Eisenhower Matrix And Why It Matters In Business

The Eisenhower Matrix is a tool that helps businesses prioritize tasks based on their urgency and importance, named after Dwight D. Eisenhower, President of the United States from 1953 to 1961, the matrix helps businesses and individuals differentiate between the urgent and important to prevent urgent things (seemingly useful in the short-term) cannibalize important things (critical for long-term success).

QuadrantDescriptionAnalysis and StrategyExamples and Real-World Applications
Quadrant 1 (Urgent and Important)Tasks that are both urgent and important require immediate attention. They are critical to your goals and should be addressed promptly.In Quadrant 1, focus on completing tasks efficiently to avoid crises. Prioritize and allocate resources to resolve these issues promptly.– Meeting critical project deadlines. – Resolving customer complaints. – Addressing urgent medical issues. – Emergency response situations.
Quadrant 2 (Not Urgent but Important)Tasks that are important but not urgent are future-oriented and contribute to long-term goals and personal growth. They require proactive planning and should be scheduled.Quadrant 2 tasks are about investing time wisely for long-term benefits. Plan and allocate time for these tasks to prevent them from becoming urgent.– Strategic planning. – Skill development. – Relationship building. – Personal development.
Quadrant 3 (Urgent but Not Important)Quadrant 3 tasks are urgent but not particularly important in the long run. They may be distractions or interruptions that can consume time if not managed properly.In Quadrant 3, assess whether these tasks can be delegated, automated, or minimized to free up time for more important work.– Non-essential emails and calls. – Meetings with minimal impact. – Minor administrative tasks. – Routine maintenance.
Quadrant 4 (Not Urgent and Not Important)Tasks in Quadrant 4 are neither urgent nor important. They are time-wasting activities that should be minimized or eliminated to make room for more meaningful work.Quadrant 4 tasks are often non-productive and can drain time and energy. Identify and reduce these activities to improve productivity.– Excessive social media browsing. – Unproductive meetings. – Unnecessary busywork. – Low-priority leisure activities.

Understanding the Eisenhower Matrix

The Eisenhower Matrix is named after Dwight D. Eisenhower, President of the United States from 1953 to 1961.

In that time, he championed the construction of the Interstate Highway System, ended the Korean War, created NASA, and welcomed Hawaii and Alaska to the union among other things.

Eisenhower was an industrious president who understood the fundamental difference between urgent and important tasks.

Some three decades later, self-help author Stephen Covey repurposed Eisenhower’s insights in the form of a matrix.

The matrix helps businesses and individuals differentiate between the urgent and important. This is crucial in eliminating time-wasting tasks, which creates more time for tasks that drive a business forward.

The four quadrants of the Eisenhower Matrix

The Eisenhower Matrix divides tasks into four quadrants according to their urgency or importance (or lack thereof):

Do it (Urgent/Important)

These tasks receive the highest priority because they are both urgent and important.

These are typically same-day tasks or tasks with an impending deadline.

Efficient businesses make sure that wherever possible, urgent and important tasks are completed first thing in the morning.

Schedule it (Not urgent/Important)

In the second quadrant are important tasks that are not urgent.

This quadrant encompasses countless tasks such as responding to emails, scheduling appointments, advertising, and recruitment.

Given that these tasks are important, they are commonly associated with long term goals that aid in growth.

Businesses should set time aside to complete these tasks , otherwise they run the risk of being overwhelmed as “Schedule it” tasks become “Do it” tasks. 

Delegate it (Urgent/Not important)

Tasks in this quadrant require immediate attention, but their lack of importance means that delegation is appropriate.

Delegation often involves subordinates but in some cases, a business may opt to delegate large aspects of its operations to another company.

Uploading blog posts and some email correspondence or customer service falls into this quadrant.

Delete it (Not urgent/Not important)

These are invariably time-wasting activities that must be avoided.

In the workplace, these tasks are often associated with procrastination – such as excessive social media usage, email inbox sorting and desk reorganization.

Eisenhower Matrix best practices

While a business will never be able to completely avoid time-wasting activities, there are a few tips to help them stay focused on tasks in the first two quadrants.

