How we source: figures on this page come from the company’s own filings (SEC 10-K, 10-Q and earnings releases, or its annual report), with the period stated next to each number. Last refreshed October 2026. Our methodology.
In short
Tinder makes money by selling subscriptions (Tinder Plus, Gold and Platinum) and one-off features such as Super Likes and Boosts, plus a small amount of advertising. In fiscal 2025 Tinder generated $1.92 billion of Match Group’s $3.49 billionrevenue, about 55%, from an average of 9.0 million payers spending $17.20 a month each.
Tinder is free to use, with limits. Match Group says users must subscribe to Tinder Plus, Gold or Platinum to unlock features such as unlimited Swipe Right or “See Who Likes You”, and can also buy Super Likes and Boosts one at a time.
Match Group revenue by fiscal year, FY2021 to FY2025, from the company's filings. Chart: The Business Engineer.
Revenue therefore comes down to two numbers: how many people pay, and how much each pays. In fiscal 2025 Tinder averaged 9,026,000 payers, and each paid $17.20 a month on average. That produced $1,862.9 million of direct revenue. Segment revenue, which adds advertising and intersegment revenue, was $1,924.7 million.
A large share of those payments runs through Apple and Google. Match Group says it pays them generally up to 30% on iOS and 15% on Android for subscribers. Group-wide in-app purchase fees were $687.1 million in fiscal 2025.
How Tinder compares
Tinder is Match Group’s largest segment by far: about 55% of group revenue and 78% of segment operating income in fiscal 2025 ($832.6 million of $1,068.4 million).
Hinge is smaller but growing. Its revenue rose 26% to $690.9 million, and its payers pay more: $31.97 a month against Tinder’s $17.20. Hinge’s payers rose 18% to 1,801,000 while Tinder’s fell 7%.
Tinder remains highly profitable. Its Adjusted EBITDA of $941.4 million was 48.9% of its segment revenue, against $226.5 million at Hinge.
What changed in FY2025
Tinder’s direct revenue fell 4%, or $77.7 million. The company attributes this to a 7% fall in payers, partly offset by a 3% rise in revenue per payer.
Match Group revenue by line, prior year against FY2025, as reported. Chart: The Business Engineer.
Profit fell faster than revenue. Tinder’s operating income dropped 6% to $832.6 million and Adjusted EBITDA 7% to $941.4 million, which Match Group ties mainly to a $60.5 million settlement of a California class action over age-tiered pricing, and to lower revenue.
Match Group says it shifted strategy in 2025 towards better outcomes for users, particularly women, and launched Face Check facial verification at Tinder. It warns these changes may reduce revenue and user numbers in the short term.
What to watch
Match Group says Tinder expects revenue to decrease in 2026 at a similar rate to the decrease in 2025.
App store fees are the other lever. The company says it expects significant in-app purchase fee savings in 2026, barring further changes to Apple and Google fee structures.
The key test is whether Tinder’s payer count, down from 10,375,000 in fiscal 2023 to 9,026,000 in fiscal 2025, stops falling.
Frequently asked questions
How does Tinder make money?
Mainly from subscriptions (Tinder Plus, Gold and Platinum) and pay-per-use features such as Super Likes and Boosts, with a small amount of advertising. Tinder’s segment revenue was $1,924.7 million in fiscal 2025.
How many people pay for Tinder?
An average of 9,026,000 payers in fiscal 2025, down 7% from 9,696,000 in fiscal 2024.
How much does the average Tinder payer spend?
$17.20 a month in fiscal 2025, up 3% from $16.68 in fiscal 2024 (Match Group’s Revenue Per Payer metric).
Is Tinder profitable?
Yes. Tinder’s operating income was $832.6 million and its Adjusted EBITDA $941.4 million in fiscal 2025, both down from fiscal 2024.
Tinder is among the most popular dating apps. Initially named MatchBox, it leveraged a “double opt-in” mechanism that helped remove the initial friction of having to meet strangers. Later on, the product was renamed Tinder. The company (now parts of the Match Group) makes money via its main subscription plans and premium features like boosts and super likes.
