so that you can make better business decisions.
In this article, I’ll focus on the Blitzscaling business model canvas. This is a model based on the concept of Blitzscaling.
That is a particular process of massive growth under uncertainty, and that prioritizes speed over efficiency. It focuses on market domination to create a first-scaler advantage in a scenario of uncertainty.
Pretotyping is a mixture of the words “pretend” and “prototype,” and it is a methodology used to validate business ideas to improve the chances of building a product or service that people want.
The pretotyping methodology comes from Alberto Savoia’s work summarized in the book “The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed.”
This framework is a mixture of the words “pretend” and “prototype,” and it helps to answer such questions (about the product or service to build) as: Would I use it? How, how often, and when would I use it? Would other people buy it? How much would they be willing to pay for it? How, how often, and when would they use it?
A blue ocean is a strategy where the boundaries of existing markets are redefined, and new uncontested markets are created.
At its core, there is value innovation, for which uncontested markets are created, where competition is made irrelevant. And the cost-value trade-off is broken.
Thus, companies following a blue ocean strategy offer much more value at a lower cost for the end customers.
Growth hacking is a process of rapid experimentation, coupled with the understanding of the whole funnel, where marketing, product, data analysis, and engineering work together to achieve rapid growth.
The growth hacking process goes through four key stages of analyzing, ideating, prioritizing, and testing.
Venture capitalist, Dave McClure, coined the acronym AARRR which is a simplified model that enables us to understand what metrics and channels to look at. At each stage for the users’ path toward becoming customers and referrers of a brand.
He described sustainable growth as following a simple rule, “new customers come from the actions of past customers.”
The three engines of growth are the sticky engine, the viral engine, and the paid engine. Each of those can be measured and tracked by a few key metrics, and it helps plan your strategic moves.
The RTVN model is a straightforward framework that can help you design a business model when you’re at the very early stage of figuring out what you need to make it succeed.
A sales cycle is the process that your company takes to sell your services and products.
In simple words, it’s a series of steps that your sales reps need to go through with prospects that lead up to a closed sale.
Planning ahead of time the steps your sales team needs to take to close a big contract can help you grow the revenues for your business.
A comparable company analysis is a process that enables the identification of similar organizations to be used as a comparison to understand the business and financial performance of the target company.
To find comparables, you can look at two key profiles: the business and economic profile. From the comparable company analysis, it is possible to understand the competitive landscape of the target organization.
Porter’s Five Forces is a model that helps organizations to gain a better understanding of their industries and competition.
It was published for the first time by Professor Michael Porter in his book “Competitive Strategy” in the 1980s.
The model breaks down industries and markets by analyzing them through five forces which you can use to have a first assessment of the market you’re in.
AIDA stands for attention, interest, desire, and action. This is a model that is used in marketing to describe the potential journey a customer might go through, before purchasing a product or service. The variation of the AIDA model is the CAB model and the AIDCAS model.
The PESTEL analysis is a framework that can help marketers assess whether macro-economic factors are affecting an organization.
This is a critical step that helps organizations identify potential threats and weaknesses. That can be used in other frameworks such as SWOT or to gain a broader and better understanding of the overall marketing environment.
The technology adoption curve is a model that goes through five stages. Each of those stages (innovators, early adopters, early majority, late majority, and laggard) has a specific psychographic that makes that group of people ready to adopt a tech product.
A Business Model Essence, according to FourWeekMBA, is a way to find the critical characteristics of any business to have a clear understanding of that business in a few sentences.
That can be used to analyze existing businesses. Or to draft your Business Model and keep a strategic and execution focus on the key elements to be implemented in the short-medium term.
An effective business model has to focus on two dimensions: the people dimension and the financial dimension. The people dimension will allow you to build a product or service that is 10X better than existing ones and a solid brand.
The financial dimension will help you develop proper distribution channels by identifying the people that are willing to pay for your product or service and make it financially sustainable in the long run.
Understanding your TAM, SAM and SOM can help you navigate the market you’re in and to have a laser focus on the market you can reach with your product and service.
