Who Owns Discovery?

Discovery is part of Warner Bros. Discovery, a massive group comprising brands such as Discovery, Warner Bros, HBO, HGTV, Food Network, and many others. The Warner Bros. Discovery group generated over $33 billion in revenue in 2022, primarily owned by institutional investors.

Products and ServicesDiscovery offers a diverse portfolio of products and services, primarily in the field of non-fictional and factual content. The company operates a variety of television networks, including the Discovery Channel, Animal Planet, HGTV, and Food Network, among others. These networks feature documentaries, reality shows, lifestyle programs, and educational content. Discovery also owns and operates digital media platforms, such as its websites and apps, and offers streaming services like Discovery+ to access its content online.Discovery generates revenue primarily from the creation and distribution of factual and non-fictional content through its television networks and digital media platforms. The company’s programming spans various genres, appealing to a broad audience. The introduction of Discovery+ as a streaming service expands its reach to digital viewers.Television networks, factual and non-fictional content, documentaries, reality shows, lifestyle programs, educational content, digital media platforms, streaming services, revenue generation, broad audience appeal, streaming expansion.
Revenue StreamsDiscovery’s primary revenue streams come from advertising sales on its television networks, affiliate fees charged to cable and satellite providers, and subscription fees from streaming services like Discovery+. The company also earns income from content licensing, merchandise sales, and international distribution of its shows and channels.Advertising sales and affiliate fees from television networks form the core revenue streams for Discovery. These revenue sources are supported by its extensive viewership. Subscription fees from streaming services, content licensing, merchandise sales, and international distribution diversify the income sources.Revenue from advertising sales, affiliate fees, subscription fees, content licensing, merchandise sales, international distribution, diversified income sources, extensive viewership.
Customer SegmentsDiscovery caters to a broad range of customer segments, including television viewers, streaming subscribers, advertisers, cable and satellite providers, and international broadcasters. Its programming appeals to audiences interested in factual and non-fictional content, spanning various interests such as science, wildlife, home improvement, and food.Discovery’s content attracts a diverse audience interested in factual and non-fictional content. Its television networks and streaming services cater to viewers seeking educational and entertaining programming across a wide range of genres. Advertisers and distribution partners value Discovery’s extensive reach and viewership.Television viewers, streaming subscribers, factual and non-fictional content enthusiasts, diverse audience, educational and entertaining programming, advertisers, distribution partners, extensive reach, viewership value.
Distribution ChannelsDiscovery distributes its content through various channels, primarily through its television networks that are available on cable, satellite, and over-the-top (OTT) platforms. The company also operates its digital media platforms, including websites and apps, for online content consumption. Discovery+ serves as a dedicated streaming platform for accessing its content. Additionally, the company licenses its shows and channels to international broadcasters.Discovery employs multiple distribution channels to maximize its content reach. Television networks are distributed through cable, satellite, and OTT platforms, ensuring broad accessibility. Digital media platforms enhance online content consumption. Discovery+ targets digital viewers as a dedicated streaming service. International licensing broadens its global presence.Television networks, cable distribution, satellite distribution, OTT platforms, digital media platforms, online content consumption, streaming services, international licensing, content reach, global presence.
Key PartnershipsDiscovery collaborates with a range of partners, including cable and satellite providers for distribution agreements, advertisers for advertising sales, and streaming platform partners for Discovery+ availability. The company also works with production companies and content creators to develop and produce its shows. Licensing agreements expand the reach of its content internationally.Partnerships with cable and satellite providers secure distribution agreements, ensuring that Discovery’s networks are accessible to a wide audience. Collaborations with advertisers drive advertising sales. Streaming platform partnerships expand the reach of Discovery+ to digital viewers. Working with production companies and content creators facilitates content development. Licensing agreements broaden international content distribution.Distribution agreements with cable and satellite providers, advertising collaborations, streaming platform partnerships, production company collaborations, content creator partnerships, international licensing agreements, content reach expansion.
Key ResourcesKey resources for Discovery include its extensive library of factual and non-fictional content, television networks, digital media platforms, streaming services like Discovery+, and partnerships with cable and satellite providers. The company’s content library provides a foundation for programming, while its networks and digital platforms facilitate content distribution. Partnerships expand the reach of its content and advertising sales.Discovery’s critical assets encompass its vast content library, television networks, digital media platforms, streaming services, and distribution partnerships. The content library serves as a resource for programming. Networks and digital platforms support content distribution. Partnerships enhance content reach and advertising sales.Extensive content library, television networks, digital media platforms, streaming services, distribution partnerships, content programming, advertising sales, content reach enhancement.
Cost StructureDiscovery incurs various costs, including expenses related to content production, licensing fees for third-party content, marketing and advertising campaigns, employee salaries and benefits, distribution and broadcasting costs, technology infrastructure, and administrative overhead. Content production is a significant cost due to the creation of original programming.Costs associated with Discovery’s operations encompass content production costs, licensing fees for third-party content, marketing and advertising campaign expenditures, employee compensation, distribution and broadcasting expenses, technology infrastructure investments, and administrative overhead. Original content production is a substantial cost driver.Content production expenses, licensing fees, marketing campaign investments, employee compensation, distribution and broadcasting costs, technology infrastructure investments, administrative overhead, significant original content production costs.
Competitive AdvantageDiscovery’s competitive advantage lies in its extensive library of factual and non-fictional content, which serves as the foundation for its programming across various genres. The company’s broad distribution network, including television networks and streaming services like Discovery+, maximizes content reach. Collaborations with cable and satellite providers and advertising partners contribute to revenue generation and viewership.Discovery’s competitive edge is built on its rich content library, enabling diverse programming. The extensive distribution network ensures broad content reach to engage audiences. Collaborations with distribution partners and advertisers enhance revenue streams and viewership, sustaining its position in the media and entertainment industry.Extensive content library, diverse programming, broad distribution network, collaborations, revenue generation, sustained viewership, media and entertainment industry position.

