payment-for-order-flow

PFOF: Payment For Order Flow

Payment for order flow consists of a “kickback” or commission that the broker routing customers to a market maker (in charge of enabling the bid and ask price) will pay a commission to the broker as a sort of market-making fee.

How does the payment for order floe work?

In an interview to Bernie Madoff back on May 2000, asked why his firm was “paying brokerages to ship trades your way” Madoff explained:

 It’s a relatively small part, maybe 20 percent, of our business today. Payment for order flow was only an issue as it related to best execution. Does inducing someone to send an order to you present a problem as far as getting the right price goes? Quite honestly that depends on the firm. You’re all fiduciaries. As long as you operate in the proper fiduciary capacity, and you’re dealing with a reputable firm, it wasn’t a problem.

At the question “Will payment for order flow ever disappear?” Madoff replied:

No. I think it will get lower and lower as the spreads get lower and lower with decimals. No one tells a firm how they can advertise. If I want to hire salesmen to generate order flow, no one is going to object. I don’t have them. So if I want to use Fidelity’s salesmen and pay part of my trading profits in the form of a rebate, why shouldn’t I be allowed to do it? It was characterized as this bribe and kickback and something sinister, which was very easy to do. But if your girlfriend goes to buy stockings at a supermarket, the racks that display those stockings are usually paid for by the company that manufactured the stockings. Order flow is an issue that attracted a lot of attention but is grossly overrated.

ComponentDescription
DefinitionPayment for Order Flow (PFOF) is a practice in financial markets where brokerage firms receive compensation from market makers or trading firms in exchange for directing customer orders to them for execution. It involves routing customer orders to external parties rather than executing them within the brokerage.
OriginPayment for Order Flow began in the United States in the 1980s as a response to commission deregulation. It aimed to provide brokerage firms with an additional revenue stream by selling order flow to market makers. The practice gained popularity as electronic trading became more prevalent.
Implications– Conflicts of Interest: PFOF raises concerns about potential conflicts of interest, as brokers may prioritize payment over obtaining the best execution for their customers. – Market Liquidity: PFOF can contribute to market liquidity as it encourages market makers to trade with retail orders. – Commission Reduction: It has allowed brokers to offer commission-free trading to retail investors.
Examples– Robinhood: The popular online brokerage has faced scrutiny for its reliance on PFOF as a revenue source. – Market Makers: Firms like Citadel Securities and Virtu Financial are examples of market makers that pay for order flow.
RegulationPFOF is regulated by financial authorities such as the U.S. Securities and Exchange Commission (SEC). Regulations require brokers to disclose their PFOF practices and ensure best execution for customer orders.
Benefits– Commission-Free Trading: Retail investors often benefit from commission-free trading, thanks to PFOF. – Brokerage Revenue: Brokerage firms generate income through PFOF, which can support their business models. – Market Efficiency: PFOF can contribute to tighter bid-ask spreads and increased market liquidity.
Concerns– Conflicts of Interest: Brokers may have an incentive to route orders to the highest bidder, potentially compromising customer interests. – Execution Quality: Some argue that PFOF could lead to suboptimal execution for retail traders. – Lack of Transparency: Critics say that the practice lacks transparency, making it hard for customers to assess its impact.
Recent DevelopmentsIn early 2021, the GameStop trading frenzy drew significant attention to PFOF and market dynamics. This led to discussions and regulatory scrutiny regarding the practice’s impact on market integrity and investor protection.

The Robinhood Saga

how-does-robinhood-make-money
Robinhood is an app that helps to invest in stocks, ETFs, options, and cryptocurrencies, all commission-free. Robinhood earns money by offering: Robinhood Gold, a margin trading service, which starts at $6 a month, earn interest from customer cash and stocks, and rebates from market makers and trading venues.

The payment for order flow issue got a major interest in 2021, as meme investors targeted various stocks, and some of them were backed by hedge funds, which were squeezed out.

Robinhood stopped trading these stocks, and the suspect from some was that the platform was acting in favor of these players instead of its retail investors. And some claimed this might be due to the fact Robinhood earns money also through payments for order flow.

