what-happened-to-kik

What happened to FarmVille?

  • FarmVille is a social network game where players engage in aspects of farm management such as planting, growing, harvesting, and tending to livestock. The game was launched in 2009 by American game developer Zynga.
  • FarmVille was an addictive game that required the constant attention of its users. Many quit the game after the novelty of performing repetitive tasks wore off, but a move by Facebook to decrease social media notifications also impacted the game’s ability to attract new players.
  • FarmVille was shut down at the end of 2020 after it became clear that Adobe was discontinuing support for Flash. A mobile-based version of the game called FarmVille 3 was released in 2021 to relative success.

History of FarmVille

FarmVille is a social network game where players engage in aspects of farm management such as planting, growing, harvesting, and tending to livestock.

The game was launched in 2009 by American game developer Zynga.

FarmVille was an instant success on Facebook, becoming the network’s most popular game for over two years.

Peak users topped out at around 84 million in March 2010, and from that point, FarmVille experienced a slow (but steady) decline in interest.

On December 31, 2020, FarmVille was officially killed off before somewhat of a renaissance in late 2021.

Let’s chart some of the 13-year histories of the game below.

Usability issues and Facebook relationship

FarmVille was an addictive game that required the constant attention of its users. If one did not frequently check on their crops, they would wither and die.

The level of commitment required that many would set their alarms and wake up in the middle of the night to maintain their farms.

Of course, Farmville was set up so players could ask their friends and family to help them.

This became a major annoyance for some because Facebook bombarded them with notifications and news feed updates.

Many complained to the social network, which believed FarmVille was spammy.

In response, Facebook reduced the degree to which game invites and updates were visible in user feeds. This ultimately meant less interest in the game and a reduction in new users.

Many others quit the platform as their farms became too large to manage, while others simply became bored of it after FarmVille’s high novelty factor wore off.

Negative publicity

Negative publicity about FarmVille persisted as the number of users continued to decrease.

Time Magazine called it one of the “50 Worst Inventions” in recent decades because of its addictive nature and gameplay, which consisted of mindless, repetitive chores.

The gaming industry as a whole was also indifferent to FarmVille despite its obvious popularity.

When it won an award at the Game Developers Conference, a company representative was booed on stage as he accepted it.

Zynga co-founder Mark Pincus would also later note that it was difficult to recruit game developers because they believed their peers would not respect them for taking the position.

Shutdown

Zynga announced in 2020 that it would be shutting the game down by the end of the year.

The news came as no great surprise to users since it was already known that Adobe was discontinuing Flash on December 31. 

Nevertheless, it was a bitter pill for many who had spent over a decade working on their farms.

Rebirth

A new mobile-only version of the game called FarmVille 3 was launched in November 2021. 

With FarmVille 3 a relative success, Zynga was acquired by Take-Two Interactive in January 2022 for $12.7 billion.

It was hoped that the deal would combine Zynga’s mobile and next-generation platform expertise with Take-Two Interactive’s superior capabilities and intellectual property, which includes the popular Grand Theft Auto series.

Read Also:  Gaming IndustryEpic Games Business ModelFree-To-PlayProof-of-stakeProof-of-workBitcoinDogecoinEthereumSolanaBlockchainBATMoneroRippleLitecoinStellarDogecoinBitcoin CashFilecoin.

Main Free Guides:

Other Failure Stories

What Happened to WeWork

what-happened-to-wework
WeWork is a commercial real estate company providing shared workspaces for tech start-ups and other enterprise services. It was founded by Adam Neumann and Miguel McKelvey in 2010. WeWork’s business model was built on complex arrangements between the company and its landlords. There were also several conflicts of interest between Neumann and WeWork, which provided the impetus for the failed IPO and significant devaluation that would follow.

What Happened to Netscape

what-happened-to-netscape
Netscape – or Netscape Communications Corporation – was a computer services company best known for its web browser. The company was founded in 1994 by Marc Andreessen and James H. Clark as one of the internet’s first and most important start-ups. The Netscape Navigator web browser was released in 1995 and became the browser of choice for the users of the time. By November 1998, it had been acquired by AOL, which tried unsuccessfully to revive the popularity of the web browser. Ten years later, Netscape was shut down entirely.

What Happened to Musical.ly

what-happened-to-musically
Musically, or Musical.ly as it is officially known, was a Chinese social media platform headquartered in Shanghai. After passing 200 million users in May 2017, the platform was shut down by tech company ByteDance in November. After its acquisition, ByteDance suggested Musical.ly would continue to operate as a standalone platform. Company representatives noted that it would be able to leverage ByteDance’s AI technology and enormous reach in the Chinese market. Musically was ultimately absorbed into TikTok in June 2018, with the app no longer available in August of the same year. Existing users were offered technical support and several new features as a sweetener.

What Happened to Vine

what-happened-to-vine
Vine was an American video social networking platform with a focus on looping video clips of six seconds in length, founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in 2012 to help people capture casual moments in their lives and share them with their friends. Vine went on to become a massively popular platform. Yet by 2016, Twitter discontinued the mobile app, allowing users to view or download content on the Vine website. It then announced a reconfigured app allowing creators to share content to a connected Twitter account only. This marked the end of Vine.

What Happened to CNN Plus

what-happened-to-cnn-plus
CNN Plus was a video streaming service and offshoot of CNN’s cable TV news network that was launched on March 29, 2022. The service was ultimately shut down just one month after it was launched. Trouble began for the platform when parent company WarnerMedia merged with Discovery. The latter was unimpressed with paltry viewer data and, with $55 billion in debt to clear, was not interested in funding CNN+ moving forward. Other contributing factors to CNN Plus’s demise include a lack of compelling content and streaming service market saturation.

What Happened to Clubhouse

what-happened-to-clubhouse
Clubhouse is a social app that allows thousands of people to communicate with each other in audio chat rooms. At one point, the company was worth $4 billion and boasted users such as Mark Zuckerberg and Elon Musk. Clubhouse declined because it rode the wave of pandemic lockdowns and suffered when people resumed their normal routines. The decision to remove the invite-only feature also caused a rapid influx of new members and removed any exclusivity. Clubhouse management also failed to define a business model and was unaware of the components of a successful social media site.

What Happened to Facebook

what-happened-to-facebook
Scroll to Top
FourWeekMBA