Related Tech Ownership Case Studies

Who Owns OpenAI

OpenAI is an artificial intelligence research laboratory that transitioned into a for-profit organization in 2019, which comprised an entity called OpenAI LP and the non-profit parent foundation OpenAI. The lab, which was founded in 2015 by Elon Musk, Sam Altman, and various others, has a core focus on the development of friendly AI that benefits society as a whole. Yet now has primarily evolved as a capped-for-profit entity with an exclusive commercial license to Microsoft.

Who Owns Airbnb

Its co-founders primarily own Airbnb: Brian Chesky, with 76,407,686 Class B shares, which gives him 29.1% of ownership; Nathan Blecharczyk, with 232,306 Class A and 64,646,713 Class B, which give him 25.3%; and Joe Gebbia, which has 5,113,865 Class A and 58,023,452 Class B, which give him 22.9% ownership.

Who Owns Google

Google is primarily owned by its founders, Larry Page and Sergey Brin, who have more than 51% voting power. Other individual shareholders comprise John Doerr (1.5%), a venture capitalist and early investor in Google, and CEO, Sundar Pichai. Former Google CEO Eric Schmidt has 4.2% voting power. The most prominent institutional shareholders are mutual funds BlackRock and The Vanguard Group, with 2.7% and 3.1%, respectively.

Who Owns Facebook

Mark Zuckerberg is the largest shareholder in the company. Zuckerberg retains ownership and control of the company. Like Google, Facebook has issued two common stocks, Class A and Class B. The holders of Class B common stocks are entitled to ten votes per share, and holders of our Class A common stocks are entitled to one vote per share. Mark Zuckerberg has a voting power of 56.9%; he’s the primary decision-maker. Other individual investors comprise Sheryl Sandberg, Christopher Cox, Marc Andreessen, Peter Thiel, Dustin Moskovitz, and Eduardo Saverin.

Who Owns Apple

As of 2023, major Apple shareholders comprised Warren Buffet’s Berkshire Hathaway with 5.73% of the company’s stock (valued at over $130 billion). Followed by other individual shareholders like Tim Cook, CEO of Apple, with about 3.3 million shares, Artur Levinson, chairman of Apple, with over 4.5 million shares, and others.

Who Owns Amazon

With 64,588,418 shares, Jeff Bezos is the major individual investor. Owning 12.7% of the company. Other top individual investors comprise Amazon’s CEO Andy Jessy, with 94,729 shares. Top institutional investors include mutual funds like The Vanguard Group (6.6% ownership) and BlackRock (5.7% ownership). 

Who Owns Microsoft

Major shareholders comprise co-founder Bill Gates, who stepped down from the company’s board in 2020, which is why these shares are no longer publicly reported. In 2019, Gates still owned a stake of 103 million stocks, which accounted for 1.34% of the company’s ownership (worth over $23 billion in January 2023). Other individual shareholders comprise Satya Nadella, the company’s CEO, Brad Smith (former president), Jean-Philippe Courtois (EVP), and Amy Hood (former CFO).

Who Owns Tesla

By 2022, most of Tesla’s shares are still owned by Elon Musk, among the company’s co-founders and the CEO. Elon Musk is the top individual investor, with a 23.5% stake in the company, equivalent to over 244 million shares. Musk is followed by Lawrence Ellison (founder of Oracle), with a 1.5% company stake. Ellison also sits on Tesla’s board. And Antonio Gracias, among the company’s first investors, has over 1.6 million shares. Other institutional investors and mutual funds like The Vanguard Group (6%), Blackrock (5.1%), and Capital Ventures International also have a good chunk of the company’s stocks.

Who Owns PayPal

PayPal was first founded in 1998; it was called Confinity (among its founders was Peter Thiel); later, it merged with X.com, its major competitor, founded by Elon Musk (which would become known for other companies like Tesla and SpaceX). From this merger, PayPal was born. In 2002, PayPal was bought by eBay for $1.5 billion. eBay spun off PayPal in 2015, which would be listed as an independent entity. Today PayPal owns brands like Braintree, Venmo, Xoom, and iZettle.