Indeed, brokerage firms like Robinhood pass along their customers’ trades to other market makers are compensated on top of the spread between the bid and ask price with a fee for each trade as a “market maker fee” (the largest market maker for options in the US is called Citadel Securities – owned by Citadel LLC, which during the short squeeze from Redditors bailed out the hedge fund Melvin Capital).

meme-investing
Meme stocks are securities that go viral online and attract the attention of the younger generation of retail investors. Meme investing, therefore, is a bottom-up, community-driven approach to investing that positions itself as the antonym to Wall Street investing. Also, meme investing often looks at attractive opportunities with lower liquidity that might be easier to overtake, thus enabling wide speculation, as “meme investors” often look for disproportionate short-term returns.

Understanding The Issue

The CEO of Robinhood highlighted that the main issue with payment for order flow was the limitation posed by Rule 612:

In general, the Rule prohibits market participants from displaying, ranking, or accepting quotations, orders, or indications of interest in any NMS stock priced in an increment smaller than $0.01 if the quotation, order, or indication of interest is priced equal to or greater than $1.00 per share. 

As Robinhood’s CEO highlighted:

Back in 2005, when Rule 612 was adopted, the consensus was that price increments of $0.0001 were economically insignificant. Supporters of the rule argued that sophisticated investors may use these smaller increments to step ahead of retail investors by trivial amounts. Some also argued that technology hadn’t advanced enough to properly handle an enormous increase in on-exchange quoting.

Key Highlights:

