncomfortable. In short, Blitzscaling is prioritizing speed over efficiency in the face of uncertainty.
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