lyft-mission-statement

Lyft Mission Statement Analysis

Transportation and rideshare company Lyft has the following mission statement: “Improving people’s lives with the world’s best transportation.

The LyftUp initiative

One of the most obvious ways Lyft supports its mission statement is via the LyftUp initiative, a program that seeks to provide transportation for millions of people whose lack of mobility prevents them from accessing basic needs.

To solve this problem, LyftUp wants to provide affordable and accessible transportation for everyone irrespective of their income, age, or postal code.

Some of the company’s specific programs revolve around:

Getting people to work

Sometimes, the difference between landing a job and a lost opportunity is the ability to show up for an interview.

Lyft provides free car rides to interviews, training programs, and the first three weeks of employment to improve the lives of customers and give job seekers a better chance at success.

Healthy food accessibility

Around 23.5 million people in the United States alone are without access to fresh, healthy food.

In response, Lyft provides discounted trips for low-income families and seniors so they can access grocery stores, food pantries, farmers’ markets, and SNAP (nutrition assistance benefits) appointments.

Bike-share access

Lyft has also partnered with NBA star Lebron James and his athlete empowerment company Uninterrupted to improve bike-share access.

With over 4.5 million young Americans unable to access affordable transportation, the program provides free, 12-month bike-share memberships to eligible 16 to 20-year-olds.

Vaccine access

While the worst of the pandemic is likely behind us, Lyft still assists those who have trouble attending vaccination appointments.

Customers who require transportation can request a free or discounted ride.

Alternatively, Lyft users can fund rides for others by donating to the company’s non-profit partners who serve low-income and vaccine-hesitant groups.

Lyft City Works

Lyft City Works is a program that endeavors to rebuild cities around people to make mobility more seamless, sustainable, connected, and accessible.

To fund this initiative, Lyft invests $50 million or 1% of its profits (whichever is larger) on an annual basis.

The first city to benefit from the scheme was Los Angeles where three priorities were identified: providing transportation, developing transportation infrastructure, and fostering a clean energy future.

Lyft also partnered with Los Angeles Mayor Garcetti’s A Bridge Home program to provide transportation for the city’s substantial homeless population.

WAV rides

Lyft also improves people’s lives with its wheelchair-accessible vehicle (WAV) option for those with a disability.

When a user books a WAV ride, they are paired with drivers whose vehicles can accommodate non-folding or motorized wheelchairs and scooters. 

These so-called “Access” rides are only available in ten cities across the US and Canada, but the company has plans to expand the service soon.

Key takeaways:

  • Transportation and rideshare company Lyft has the following mission statement: “Improving people’s lives with the world’s best transportation.
  • Lyft’s mission statement is supported by numerous initiatives and programs that improve the quality of life for its customers. The LyftUp initiative, for example, improves healthy food accessibility and ensures people can make their job interviews and become employed.
  • Other ways the company supports its mission statement include subsidized rides for vaccination appointments, a specialized service for disabled persons, and the Lyft City Works program to make cities more people centric.

Read Next: Lyft Business Model

Read: Mission Statement Examples.

Mission Statement Case Studies

Adidas Mission Statement

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Adidas’ mission is “To be the best sports brand in the world.” Adidas AG is a German multinational initially founded in 1924 by Adolf Dassler who developed spiked running shoes out of his mother’s house. Today, the company is the largest sportswear producer in Europe and the second largest globally behind rival Nike.

Uber Mission Statement

uber-mission-statement
Uber’s mission statement is to ignite opportunity by setting the world in motion.

Tesla Mission Statement

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Tesla’s vision is to “create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles,” while its mission is “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.” Tesla used a transitional business model as its ecosystem grows.

Amazon Mission Statement

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Amazon’s mission statement is to “serve consumers through online and physical stores and focus on selection, price, and convenience.” Amazon’s vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” 

Apple Mission Statement

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Apple’s mission is “to bring the best user experience to its customers through its innovative hardware, software, and services.” And in a manifesto dated 2019 Tim Cook set the vision specified as “We believe that we are on the face of the earth to make great products and that’s not changing.”

Netflix Mission Statement

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Netflix’s core mission, strategy, and vision are that of “improving its members’ experience by expanding the streaming content with a focus on a programming mix of content that delights members and attracts new members.”

Coca-Cola Mission Statement

coca-cola-vision-statement-mission-statement
Coca-Cola’s Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities, and our planet.”

Starbucks Mission Statement

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Starbucks highlights its mission as “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” And its vision is to “treat people like family, and they will be loyal and give their all.”

Microsoft Mission Statement

microsoft-mission-statement
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. With over $110 billion in revenues in 2018, Office Products and Windows are still the main products. Yet the company also operates in Gaming (Xbox), Search Advertising (Bing), Hardware, LinkedIn, Cloud, and more.

Walmart Mission Statement

walmart-vision-statement-mission-statement
Walmart’smission can be summarized as “helping people around the world save money and live better – anytime and anywhere – in retail stores and through eCommerce.” While its vision is to “make every day easier for busy families.” Walmart defines “busy families” as the bull’s eye of its business strategy.

Nike Mission Statement

nike-vision-statement-mission-statement
Nike vision is “to bring inspiration and innovation to every athlete in the world.” While its mission statement is to “do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.”

Google Mission Statement

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Google mission statement is to “organize the world’s information and make it universally accessible and useful.” Its vision statement is to “provide an important service to the world-instantly delivering relevant information on virtually any topic.” In 2019, Sundar Pichai emphasized a renewed mission to allow people “to get things done!”

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