  • Payment for Order Flow (PFOF) Definition: PFOF is a practice in financial markets where brokerage firms receive compensation from market makers or trading firms in exchange for directing customer orders to them for execution. It originated in the 1980s in response to commission deregulation and has become prevalent in electronic trading.
  • Bernie Madoff’s Perspective: Bernie Madoff, in a 2000 interview, discussed the practice of PFOF, highlighting that it constituted a small part of business and was primarily related to best execution concerns. He emphasized the importance of operating as fiduciaries and dealing with reputable firms.
  • Predictions about PFOF: Madoff suggested that while PFOF might decrease over time as spreads narrow, it is unlikely to disappear entirely. He likened it to common marketing practices in other industries, emphasizing that it was often mischaracterized as sinister.
  • Implementation of Round-Robin Brainstorming: Round-robin brainstorming is a structured approach to idea generation that promotes equal participation and collaboration. It involves arranging team members in a circle, articulating the problem clearly, and allowing each participant to contribute ideas in turn, building on each other’s contributions iteratively.
  • Advantages of Round-Robin Brainstorming: This method offers benefits such as equal participation, collaborative environment, diverse perspectives, and a structured process. It ensures that all ideas are considered and encourages creativity and innovation.
  • Disadvantages of Round-Robin Brainstorming: Despite its benefits, round-robin brainstorming may have drawbacks such as a lack of idea anonymity and limited input from each participant. These limitations can impact the effectiveness of the brainstorming session.
  • Recent Developments and Robinhood Saga: The GameStop trading frenzy in early 2021 drew attention to PFOF and market dynamics. Robinhood, a popular brokerage app, faced scrutiny for its reliance on PFOF as a revenue source and its handling of meme stock trading. This raised concerns about conflicts of interest and market integrity.
  • Meme Investing: Meme investing involves bottom-up, community-driven approaches to investing, often targeting securities that gain viral attention online. This approach contrasts with traditional Wall Street investing and can involve speculation and disproportionate short-term returns.
  • CEO of Robinhood’s Concerns about Rule 612: The CEO of Robinhood highlighted concerns about Rule 612, which limits price increments in trading. He argued that technological advancements had rendered these limitations outdated and hindered innovation in the market.
  • Regulatory Considerations: PFOF is regulated by financial authorities such as the U.S. Securities and Exchange Commission (SEC). Regulations require brokers to disclose their PFOF practices and ensure best execution for customer orders, addressing concerns about conflicts of interest and transparency.
Related FrameworksDescriptionWhen to Apply
Market Maker Model– The Market Maker Model involves market makers executing trades on behalf of clients by buying and selling securities at quoted bid and ask prices. Market makers profit from the spread between bid and ask prices and may also receive payment for order flow from executing brokers, which can affect execution quality and market liquidity.– When analyzing the dynamics of market making and order execution in financial markets, understanding the impact of payment for order flow on execution quality and market efficiency.
Best Execution Framework– Best Execution Framework is a regulatory requirement for brokers to seek the best possible outcome for client orders in terms of price, speed, and likelihood of execution. Brokers must consider factors such as execution quality, liquidity, and market impact when routing orders and executing trades, including the potential impact of payment for order flow on order execution quality and client outcomes.– When evaluating brokers’ compliance with best execution obligations, assessing the impact of payment for order flow on execution quality and client outcomes, and ensuring fair treatment of client orders.
Transparency and Disclosure Standards– Transparency and Disclosure Standards involve regulatory requirements for brokers and market makers to disclose their practices, including payment for order flow arrangements, to clients and regulators. Transparency enables clients to understand how their orders are executed, including any potential conflicts of interest or incentives that may arise from payment for order flow.– When developing disclosure policies and practices to inform clients about order execution practices, including payment for order flow arrangements, and ensuring compliance with regulatory requirements and industry standards.
Order Routing and Execution Policies– Order Routing and Execution Policies are internal guidelines and procedures adopted by brokers and market makers to route and execute client orders in compliance with best execution obligations and regulatory requirements. These policies may address factors such as order handling, routing protocols, and the consideration of payment for order flow arrangements in order execution decisions.– When designing and implementing order routing and execution policies to ensure compliance with best execution obligations, managing conflicts of interest related to payment for order flow, and optimizing execution quality for client orders.
Regulatory Oversight and Enforcement– Regulatory Oversight and Enforcement refers to the role of regulators in monitoring and enforcing compliance with rules and regulations related to order execution, payment for order flow, and market integrity. Regulators may conduct examinations, investigations, and enforcement actions to ensure that brokers and market participants adhere to applicable laws and standards.– When overseeing compliance with regulatory requirements governing order execution and payment for order flow, conducting examinations and audits of brokers and market makers, and enforcing rules and regulations to promote market integrity and investor protection.
Conflicts of Interest Management– Conflicts of Interest Management involves identifying, mitigating, and managing conflicts of interest that may arise from payment for order flow arrangements, such as the potential incentive for brokers to prioritize order flow revenue over best execution for clients. Firms may implement policies, controls, and disclosures to address conflicts and ensure fair treatment of client orders.– When developing conflict of interest policies and procedures to address risks associated with payment for order flow, implementing controls to mitigate conflicts, and disclosing conflicts to clients and regulators in accordance with regulatory requirements and industry best practices.
Market Quality Metrics– Market Quality Metrics are quantitative measures used to assess the quality, efficiency, and fairness of financial markets. These metrics may include bid-ask spreads, price impact, execution speed, and market liquidity, which can be influenced by factors such as payment for order flow arrangements and market maker activities. Market quality metrics help evaluate the impact of order execution practices on market integrity and investor outcomes.– When evaluating market quality and efficiency, analyzing the impact of payment for order flow on market liquidity and price discovery, and assessing the effectiveness of regulatory policies and market structure reforms in promoting fair and orderly markets.
Client Education and Communication– Client Education and Communication involve informing clients about order execution practices, including payment for order flow arrangements, and educating them about the factors that may affect order execution quality and outcomes. Firms may provide disclosures, educational materials, and client communications to promote transparency and help clients make informed decisions about their trading activities.– When communicating with clients about order execution practices and potential conflicts of interest related to payment for order flow, providing educational resources and disclosures to help clients understand the implications for their trading experience, and fostering trust and transparency in client relationships.
Market Surveillance and Analysis– Market Surveillance and Analysis involves monitoring and analyzing market data and trading activity to detect potential misconduct, manipulation, or abusive practices. Surveillance systems may track order flow, execution quality, and market trends to identify anomalies or patterns that may indicate improper behavior, including potential issues related to payment for order flow arrangements.– When conducting market surveillance and analysis, monitoring order execution practices and market maker activities, and detecting any irregularities or abuses that may arise from payment for order flow arrangements or other market structure features.
Market Structure and Regulation Research– Market Structure and Regulation Research involves studying the design, operation, and regulation of financial markets to understand how different market structures and regulatory frameworks impact market quality, efficiency, and integrity. Research may explore topics such as payment for order flow, maker-taker pricing, and order routing practices to inform policy discussions and regulatory reforms.– When conducting research on market structure and regulation, analyzing the impact of payment for order flow on market dynamics and investor outcomes, and informing policymakers, regulators, and market participants about potential risks and opportunities associated with order execution practices.

