LinkedIn Mission Statement Analysis

LinkedIn’s mission statement reads as follows: “The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful.”

Understanding LinkedIn’s mission statement

There are three main components to LinkedIn’s mission statement: connection, productivity, and success.

We have taken the time to explain each of them in detail below.


From reading LinkedIn’s mission statement, one can easily appreciate that the platform’s primary purpose is to connect professionals with other professionals.

What’s more, with over 850 million members around the world, it is also easy to appreciate how many connections LinkedIn must facilitate on a daily basis.

LinkedIn is essentially a social networking platform where users can connect with others, apply for positions, search for those with specific credentials, and find information on companies of interest.

The platform shares attributes with other social media sites and LinkedIn users can improve their visibility on the platform by positioning themselves as experts in their industry.

To that end, users can comment on the articles written by others or write their own thought-leadership articles to start a discussion around a pertinent topic.


LinkedIn offers numerous learning and development courses for employees or job seekers.

On the LinkedIn Learning Blog, one can find productivity tips on:

  • How to deliver an engaging and effective remote presentation.
  • How to stay focused throughout the day.
  • How to work in teams.
  • How to communicate with colleagues, and
  • How to manage stress.

The company’s 2022 Skills Bracket Challenge also teaches employees that learning new skills is a key part of resilience and doing one’s best work.

One of the courses mentioned during the challenge was entitled Humane Productivity: Burnout Proof Your Performance. 

In the course, creator Rahaf Harfoush reiterates to employees that non-stop hustle does not lead to increased performance.

He also explains that productivity is never about feeling guilty if one is unproductive or wants to take a day off.


The aforementioned learning and development courses also play an important role in employee success.

But does employee success enable the company to achieve its mission

In any given week, around 40 million people are searching for jobs on LinkedIn, with three of these job seekers hired every minute.

Job seekers with a comprehensive LinkedIn profile were also 71% more likely to get a job interview and a recent study found that 35.5 million users have been hired by a person they connected with on the platform.

LinkedIn’s vision statement

LinkedIn’s vision statement is to:

Create economic opportunity for every member of the global workforce.

In a hint to how important this vision is to the company, former CEO Jeff Weiner once said that:

creating economic opportunity will be the defining issue of our time. That’s why I’m here and why I can’t imagine doing any other job. Simply put, what we do matters, and matters even more than ever.”

This vision statement is powerful because it is inspirational, supports the mission statement, and creates an emotional attachment to the company’s visualization of the future.

Key takeaways:

  • LinkedIn’s mission statement reads as follows: “The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful.”
  • LinkedIn’s mission statement is comprised of three key components: connection, productivity, and success. With over 800 million users and extensive learning and development opportunities, LinkedIn users can improve their productivity, upskill, network with others, or successfully find new employment.
  • LinkedIn’s vision statement is to “Create economic opportunity for every member of the global workforce.” This powerful, emotionally evocative vision supports the realization of the company’s mission.

Read Next: LinkedIn Business Model, Microsoft Business Model.

Read: Mission Statement Examples.

Mission Statement Case Studies

Adidas Mission Statement

Adidas’ mission is “To be the best sports brand in the world.” Adidas AG is a German multinational initially founded in 1924 by Adolf Dassler who developed spiked running shoes out of his mother’s house. Today, the company is the largest sportswear producer in Europe and the second largest globally behind rival Nike.

Uber Mission Statement

Uber’s mission statement is to ignite opportunity by setting the world in motion.

Tesla Mission Statement

Tesla’s vision is to “create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles,” while its mission is “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.” Tesla used a transitional business model as its ecosystem grows.

Amazon Mission Statement

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Amazon’s mission statement is to “serve consumers through online and physical stores and focus on selection, price, and convenience.” Amazon’s vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” 

Apple Mission Statement

Apple’s mission is “to bring the best user experience to its customers through its innovative hardware, software, and services.” And in a manifesto dated 2019 Tim Cook set the vision specified as “We believe that we are on the face of the earth to make great products and that’s not changing.”

Netflix Mission Statement

Netflix’s core mission, strategy, and vision are that of “improving its members’ experience by expanding the streaming content with a focus on a programming mix of content that delights members and attracts new members.”

Coca-Cola Mission Statement

Coca-Cola’s Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities, and our planet.”

Starbucks Mission Statement

Starbucks highlights its mission as “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” And its vision is to “treat people like family, and they will be loyal and give their all.”

Microsoft Mission Statement

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. With over $110 billion in revenues in 2018, Office Products and Windows are still the main products. Yet the company also operates in Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud, and more.

Walmart Mission Statement

Walmart’smission can be summarized as “helping people around the world save money and live better – anytime and anywhere – in retail stores and through eCommerce.” While its vision is to “make every day easier for busy families.” Walmart defines “busy families” as the bull’s eye of its business strategy.

Nike Mission Statement

Nike vision is “to bring inspiration and innovation to every athlete in the world.” While its mission statement is to “do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.”

Google Mission Statement

Google mission statement is to “organize the world’s information and make it universally accessible and useful.” Its vision statement is to “provide an important service to the world-instantly delivering relevant information on virtually any topic.” In 2019, Sundar Pichai emphasized a renewed mission to allow people “to get things done!”

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