To-do lists containing tasks that are both urgent and important help businesses focus on high-impact activities.

Completing tasks from the “Do it” and “Schedule it” quadrant gives an organization energy and momentum for the remainder of the workweek.

Some have also found it useful to set a limit on the number of tasks that can be scheduled for each quadrant.

Other individuals work well with the Pomodoro technique, where 25-minute intervals are spent on high-priority tasks until they are completed. 

Eisenhower matrix examples

Now we will conclude this article on the Eisenhower matrix with example tasks and activities for each quadrant.


Tasks that require immediate attention usually relate to deadlines, emergencies, pressing issues, and last-minute obligations.

This may include:

  • Addressing an urgent client request or customer complaint.
  • Submitting a draft proposal.
  • Responding to a job offer on LinkedIn.
  • Attending to an equipment breakdown that has halted production.
  • Last-minute study for an imminent exam or training course.
  • Contacting a local plumber to fix a water leak in the basement.
  • Conducting a mediation session with employees that have been harassed by others in the workplace.
  • Dealing with a network outage that has caused point-of-sale (POS) systems to go offline.
  • Responding to a public relations crisis after discovering that a product was contaminated or faulty.

Not urgent/Important

Remember, tasks in this quadrant are beneficial though not immediately pressing. As a result, the benefits may take some time to be realized.

Examples include:

  • Making a goal to increase one’s take-home salary to $90,000.
  • Building a client base through professional networking.
  • Planning for a long-term project such as starting a new business.
  • Aiming to lose 10 kilograms over the next four months.
  • Improving the quality of one’s relationship with their superiors, colleagues, or family.
  • Conducting proactive maintenance of factory machinery to reduce the likelihood of future breakdowns.
  • Any work that directly contributes to the organization’s goals and objectives.
  • Any tasks or activities from the previous quadrant that have not yet been dealt with.
  • Conducting employee training and education to have them accredited to work safely on a construction site.

Urgent/Not important

The so-called “delegate” quadrant contains tasks that must be completed now but which do not impact long-term goals.

They also tend not to require particular skills or expertise and there is little personal attachment to the outcome.

For example:

  • Uploading a series of blog posts promoting a new software release.
  • Transcribing the notes of a meeting where one’s presence at the meeting is optional.
  • Grocery shopping for the staff Christmas party on the weekend.
  • Checking and responding to non-client emails multiple times per day.
  • Fielding calls customer service and maintenance calls when one is from the marketing department.
  • Compulsively acting on social media phone notifications.
  • Scheduling the interview with a new intern due to start next week.
  • Requests from colleagues that do not directly contribute to meeting one’s goals or finishing one’s daily task list.

Not urgent/Not important

These are some of the time-wasting, instant gratification activities where moderation is key:

  • Watching the entire series of Squid Game in one hit.
  • Mindlessly scrolling through social media or channel surfing without realizing it.
  • Any form of procrastination such as searching for a new pair of sunglasses on Amazon instead of working.
  • Attending a superfluous or unnecessary status meeting.
  • Undertaking a refresher course that goes over the same material repeatedly.

Case studies

1. Startups:

Problem Articulation: With limited resources and time, startups often grapple with prioritizing tasks that can lead to growth and sustainability.

  • Do it (Urgent/Important): Securing funding from investors, addressing critical product bugs, and responding to initial customer feedback.
  • Schedule it (Not urgent/Important): Setting up long-term marketing strategies, hiring plans for the next year, and R&D for future product features.
  • Delegate it (Urgent/Not important): Regular social media updates, administrative tasks, and daily operational duties.
  • Delete it (Not urgent/Not important): Endlessly tweaking website design, attending non-essential networking events, and getting involved in every minor decision.

2. Healthcare:

Problem Articulation: Hospitals and clinics face the challenge of attending to patients, maintaining equipment, and ensuring smooth operations.

  • Do it (Urgent/Important): Addressing medical emergencies, surgery for critical patients, and responding to hospital-wide alerts.
  • Schedule it (Not urgent/Important): Regular equipment maintenance, continuous medical training, and patient follow-ups.
  • Delegate it (Urgent/Not important): Ordering hospital supplies, coordinating shift schedules, and handling non-medical patient inquiries.
  • Delete it (Not urgent/Not important): Attending every medical conference, redoing the hospital decor, and obsessing over patient survey details.

