Account-Based Marketing
Ad-Ops
AARRR Funnel
Affinity Marketing
Ambush Marketing
Affiliate Marketing
Bullseye Framework
Brand Building
Brand Dilution
Brand Essence Wheel
Brand Equity
Brand Positioning
Business Storytelling
Content Marketing
Customer Lifetime Value
Customer Segmentation
Developer Marketing
Digital Marketing Channels
Field Marketing
Funnel Marketing
Go-To-Market Strategy
Greenwashing
Grassroots Marketing
Growth Marketing
Guerrilla Marketing
Hunger Marketing
Integrated Communication
Inbound Marketing
Integrated Marketing
Marketing Mix
Marketing Myopia
Marketing Personas
Meme Marketing
Microtargeting
Multi-Channel Marketing
Multi-Level Marketing
Net Promoter Score
Neuromarketing
Newsjacking
Niche Marketing
Push vs. Pull Marketing
Real-Time Marketing
Relationship Marketing
Reverse Marketing
Remarketing
Sensory Marketing
Services Marketing
Sustainable Marketing
Word-of-Mouth Marketing
360 Marketing
Key Highlights
- Account-Based Marketing (ABM): A strategy where marketing and sales create personalized buying experiences for high-value accounts in the B2B sector.
- Ad Ops (Digital Ad Operations): Systems and processes supporting the delivery and management of digital advertisements.
- AARRR Funnel: A simplified model coined by Dave McClure to understand metrics and channels at each stage of the customer journey.
- Affinity Marketing: Partnerships between businesses to sell more products and extend reach and credibility.
- Ambush Marketing: Covert and unexpected brand advertising at events without paying for the right to do so.
- Affiliate Marketing: Affiliates earn a commission for selling another person’s or company’s products.
- Brand Building: Activities to build a recognizable brand identity.
- Brand Dilution: Brand equity diminishes due to an unsuccessful brand extension.
- Brand Essence Wheel: A templated approach to understanding the brand’s essence, including attributes, benefits, values, personality, and more.
- Brand Equity: The premium customers are willing to pay for a brand due to perception.
- Brand Positioning: Creating a mental real estate in the minds of the target market.
- Business Storytelling: Framing the story of the organization to influence its brand and build long-term relationships.
- Content Marketing: Using content to attract and convert a targeted audience.
- Customer Lifetime Value (CLV): Represents the value of a customer to a company over time.
- Customer Segmentation: Dividing customers into sub-groups with similar characteristics.
- Developer Marketing: Tactics to grow awareness and adoption of software tools and platforms among developers.
- Digital Marketing Channels: Marketing channels for reaching potential customers via electronic means.
- Field Marketing: Face-to-face marketing activities performed in the field.
- Funnel Marketing: Marketing strategies aligned with the customer journey stages.
- Go-To-Market Strategy: Marketing strategy to launch new products and reach target customers.
- Greenwashing: Deceptive marketing with unsubstantiated claims about environmentally-friendly products or services.
- Grassroots Marketing: Creating targeted content for a specific niche or audience.
- Growth Marketing: Rapid experimentation to unlock growth quickly and effectively.
- Guerrilla Marketing: Unconventional and high-impact advertising tactics.
- Hunger Marketing: Manipulating consumer emotions by offering attractive prices with restricted supply.
- Integrated Communication (IMC): Coordinating and branding communication strategies across various channels.
- Inbound Marketing: Attracting customers through content and experiences that provide value.
- Integrated Marketing: Delivering consistent and relevant content across all marketing channels.
- Marketing Mix: A complete and effective marketing plan, traditionally including the four Ps: price, product, promotion, and place.
- Marketing Myopia: Focusing on selling goods at the expense of consumer needs.
- Marketing Personas: Overviews of key segments of the target audience.
- Meme Marketing: Using memes to promote a brand.
- Microtargeting: Utilizing consumer demographic data to identify the interests of specific groups.
- Multi-Channel Marketing: Executing a marketing strategy across multiple platforms to reach more consumers.
- Multi-Level Marketing (MLM): Selling products through person-to-person sales and recruiting distributors.
- Net Promoter Score (NPS): A measure of a product or service’s ability to attract word-of-mouth advertising.
- Neuromarketing: Using brain activity data to understand consumer responses.
- Newsjacking: Aligning a brand with a current event to generate media attention.
- Niche Marketing: Targeting a specific subset of potential customers within a niche.
- Push vs. Pull Marketing: Differentiating between promoting a product to consumers (push) and consumers seeking out a product (pull).
- Relationship Marketing: Forming long-term relationships with customers to increase loyalty and engagement.
- Reverse Marketing: Encouraging consumers to seek out a product or company on their own.
- Remarketing: Creating personalized ads for consumers who have visited a company’s website.
- Sensory Marketing: Designing marketing campaigns that appeal to the five human senses.
- Services Marketing: Promoting the intangible benefits delivered by a company.
- Sustainable Marketing (Green Marketing): Investing in social and environmental initiatives as part of a marketing strategy.
- Word-of-Mouth Marketing: Focused on offering a great experience to existing customers to incentivize them to share the brand with others.
- 360 Marketing: Utilizing all available mediums, channels, and touchpoints to maintain a consistent presence.
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