The growth hacking canvas has ten building blocks. We’ll specifically look at two growth hacking canvases, from alexandercowan.com and growthhackingcanvas.com.

According to the growth hacking canvas from alexandercowan.com, those are the following building blocks and questions to ask:
- Segments & Personas: Who are the customers? What do they think? See? Feel? Do?
- Value Propositions: What’s compelling about the product to these personas? Why do they buy it, use it?
- Brand Experiences: What are the key experiences customers have with the product? How do they find it? Buy it? Use it? How does this differ across actors? If a CIO or parent buys it and then a support person or child uses it, how does that work?
- Branding: What is the personality of the brand? Its positioning? How does it talk about itself? How do is that executed?
- Lexicon: What words and phrases do customers use to talk about the area? What do they type into Google?
- Assets: What are the product’s most important brand assets?
- Activities: What are the most important growth activities?
- Organic Channels: What organic (unpaid) channels are most important to the product’s branding and growth?
- Paid Channels: What paid channels are most important to the product’s branding and growth?
- Promotional Infrastructure: What promotional infrastructure (email lists, in-store displays, social media accounts) is working for the brand?
You can go more in-depth here.
The growth hacking canvas from growthhackingcanvas.com comprise ten building blocks that can be summarized in:
- S.M.A.R.T GOALS: Goals that are specific, measurable, attainable, relevant, and timely
- TARGET AUDIENCE: Who are you targeting with your specific marketing actions? Why are these segments so important?
- ACQUISITION: How do users find you?
- ACTIVATION: How can people refer to their friends?
- RETENTION: Why would users come back?
- REFERRAL: How can people refer to their friends?
- REVENUE: How will you get paying customers?
- BUDGET: What budget will you allocate to which actions?
- GROWTH AREAS: Which areas will you focus on?
- TOOLS: Which tools do you use for each area?
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Palantir Acquire, Expand, Scale Framework



Read: product development frameworks here.
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