Who Owns Netflix

Netflix’s largest individual shareholder is Reed Hastings, co-founder, and former CEO of the company, now Chairperson of Netflix, with a 1.7% stake, valued at over $2.4 billion in February 2023. Other significant individual shareholders comprise Jay C. Hoag, the company’s directors since 1999, and Ted Sarandos, former chief content officer and now Chief Executive Officer of Netflix. Major institutional shareholders comprise The Vanguard Group (7.55% ownership), BlackRock (6.58% ownership), and Capital Research Global Investments (5.84% ownership).

Who Owns TikTok

TikTok is owned by ByteDance, a Chinese internet technology company owning several content platforms worldwide (Douyin, Toutiao, Xigua Video, Helo, Lark, Babe). Bytedance passed the $300 billion private market valuation by 2022, making around $58 billion in revenue in 2022, over $4 billion from TikTok.

Who Owns YouTube

Acquired by Google, in 2006, for $1.65 billion, YouTube is now worth many times over. In 2022, YouTube generated over $29 billion in revenue from advertising alone. YouTube is part of Google (now named Alphabet), and as such, it is owned by main Google’s Alphabet shareholders and is one of the fastest-growing segments for the company.

Who Owns Twitter

As of April 25th, 2022, Elon Musk tried to take over Twitter. Musk tried to purchase the company at $54.20 per share, or about $44 billion. The deal finally closed by October 27th, 2022, and Elon Musk became the largest shareholder.

Who Owns Spotify

The multi-billion music streaming company Spotify is primarily owned by its founders, Daniel Ek and Martin Lorentzon. As of 2023, Daniel Ek has 16.5% ownership of ordinary shares and 31.7% of the voting power. Martin Lorentzon has 10.9% of ordinary shares and 42.6% of the voting power. Another key shareholder is Baillie Gifford & Co, a Scottish-based money management firm, followed by Morgan Stanley, T. Rowe Price, and Tencent.

Who Owns Nvidia

The top individual shareholder of NVIDIA is Jen-Hsun Huang, founder, and CEO of the company, with 87,521,722 shares giving him 3.50% ownership. Followed by Mark A. Stevens, venture capitalist and a partner at S-Cubed Capital, who was part of the NVIDIA board in 2008 and previously served as a director from 1993 to 2006, with 6,258,803 shares. Institutional investors comprise The Vanguard Group, Inc, with 196,015,550, owning 7.83%. BlackRock, Inc., with 177,858,484, owns 7.10%. And FMR LLC (Fidelity Institutional Asset Management) with 158,039,922, owning 6.31%.

Who Owns Snapchat

Evan Spiegel and Robert Cornelius Murphy are the co-founders and, respectively, CEO and CTO of Snapchat. Evan Spiegel owns 3% of Class A stocks, 25.7% of Class B stocks, and 53.4% of Class C stocks for a 53.2% voting power, whereas Robert Murphy owns 6% of Class A stocks, 25.7% of Class B stocks, and 46.6% of Class C stocks for a 46.6% voting power. Snapchat runs an advertising-based business model.

Who Owns Uber

Uber’s principal individual shareholders comprise Yasir Al-Rumayyan (3.73%), the Governor of the Public Investment Fund, the sovereign wealth fund of the Kingdom of Saudi Arabia, and Dara Khosrowshahi, the founder and CEO of Uber. There is Morgan Stanley, with 5.12% ownership among the top institutional investors.

Who Owns Shopify

The founder and CEO of Shopify, Tobias Lütke, owned or controlled 7,891,852 Class B multiple voting shares and 5,250 Class A subordinate voting shares, representing approximately 33.8% of the aggregate voting power attached to all of the Company’s outstanding voting shares. Another key stakeholder is John H. Phillips, an angel investor who placed an early bet on Shopify.

Who Owns Roblox

Roblox is owned by David Baszucki and Gregory Baszucki, with a 2.3% and 2.6% stake, respectively. Anthony lee, managing partner at Altos Ventures, with a 15.3% stake.

Who Owns Twitch

In 2014, Twitch was bought by Amazon for $970 million. Therefore Twitch is part of Amazon, comprising other subsidiaries bought over the years, like Audible, Whole Foods, and Zappos (in total, Amazon has 12 subsidiaries). Therefore, as of 2020, Twitch is a multi-billion dollar company, making money primarily via advertising through its video streaming platform (creators use Twitch today across many other verticals).

Who Owns Zoom

Zoom’s principal private shareholders comprise Eric S. Yuan, a Chinese-American billionaire businessman that founded Zoom. Dan Scheinman, board member and angel investor in Zoom since the start, and Santiago Subotovsky, also an early investor in Zoom. Zoom follows a freeterprise business model where free accounts are channeled into enterprise customers.

Read More:

About The Author

Scroll to Top