3. Education:

Problem Articulation: Educational institutions juggle curriculum development, student welfare, and administrative responsibilities.

  • Do it (Urgent/Important): Addressing student disciplinary issues, updating curriculum based on new mandates, and handling immediate infrastructure problems.
  • Schedule it (Not urgent/Important): Planning for the next academic year, teacher training programs, and long-term institutional goals.
  • Delegate it (Urgent/Not important): Organizing routine events, managing daily administrative duties, and coordinating with external vendors.
  • Delete it (Not urgent/Not important): Redesigning institution brochures annually, unnecessary staff meetings, and micro-managing classroom decor.

4. Retail:

Problem Articulation: Retail businesses must handle inventory, customer service, and sales targets simultaneously.

  • Do it (Urgent/Important): Addressing customer complaints, restocking fast-moving items, and handling payment issues.
  • Schedule it (Not urgent/Important): Planning for holiday sales, training staff on new product lines, and strategizing customer loyalty programs.
  • Delegate it (Urgent/Not important): Arranging product displays, daily store cleaning, and routine cashier duties.
  • Delete it (Not urgent/Not important): Constantly changing store layout, attending every retail expo, and dwelling on every single customer review.

5. Freelancers:

Problem Articulation: Balancing client work, personal development, and administrative tasks can be a challenge for freelancers.

  • Do it (Urgent/Important): Meeting project deadlines, responding to client edits, and addressing payment issues.
  • Schedule it (Not urgent/Important): Updating personal portfolio, learning new skills, and planning marketing efforts.
  • Delegate it (Urgent/Not important): Handling email correspondence, managing financial bookkeeping, and routine website maintenance.
  • Delete it (Not urgent/Not important): Redesigning personal logo frequently, attending every webinar, and getting involved in every online debate related to their field.

Key takeaways

  • The Eisenhower Matrix is a time management tool that helps businesses prioritize the completion of high impact tasks.
  • The Eisenhower Matrix segregates tasks according to four quadrants with varying degrees of urgency and importance.
  • In quantifying the completion of high-impact tasks, the Eisenhower Matrix discourages time-wasting tasks that are often the result of procrastination or a lack of delegation.

Key Highlights

  • Understanding the Eisenhower Matrix:
    • Named after Dwight D. Eisenhower, it helps differentiate urgent and important tasks to prioritize effectively.
    • The matrix divides tasks into four quadrants based on their urgency and importance.
  • Four Quadrants of the Eisenhower Matrix:
    1. Do it (Urgent/Important): High-priority tasks with impending deadlines or same-day completion.
    2. Schedule it (Not urgent/Important): Important tasks not requiring immediate attention, associated with long-term goals.
    3. Delegate it (Urgent/Not important): Tasks needing immediate attention but not significant enough to handle personally.
    4. Delete it (Not urgent/Not important): Time-wasting activities to be avoided, often associated with procrastination.
  • Eisenhower Matrix Best Practices:
    • To-do lists focusing on urgent and important tasks improve productivity.
    • Limiting the number of tasks in each quadrant helps prioritize effectively.
    • The Pomodoro technique, with 25-minute intervals on high-priority tasks, enhances focus.
  • Eisenhower Matrix Examples:
    • Urgent/Important: Addressing client requests, submitting proposals, handling emergencies.
    • Not urgent/Important: Setting financial goals, planning long-term projects, improving relationships.
    • Urgent/Not important: Uploading blog posts, transcribing notes, grocery shopping.
    • Not urgent/Not important: Mindlessly scrolling through social media, unnecessary meetings, procrastination.

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The Eisenhower Matrix is a tool that helps businesses prioritize tasks based on their urgency and importance, named after Dwight D. Eisenhower, President of the United States from 1953 to 1961, the matrix helps businesses and individuals differentiate between the urgent and important to prevent urgent things (seemingly useful in the short-term) cannibalize important things (critical for long-term success).

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