Transportation and rideshare company Lyft has the following mission statement: “Improving people’s lives with the world’s best transportation.”
The LyftUp initiative
One of the most obvious ways Lyft supports its mission statement is via the LyftUp initiative, a program that seeks to provide transportation for millions of people whose lack of mobility prevents them from accessing basic needs.
To solve this problem, LyftUp wants to provide affordable and accessible transportation for everyone irrespective of their income, age, or postal code.
Some of the company’s specific programs revolve around:
Getting people to work
Sometimes, the difference between landing a job and a lost opportunity is the ability to show up for an interview.
Lyft provides free car rides to interviews, training programs, and the first three weeks of employment to improve the lives of customers and give job seekers a better chance at success.
In response, Lyft provides discounted trips for low-income families and seniors so they can access grocery stores, food pantries, farmers’ markets, and SNAP (nutrition assistance benefits) appointments.
Bike-share access
Lyft has also partnered with NBA star Lebron James and his athlete empowerment company Uninterrupted to improve bike-share access.
The first city to benefit from the scheme was Los Angeles where three priorities were identified: providing transportation, developing transportation infrastructure, and fostering a clean energy future.
Lyft also partnered with Los Angeles Mayor Garcetti’s A Bridge Home program to provide transportation for the city’s substantial homeless population.
WAV rides
Lyft also improves people’s lives with its wheelchair-accessible vehicle (WAV) option for those with a disability.
When a user books a WAV ride, they are paired with drivers whose vehicles can accommodate non-folding or motorized wheelchairs and scooters.
These so-called “Access” rides are only available in ten cities across the US and Canada, but the company has plans to expand the service soon.
Key takeaways:
Transportation and rideshare company Lyft has the following mission statement: “Improving people’s lives with the world’s best transportation.”
Lyft’s mission statement is supported by numerous initiatives and programs that improve the quality of life for its customers. The LyftUp initiative, for example, improves healthy food accessibility and ensures people can make their job interviews and become employed.
Other ways the company supports its mission statement include subsidized rides for vaccination appointments, a specialized service for disabled persons, and the Lyft City Works program to make cities more people centric.
Adidas’ mission is “To be the best sports brand in the world.” Adidas AG is a German multinational initially founded in 1924 by Adolf Dassler who developed spiked running shoes out of his mother’s house. Today, the company is the largest sportswear producer in Europe and the second largest globally behind rival Nike.
Tesla’s vision is to “create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles,” while its mission is “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.” Tesla used a transitional business model as its ecosystem grows.
Amazon’s mission statement is to “serve consumers through online and physical stores and focus on selection, price, and convenience.” Amazon’s vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”
Apple’s mission is “to bring the best user experience to its customers through its innovative hardware, software, and services.” And in a manifesto dated 2019 Tim Cook set the vision specified as “We believe that we are on the face of the earth to make great products and that’s not changing.”
Netflix’s core mission, strategy, and vision are that of “improving its members’ experience by expanding the streaming content with a focus on a programming mix of content that delights members and attracts new members.”
Coca-Cola’s Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities, and our planet.”
Starbucks highlights its mission as “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” And its vision is to “treat people like family, and they will be loyal and give their all.”
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. With over $110 billion in revenues in 2018, Office Products and Windows are still the main products. Yet the company also operates in Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud, and more.
Walmart’smission can be summarized as “helping people around the world save money and live better – anytime and anywhere – in retail stores and through eCommerce.” While its vision is to “make every day easier for busy families.” Walmart defines “busy families” as the bull’s eye of its business strategy.
Nike vision is “to bring inspiration and innovation to every athlete in the world.” While its mission statement is to “do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.”
Google mission statement is to “organize the world’s information and make it universally accessible and useful.” Its vision statement is to “provide an important service to the world-instantly delivering relevant information on virtually any topic.” In 2019, Sundar Pichai emphasized a renewed mission to allow people “to get things done!”
Gennaro is the creator of FourWeekMBA, which reached about four million business people, comprising C-level executives, investors, analysts, product managers, and aspiring digital entrepreneurs in 2022 alone | He is also Director of Sales for a high-tech scaleup in the AI Industry | In 2012, Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy.
