Transportation and rideshare company Lyft has the following mission statement: “Improving people’s lives with the world’s best transportation.”
The LyftUp initiative
One of the most obvious ways Lyft supports its mission statement is via the LyftUp initiative, a program that seeks to provide transportation for millions of people whose lack of mobility prevents them from accessing basic needs.
To solve this problem, LyftUp wants to provide affordable and accessible transportation for everyone irrespective of their income, age, or postal code.
Some of the company’s specific programs revolve around:
Getting people to work
Sometimes, the difference between landing a job and a lost opportunity is the ability to show up for an interview.
Lyft provides free car rides to interviews, training programs, and the first three weeks of employment to improve the lives of customers and give job seekers a better chance at success.
Healthy food accessibility
Around 23.5 million people in the United States alone are without access to fresh, healthy food.
In response, Lyft provides discounted trips for low-income families and seniors so they can access grocery stores, food pantries, farmers’ markets, and SNAP (nutrition assistance benefits) appointments.
Lyft has also partnered with NBA star Lebron James and his athlete empowerment company Uninterrupted to improve bike-share access.
With over 4.5 million young Americans unable to access affordable transportation, the program provides free, 12-month bike-share memberships to eligible 16 to 20-year-olds.
While the worst of the pandemic is likely behind us, Lyft still assists those who have trouble attending vaccination appointments.
Customers who require transportation can request a free or discounted ride.
Alternatively, Lyft users can fund rides for others by donating to the company’s non-profit partners who serve low-income and vaccine-hesitant groups.
Lyft City Works
Lyft City Works is a program that endeavors to rebuild cities around people to make mobility more seamless, sustainable, connected, and accessible.
To fund this initiative, Lyft invests $50 million or 1% of its profits (whichever is larger) on an annual basis.
The first city to benefit from the scheme was Los Angeles where three priorities were identified: providing transportation, developing transportation infrastructure, and fostering a clean energy future.
Lyft also partnered with Los Angeles Mayor Garcetti’s A Bridge Home program to provide transportation for the city’s substantial homeless population.
Lyft also improves people’s lives with its wheelchair-accessible vehicle (WAV) option for those with a disability.
When a user books a WAV ride, they are paired with drivers whose vehicles can accommodate non-folding or motorized wheelchairs and scooters.
These so-called “Access” rides are only available in ten cities across the US and Canada, but the company has plans to expand the service soon.
- Transportation and rideshare company Lyft has the following mission statement: “Improving people’s lives with the world’s best transportation.”
- Lyft’s mission statement is supported by numerous initiatives and programs that improve the quality of life for its customers. The LyftUp initiative, for example, improves healthy food accessibility and ensures people can make their job interviews and become employed.
- Other ways the company supports its mission statement include subsidized rides for vaccination appointments, a specialized service for disabled persons, and the Lyft City Works program to make cities more people centric.
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