


- Segments & Personas: Who are the customers? What do they think? See? Feel? Do?
- Value Propositions: What’s compelling about the product to these personas? Why do they buy it, use it?
- Brand Experiences: What are the key experiences customers have with the product? How do they find it? Buy it? Use it? How does this differ across actors? If a CIO or parent buys it and then a support person or child uses it, how does that work?
- Branding: What is the personality of the brand? Its positioning? How does it talk about itself? How do is that executed?
- Lexicon: What words and phrases do customers use to talk about the area? What do they type into Google?
- Assets: What are the product’s most important brand assets?
- Activities: What are the most important growth activities?
- Organic Channels: What organic (unpaid) channels are most important to the product’s branding and growth?
- Paid Channels: What paid channels are most important to the product’s branding and growth?
- Promotional Infrastructure: What promotional infrastructure (email lists, in-store displays, social media accounts) is working for the brand?
You can go more in-depth here.
The growth hacking canvas from growthhackingcanvas.com comprise ten building blocks that can be summarized in:
- S.M.A.R.T GOALS: Goals that are specific, measurable, attainable, relevant and timely
- TARGET AUDIENCE: Who are you targeting with your specific marketing actions? Why are these segments so important?
- ACQUISITION: How do users find you?
- ACTIVATION: How can people refer to their friends?
- RETENTION: Why would users come back?
- REFERRAL: How can people refer to their friends?
- REVENUE: How will you get paying customers?
- BUDGET: What budget will you allocate to which actions?
- GROWTH AREAS: Which areas will you focus on?
- TOOLS: Which tools do you use for each area?
You can get started here.
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