Origin Story
Tinder is a North American online networking and dating application.
The prototype for the app, named MatchBox, was created at start-up incubator Hatch Labs by Sean Rad and Justin Mateen. Rad had identified an absence of platforms allowing users to meet each other and noted that a “double opt-in” system could alleviate the stress of interacting with strangers.
Six months after creation, the prototype was renamed Tinder to match the flame logo designed by eventual CCO Chris Gulczynski. Then began an aggressive marketing campaign, which involved launching the app at multiple college campuses. By 2014, there were over 1 billion swipes per day equating to 12 million matches.
Tinder became a part of Match Group in 2017, a portfolio of popular online dating services including OkCupid, Meetic, Match.com, and PlentyOfFish. As of Q4 2020, Tinder had 6.7 million paid subscribers, with almost 1 in 5 adults in the United States having used the service.
Tinder revenue generation
Tinger generated $1.92 billion in revenues in 2023, compared to $1.79 billion in revenue in 2022, and $1.65 billion in 2021 and $1.35 billion in 2020.
Tinder operates on a freemium model of revenue generation.
The app is free to use, but Tinder subscribers can pay for a variety of added features and functionality. Let’s take a look at them below.
Subscription tiers
In addition to the free “plan”, users can upgrade to one of three paid plans:
Tinder Plus – starting at $9.99/month, users get unlimited likes and rewards with 5 super likes per day. Location can also be changed for those using the service while on vacation.
Tinder Gold – starting at $29.99/month, users get all Tinder Plus features in addition to top picks and the ability to see who likes them.
Tinder Platinum – a relatively new plan starting at around $39.99/month. Platinum users can message others before they match and see prioritized likes.
Prices for each plan vary according to geographic location and market, particularly if the company is beta-testing new features. Like many subscription services, a cheaper price can be obtained by paying six-monthly or annually. For example, the cost of the Tinder Plus plan drops from $9.99 to $4.17 per month if paying yearly.
Prices are also dependent on age, which has attracted some controversy. Users over 30 years of age are generally charged much more for equivalent service than those under 30. Anecdotal evidence suggests that price is also dependent on geographic location and sexual orientation.
Tinder argues that its dynamic pricing allows the more budget-conscious younger generation to access paid subscriptions.
Premium features
For users who want extra functionality without signing up for a plan, they can pay for premium features on a once-off basis including:
Boosts – which increase visibility.
Super Likes – which provide extra social signals of profile popularity.
Again, prices are dependent on the abovementioned factors and cheaper prices can be had if purchased in bulk.
Bumble’s top shareholders comprise its founder, and former CEO Whitney Wolfe Herd, with a stake of 12.2% of the company. Other major institutional investors comprise Blackstone, FMR, Wellington, and The Vanguard Group.
Bumble is an American social media company with a core focus on online dating. Bumble drives revenue through the purchase of in-app services using its currency Bumble Coins and via subscriptions. Bumble generates revenues in a few key ways: Spotlight is Bumble’s answer to Tinder’s Boost capability. The Bumble Boost function allows users to swipe without daily limits or extend matches for up to 48 hours.
Bumble was not profitable in 2023 as it reported a net loss of $1.87 million. Compared to over $114 million in net losses in 2022, and a net profit of nearly $282 million in 2021.
Bumble had over 3.7 million total paying users in 2023, compared to nearly 3.2 million total paying users in 2022, and nearly 2.9 million total paying users in 2021.
Tinder is owned by the Match Group, which is a group that owns several brands. The main shareholders of the Match Group, which owns Tinder, comprise The Vanguard Group (11.1%), BlackRock (12.2%), and Edgewood Management (5.7%). Top individual shareholders comprise executives of the company like Sharmistha Dubey, an Indian-born American business executive who served as CEO of Match Group from March 2020 to May 2022.
Tinder is among the most popular dating apps. Initially named MatchBox, it leveraged a “double opt-in” mechanism that helped remove the initial friction of having to meet strangers. Later on, the product was renamed Tinder. The company (now parts of the Match Group) makes money via its main subscription plans and premium features like boosts and super likes.
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.