Read Also: Robinhood Business ModelReddit Business ModelTwitter Business ModelDogecoin.

Connected Financial Concepts

Circle of Competence

circle-of-competence
The circle of competence describes a person’s natural competence in an area that matches their skills and abilities. Beyond this imaginary circle are skills and abilities that a person is naturally less competent at. The concept was popularised by Warren Buffett, who argued that investors should only invest in companies they know and understand. However, the circle of competence applies to any topic and indeed any individual.

What is a Moat

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Economic or market moats represent the long-term business defensibility. Or how long a business can retain its competitive advantage in the marketplace over the years. Warren Buffet who popularized the term “moat” referred to it as a share of mind, opposite to market share, as such it is the characteristic that all valuable brands have.

Buffet Indicator

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The Buffet Indicator is a measure of the total value of all publicly-traded stocks in a country divided by that country’s GDP. It’s a measure and ratio to evaluate whether a market is undervalued or overvalued. It’s one of Warren Buffet’s favorite measures as a warning that financial markets might be overvalued and riskier.

Venture Capital

venture-capital
Venture capital is a form of investing skewed toward high-risk bets, that are likely to fail. Therefore venture capitalists look for higher returns. Indeed, venture capital is based on the power law, or the law for which a small number of bets will pay off big time for the larger numbers of low-return or investments that will go to zero. That is the whole premise of venture capital.

Foreign Direct Investment

foreign-direct-investment
Foreign direct investment occurs when an individual or business purchases an interest of 10% or more in a company that operates in a different country. According to the International Monetary Fund (IMF), this percentage implies that the investor can influence or participate in the management of an enterprise. When the interest is less than 10%, on the other hand, the IMF simply defines it as a security that is part of a stock portfolio. Foreign direct investment (FDI), therefore, involves the purchase of an interest in a company by an entity that is located in another country. 

Micro-Investing

micro-investing
Micro-investing is the process of investing small amounts of money regularly. The process of micro-investing involves small and sometimes irregular investments where the individual can set up recurring payments or invest a lump sum as cash becomes available.

Meme Investing

meme-investing
Meme stocks are securities that go viral online and attract the attention of the younger generation of retail investors. Meme investing, therefore, is a bottom-up, community-driven approach to investing that positions itself as the antonym to Wall Street investing. Also, meme investing often looks at attractive opportunities with lower liquidity that might be easier to overtake, thus enabling wide speculation, as “meme investors” often look for disproportionate short-term returns.

Retail Investing

retail-investing
Retail investing is the act of non-professional investors buying and selling securities for their own purposes. Retail investing has become popular with the rise of zero commissions digital platforms enabling anyone with small portfolio to trade.

Accredited Investor

accredited-investor
Accredited investors are individuals or entities deemed sophisticated enough to purchase securities that are not bound by the laws that protect normal investors. These may encompass venture capital, angel investments, private equity funds, hedge funds, real estate investment funds, and specialty investment funds such as those related to cryptocurrency. Accredited investors, therefore, are individuals or entities permitted to invest in securities that are complex, opaque, loosely regulated, or otherwise unregistered with a financial authority.

Startup Valuation

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Startup valuation describes a suite of methods used to value companies with little or no revenue. Therefore, startup valuation is the process of determining what a startup is worth. This value clarifies the company’s capacity to meet customer and investor expectations, achieve stated milestones, and use the new capital to grow.

Profit vs. Cash Flow

profit-vs-cash-flow
Profit is the total income that a company generates from its operations. This includes money from sales, investments, and other income sources. In contrast, cash flow is the money that flows in and out of a company. This distinction is critical to understand as a profitable company might be short of cash and have liquidity crises.

