Business Model Canvas Vs. Lean Canvas

The business model canvas is a framework to understand the key building blocks and components of a company. The lean startup canvas is a variation of the business model canvas, and it serves the same scope but with an emphasis on startups. Therefore, where the business model canvas is more suitable to understand the core components of larger organizations, a lean canvas is primarily focused on problems and solutions as key foundational elements for a startup.

The business model canvas is a framework proposed by Alexander Osterwalder and Yves Pigneur in Busines Model Generation enabling the design of business models through nine building blocks comprising: key partners, key activities, value propositions, customer relationships, customer segments, critical resources, channels, cost structure, and revenue streams.
The lean startup canvas is an adaptation by Ash Maurya of the business model canvas by Alexander Osterwalder, which adds a layer that focuses on problems, solutions, key metrics, unfair advantage based, and a unique value proposition. Thus, starting from mastering the problem rather than the solution.

Read Next: Business Model Canvas, Lean Startup Canvas.

Related Strategy Concepts: Go-To-Market StrategyMarketing StrategyBusiness ModelsTech Business Models, Jobs-To-Be DoneDesign Thinking.

More Strategy Tools: Porter’s Five ForcesPESTEL AnalysisSWOTPorter’s Diamond ModelAnsoffTechnology Adoption CurveTOWSSOARBalanced ScorecardOKRAgile MethodologyValue PropositionVTDF Framework.

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