How to Use Kaizen to Grow Your Business

Kaizen is a process developed by the auto industry. Its roots are found in the Toyota Production System, which was heavily influenced by Henry Ford’s assembly line system. The word Kaizen is a hybridization of two Japanese words, “kai” meaning “change” and “zen” meaning “good.” Two of the basic tenets of Kaizen involve making small incremental changes – or 1% improvement every day – and the full participation of everyone. 


Building a business is and will always remain something of a hit or miss process. While there are obviously many entrepreneurs that have successfully ushered startups into fully flourishing companies, no two have probably ever done it exactly the same way.

This doesn’t mean that there aren’t certain underlying principles that can help guide the process, nor some fairly common obstacles to building most businesses. 

They have invested their time and learned all there is about their business segment before taking the leap of faith. To some degree, every business will face competition, financial challenges, skill shortages and opposition to change. 

One methodology that can help you address and overcome many of these issues is Kaizen.


Kaizen is actually a process that developed out of the auto industry. Its most infamous roots are found in the Toyota Production System, which was heavily influenced by Henry Ford’s assembly line system. 

In the 1930s a team from the Toyota Motor Company visited Henry Ford’s plant. At the time, Toyota was producing just 40 automobiles per day, while Ford was producing 8,000.

Toyota decided to implement many of Ford’s techniques, but a visit by one of the lead engineers to the local Piggly-Wiggly gave him an inspiration which significantly advanced the basics of Ford’s system. 

Kaizen didn’t gain international popularity, however, until the 1980s when a Japanese organizational theorist and management consultant named Masaaki Imai founded the Kaizen Institute Consulting Group to help introduce the concepts of Kaizen to western businesses.


The word Kaizen itself is a hybridization of two Japanese words, kai meaning change and zen meaning good. As we know, not all change is a good change, and not all change ends up having positive results. 

Two of the basic tenets of Kaizen involve making small incremental changes – or 1% improvement every day – and the full participation of everyone. 

Kaizen methodologies allow you to test, tweak, and evaluate consistently while you are making changes to ensure you are actually heading in the right direction. They also help ensure your entire business moves forward as one smooth, seamless unit.


Here are the five fundamental principles of Kaizen and how you can use them to grow your business.

1. Small incremental changes

While 1% improvement may not seem like much, over time, it adds up. Imagine putting $1 into savings every day. You would barely notice $1 missing every day, but by the end of the year, you would have $365 saved up. 

If you take that $365 and invest it at even a 2% interest rate and then continue to invest another $30 per month, then in just 5 years your $1 a day investment can produce nearly $3,000, thanks to compounded interest. Small changes produce compounded results, the same way interest compounds on your investments.

Every year, millions of Americans make New Year’s Resolutions, and yet only a small fraction of them ever succeed. This may be largely due to setting their initial goals too high and trying to achieve them too quickly. 

It’s one thing to set a goal of losing 50 pounds in 6 months if you have already been working on getting more exercise and changing your diet. 

It’s a whole other issue if you are an avowed couch potato who hasn’t cooked a healthy meal or eaten a vegetable in years. On the other hand, even the most avowed couch potato can make a 1% increase in their activity each day or a 1% improvement in their diet. 

Kaizen doesn’t focus on the results; it focuses on the process. But by investing in the process every day, there is no way not to experience significant results.

For your business, take a long, hard look at your finances, and eliminate expenses that you don’t need. Just make sure to do this gradually.

2. Employees are active participants and provide ideas and solutions

Imagine you need to increase production by 15% over the next 6 months. You could call in some type of expert to analyze your operations and make recommendations. 

You could then inform your employees of the changes you are making and the results you expect them to produce as a result. The likelihood is that at best you are going to get a lot of pushback and at worst may have an outright revolt on your hands.

Conversely, however, you could approach your employees and ask them how they felt production could be improved. The likelihood is, they have a very good idea of what is slowing production down in the first place. 

By asking the people that are actually boots on the ground, you are far more likely to get a far more accurate picture of where the problems are, versus calling in an outside set of eyes.

3. Accountability and ownership of new processes/changes

Once you understand where your employees feel the problems are, you can problem-solve solutions together. By involving your employees in coming up with solutions, they literally become partners in the solutions. 

For instance, let’s say they identify a step in their process that is a huge time-waster, such as getting approval for something from a manager before proceeding. If you investigate and discover that it is, in fact, a wasted or problematic step, then you can trouble-shoot ways of speeding up the process.

From there, you can work with employees to develop new goals based on the newer, more streamlined process and a system of accountability to ensure they are progressing appropriately. 

The likelihood is, your employees will participate far more readily if they helped troubleshoot and devise a solution in the first place. Even more importantly, they will begin to hold each other accountable, relieving you of the burden of doing so.

4. Feedback, dialogue, open communication

Even with employee buy-in and tweaks to the system, it doesn’t automatically guarantee that new goals will be met. Sometimes, solving one problem simply creates another. 

This is where constant dialogue, feedback, and communication is important. For instance, bypassing manager approval at one step might actually lead to a greater number of mistakes being made or create an influx of additional work somewhere down the line. 

By keeping lines of communication open and seeking consistent feedback, you can identify these problems early on and take corrective action before they become a major log-jam.

Perhaps the most vital aspect of implementing Kaizen effectively, however, is to avoid playing the “blame game.” When there is a problem, you can solve it far more effectively by working together to solve it rather than wasting time trying to figure out who is to blame. 

The only way employees will feel safe enough to bring problems to the attention of management is if they feel confident that neither themselves nor their colleagues will be blamed for the problems nor “punished” for them in any way.

5. Active monitoring and measuring of changes – positive or negative impact

The one thing Kaizen is not is a “set it and forget it” type of system. While 1% daily improvements are entirely achievable, the whole point of making small, incremental changes is that they allow you to make adjustments and course corrections as you go. 

Think of it as the difference between making course adjustments when moving 5 mph versus making course corrections doing 70 mph. Just because you are only moving 5 mph doesn’t mean you don’t need to be constantly vigilant. 

The point of moving at 5 mph rather than 70 is to give you ample time to discuss and implement solutions when you start to realize you are getting off course.

One of the biggest reasons many startups fail is that they simply try and grow too fast. Small businesses, in particular, can benefit from Kaizen because it will help slow their growth to a more manageable pace. 

In addition, by incorporating Kaizen principles into your business when it is small, it will help ensure they become a part of your business development. That way, they will still be there when your business is grown when you might just need them the most.

Other frameworks

Continuous Innovation 


Growth Hacking

Growth hacking is a process of rapid experimentation, coupled with the understanding of the whole funnel, where marketing, product, data analysis, and engineering work together to achieve rapid growth. The growth hacking process goes through four key stages of analyzing, ideating, prioritizing, and testing.

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Jen McKenzie

Jen McKenzie is an independent business consultant from New York. She writes extensively on business, education and human resource topics. When Jennifer is not at her desk working, you can usually find her hiking or taking a road trip with her two dogs. You can reach Jennifer @jenmcknzie

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