Cognitive Biases and Psychological Phenomena
- Straw Man Fallacy: Misrepresenting an opponent’s argument to make it easier to rebut.
- Gambler’s Fallacy: Mistaken belief that past events influence future events in games of chance.
- Base Rate Fallacy: Inaccurately judging the likelihood of a situation by not considering all relevant data.
- Pygmalion Effect: Higher expectations lead to an increase in performance.
- Barnum Effect: Believing generic information is specifically tailored to oneself.
- Bottom-Dollar Effect: Disliking purchases that exhaust remaining budget.
- Bye-Now Effect: Mistaking the word “bye” for “buy” and paying more as a result.
- Butterfly Effect: Simple actions yield large rewards.
- IKEA Effect: Valuing something more if one has made it themselves.
- Halo Effect: Overall impression influences feelings and thoughts about a business, brand, or product.
- Dunning-Kruger Effect: People with low ability overestimate their competence.
- Occam’s Razor: The simplest solution is often the best one.
- Mandela Effect: Large groups remember an event differently from reality.
- Crowding-Out Effect: Public sector spending reduces private sector spending.
- Bandwagon Effect: More people adopting a belief increases individual adoption within a group.
- Ringelmann Effect: Individuals become less productive as group size increases.
- Law of Unintended Consequences: Actions can have unexpected and unintended effects.
- House Money Effect: Investors take higher risks with reinvested capital than with initial investment.
- Snowball Effect: Any action or event evolves from something small to something larger and significant.
- Hawthorne Effect: People work harder or perform better when they know they are being observed.
- Business Models
- Business Strategy
- Business Development
- Distribution Channels
- Marketing Strategy
- Platform Business Models
- Network Effects
Main Case Studies: