glovo-business-model

How Does Glovo Make Money? The Glovo Business Model In A Nutshell

Glovo is a Spanish on-demand courier service that purchases and delivers products ordered through a mobile app. Founded in 2015 by Oscar Pierre and Sacha Michaud as a way to “uberize” local services. Glovo makes money via delivery fees, mini-supermarkets (fulfillment centers that Glovo operates in partnership with grocery store chains), and dark kitchens (enabling restaurants to increase their capacity).

Origin Story

Glovo is a Spanish on-demand courier service that purchases and delivers products ordered through a mobile app.

The company was founded in 2015 by Oscar Pierre and Sacha Michaud, primary in response to the uberization of local services. It is perhaps most well-known for its food delivery service, but the company has a mission to develop an urban lifestyle product.

This encompasses the delivery of pharmacy goods, groceries, jewelry, flowers, courier parcels, and desserts among other options. Indeed, Glovo markets itself as able to deliver anything. It will for example buy a customer a size 10 dress from Zara and deliver it to their doorstep.

Such is Glovo’s success that it has expanded globally with operations focused on Europe, Africa, and South America. Securing the funding that enabled the company to attain a significant market share in the very competitive delivery industry.

Glovo revenue generation

Glovo drives revenue by charging its partners a fee. This fee is typically 22-30% of the total value of the food or product being delivered. The exact fee is agreed upon between Glovo and each business.

A portion of this fee is given to Glovo couriers based on the distance they cover while delivering.

Delivery fee

The user also pays a delivery fee to ensure their order reaches them. Deliveries fees are dependent on location, distance, and how quickly the customer wants to receive their order.

An average delivery fee in Europe is around 1.90€.

SuperGlovo mini-supermarkets

SuperGlovo supermarkets are essentially fulfillment centers that Glovo operates in collaboration with grocery store chains.

These stores are not open to the public. Instead, they are staffed with employees who pick, purchase, and deliver customer grocery orders 24/7. This gives Glovo total control over the goods that are available to its customers.

These stores are still a relatively new concept and as such, are only offered in Madrid and Barcelona. However, the company hopes to expand its rapid delivery service by using the efficiency of a McDonald’s drive-through as inspiration. Pickers are being trained to select an entire customer order before the courier arrives to collect it.

Glovo is also targeting every day, household items to drive revenue in a relatively underserved segment. This includes items such as bread, milk, cereal, and water.

Dark kitchens

Glovo also works with local restaurants that have reached peak capacity in their kitchens. These restaurants can rent one of seven dark kitchens scattered across Europe, allowing them to increase productivity and sell more food.

Again, the intent here is for Glovo to control more of the food delivery process and charge accordingly.

Key takeaways

  • Glovo is a Spanish on-demand courier service. Although most well-known for delivering restaurant food, the company will deliver almost anything including clothes, pharmacy goods, and jewelry.
  • Glovo charges its customers a delivery fee and also takes a 22-30% commission from each participating business. The company gives a portion of this commission to the courier, depending on the distance covered.
  • Glovo is also in the process of creating supermarket fulfillment stores. These stores are attended by pickers who collect orders for common household purchases and deliver them 24/7. The company also makes money by offering kitchen space to restaurants that require extra space.

Read Next: Last-Mile Problem, Amazon Business Model, Grubhub Business Model, Uber Business Model, Uber Eats Business Model, How Does Postmates Make Money, How Does OpenTable Make Money.

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Published by

Gennaro Cuofano

Gennaro is the creator of FourWeekMBA which reached over a million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | Visit The FourWeekMBA BizSchool | Or Get The FourWeekMBA Flagship Book "100+ Business Models"