Double-Entry

double-entry-accounting
Double-entry accounting is the foundation of modern financial accounting. It’s based on the accounting equation, where assets equal liabilities plus equity. That is the fundamental unit to build financial statements (balance sheet, income statement, and cash flow statement). The basic concept of double-entry is that a single transaction, to be recorded, will hit two accounts.

Balance Sheet

balance-sheet
The purpose of the balance sheet is to report how the resources to run the operations of the business were acquired. The Balance Sheet helps to assess the financial risk of a business and the simplest way to describe it is given by the accounting equation (assets = liability + equity).

Income Statement

income-statement
The income statement, together with the balance sheet and the cash flow statement is among the key financial statements to understand how companies perform at fundamental level. The income statement shows the revenues and costs for a period and whether the company runs at profit or loss (also called P&L statement).

Cash Flow Statement

cash-flow-statement
The cash flow statement is the third main financial statement, together with income statement and the balance sheet. It helps to assess the liquidity of an organization by showing the cash balances coming from operations, investing and financing. The cash flow statement can be prepared with two separate methods: direct or indirect.

Capital Structure

capital-structure
The capital structure shows how an organization financed its operations. Following the balance sheet structure, usually, assets of an organization can be built either by using equity or liability. Equity usually comprises endowment from shareholders and profit reserves. Where instead, liabilities can comprise either current (short-term debt) or non-current (long-term obligations).

Capital Expenditure

capital-expenditure
Capital expenditure or capital expense represents the money spent toward things that can be classified as fixed asset, with a longer term value. As such they will be recorded under non-current assets, on the balance sheet, and they will be amortized over the years. The reduced value on the balance sheet is expensed through the profit and loss.

Financial Statements

financial-statements
Financial statements help companies assess several aspects of the business, from profitability (income statement) to how assets are sourced (balance sheet), and cash inflows and outflows (cash flow statement). Financial statements are also mandatory to companies for tax purposes. They are also used by managers to assess the performance of the business.

Financial Modeling

financial-modeling
Financial modeling involves the analysis of accounting, finance, and business data to predict future financial performance. Financial modeling is often used in valuation, which consists of estimating the value in dollar terms of a company based on several parameters. Some of the most common financial models comprise discounted cash flows, the M&A model, and the CCA model.

Business Valuation

valuation
Business valuations involve a formal analysis of the key operational aspects of a business. A business valuation is an analysis used to determine the economic value of a business or company unit. It’s important to note that valuations are one part science and one part art. Analysts use professional judgment to consider the financial performance of a business with respect to local, national, or global economic conditions. They will also consider the total value of assets and liabilities, in addition to patented or proprietary technology.

Financial Ratio

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WACC

weighted-average-cost-of-capital
The Weighted Average Cost of Capital can also be defined as the cost of capital. That’s a rate – net of the weight of the equity and debt the company holds – that assesses how much it cost to that firm to get capital in the form of equity, debt or both. 

Financial Option

financial-options
A financial option is a contract, defined as a derivative drawing its value on a set of underlying variables (perhaps the volatility of the stock underlying the option). It comprises two parties (option writer and option buyer). This contract offers the right of the option holder to purchase the underlying asset at an agreed price.

Profitability Framework

profitability
A profitability framework helps you assess the profitability of any company within a few minutes. It starts by looking at two simple variables (revenues and costs) and it drills down from there. This helps us identify in which part of the organization there is a profitability issue and strategize from there.

Triple Bottom Line

triple-bottom-line
The Triple Bottom Line (TBL) is a theory that seeks to gauge the level of corporate social responsibility in business. Instead of a single bottom line associated with profit, the TBL theory argues that there should be two more: people, and the planet. By balancing people, planet, and profit, it’s possible to build a more sustainable business model and a circular firm.

Behavioral Finance

behavioral-finance
Behavioral finance or economics focuses on understanding how individuals make decisions and how those decisions are affected by psychological factors, such as biases, and how those can affect the collective. Behavioral finance is an expansion of classic finance and economics that assumed that people always rational choices based on optimizing their outcome, void of context.

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