Key Highlights On Top 30 Frameworks
- Asymmetric Betting: Asymmetric betting refers to making high-impact bets that are easy to reverse, often associated with “Jackpot” and “All-In-Mode” actions.
- Critical Thinking: Critical thinking involves analyzing observations, facts, evidence, and arguments to form a judgment about what someone reads, hears, says, or writes.
- Divergent Thinking: Divergent thinking is a thought process used to generate creative ideas by exploring multiple possible solutions to a problem in a short amount of time.
- Vertical Thinking: Vertical thinking is a structured and analytical problem-solving approach, aiming to arrive at a defined solution.
- Convergent Thinking: Convergent thinking occurs when a problem’s solution can be found by applying established rules and logical reasoning to narrow down the possibilities to the best solution.
- Brand Association: Brand association is the mental connection between a brand and a concept in a consumer’s mind.
- Metaphorical Thinking: Metaphorical thinking involves making comparisons between qualities of objects from different classifications.
- Affirmations: Affirmations are positive statements or phrases repeated to reinforce positive thinking and boost self-esteem.
- Cognitive Restructuring: Cognitive restructuring is the process of changing negative thought patterns to bring about a positive change in behavior and emotions.
- Second-Order Thinking: Second-order thinking involves considering future consequences and implications of decisions beyond the immediate outcomes.
- Choice Overload: Choice overload occurs when consumers are overwhelmed by too many options, leading to decision-making difficulties.
- Scaled Agile Framework (SAFe): SAFe is a framework used by larger organizations to manage the challenges of practicing agile at an enterprise scale.
- Nadler-Tushman Congruence Model: The Nadler-Tushman Congruence Model is a diagnostic tool used to identify problem areas within a company.
- Toulmin Model: The Toulmin model is a system of argumentation used to analyze and categorize arguments based on their structure and effectiveness.
- RevOps (Revenue Operations): RevOps is a framework that aims to maximize revenue potential by aligning sales, marketing, and customer success departments.
- OODA Loop: The OODA Loop is a decision-making process that involves observing, orienting, deciding, and acting quickly to adjust strategies.
- MoSCoW Method: The MoSCoW method is a task prioritization framework that categorizes tasks as Must have, Should have, Could have, and Won’t have.
- SIPOC Diagram: SIPOC diagrams are used for high-level process mapping to provide a common reference point for project teams and identify problem areas.
- Six Thinking Hats Model: The Six Thinking Hats model is a problem-solving approach that considers different perspectives and personalities to generate ideas.
- Straw Man Fallacy: The straw man fallacy involves misrepresenting an opponent’s argument to make rebuttal easier.
- Porter Operational Model: The Porter Operational Model is a visual representation of a business’s value chain to build a viable business model.
- Lightning Decision Jam (LDJ): LDJ is a fast decision-making process designed to provide quick direction in business meetings.
- Jobs-To-Be-Done (JTBD): JTBD framework identifies and organizes consumer needs based on the premise that consumers buy products to get specific jobs done.
- Empathy Mapping: Empathy mapping is a visual representation of user behavior and attitudes to gain insights into user needs.
- Business Model Canvas: The business model canvas is a strategic tool that provides a comprehensive understanding of a business model, enabling better decision-making.
- Blitzscaling Canvas: Blitzscaling canvas is a model based on the concept of blitzscaling, which involves rapid growth under uncertainty.
- Pretotyping: Pretotyping is a methodology to validate business ideas and improve the chances of building a product or service that people want.
- Value Innovation and Blue Ocean Strategy: Blue ocean strategy involves creating new uncontested markets where competition becomes irrelevant by offering much more value at a lower cost.
- Growth Hacking Process: Growth hacking is a process of rapid experimentation and collaboration among marketing, product, data analysis, and engineering teams to achieve rapid growth.
- Pirate Metrics (AARRR): Pirate metrics represent a simplified model that enables businesses to understand metrics and channels in each stage of a user’s path towards becoming a customer and referrer.
- Engines of Growth: The engines of growth are sticky, viral, and paid engines that help startups achieve sustainable growt