LinkedIn Revenues

FourWeekMBA Intelligence – Source: Financial Statements

In 2022, LinkedIn generated over 54% of its revenues from talent solutions services.

While the remaining 45% was generated through marketing solutions.


Other Stats about LinkedIn:

  • LinkedIn has more than 900 million members. Over 80% of these members are from outside the US.
  • Newsletter creation was up 10X year-over-year in 2022.
  • LinkedIn will offer more than 20,000 courses in 11 languages in 2022.
  • More than 45% of hirers on LinkedIn explicitly use skills data to fill their roles.
  • LinkedIn Marketing Solutions is a leader in B2B digital advertising, contributing to a good chunk of LinkedIn’s overall revenues.

LinkedIn has probably been one of the most successful business acquisitions of the last decade.

Indeed, bought by Microsoft for what seemed an astounding sum of money back in 2016 ($26.2 billion), if we look at LinkedIn alone today, the company might be worth at least twice that.

In addition, LinkedIn has enabled Microsoft to get back on track with its social media run while boosting its advertising revenue.

As of today, LinkedIn is among the most successful B2B advertising platforms.

This is how LinkedIn fits into Microsoft’s Business Model.

Microsoft has a diversified business model, spanning from Office to gaming (with Xbox), LinkedIn, search (with Bing), and enterprise services (with GitHub). In 2021, Microsoft made over $198 billion in revenues, of which over $67 billion came from Server products and cloud services, and $44.8 billion came from Office products and cloud services. Windows generated $24.7 billion, Gaming generated over $16 billion, LinkedIn over $13 billion, and search advertising (through Bing) over $11.5 billion. Enterprise (GitHub) generated $7.4 billion, and devices (PC) generated almost $7 billion. 

Read Next: LinkedIn Business Model.

Read Also: Microsoft Business Model, Who Owns Microsoft?, Microsoft Organizational Structure, Microsoft SWOT Analysis, Microsoft Mission Statement, Microsoft Acquisitions, Microsoft Subsidiaries, Bill Gates Companies.

Related Visual Stories

LinkedIn Business Model

LinkedIn is a two-sided platform running on a freemium model, where to unlock unlimited search and other features, you need to switch to a paid account. In addition, LinkedIn is the most successful B2B advertising platform. In fact, by 2022, with over 850 million members, LinkedIn generated over $6 billion in revenues through its Talent Solutions and over $5 billion through its Marketing Solutions (B2B advertising platform). Acquired by Microsoft for $27 billion in 2016, LinkedIn might now be worth anywhere between $100-150 billion. 

Microsoft Mission Statement

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. With over $110 billion in revenues in 2018, Office Products and Windows are still the main products. Yet the company also operates in Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud, and more.

Microsoft SWOT Analysis

Founded in 1975 by Bill Gates and Paul Allen, Microsoft is a revolutionary company in the world of personal computing. The company designs and manufactures software, hardware, operating systems, apps, and devices. Indeed, Windows and Microsoft Office are staples in billions of homes worldwide.

Microsoft Organizational Structure

Microsoft has a product-type divisional organizational structure based on functions and engineering groups. As the company scaled over time, it also became more hierarchical while maintaining its hybrid approach between functions, engineering groups, and management.

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