What Is 360 Marketing? 360 Marketing In A Nutshell

360 marketing is a marketing campaign that utilizes all available mediums, channels, and consumer touchpoints. 360 marketing requires the business to maintain a consistent presence across multiple online and offline channels. This ensures it does not miss potentially lucrative customer segments. By its very nature, 360 marketing describes any number of different marketing strategies. However, a broad and holistic marketing strategy should incorporate a website, SEO, PPC, email marketing, social media, public relations, in-store relations, and traditional forms of advertising such as television.

Definition of 360 Marketing360 Marketing is a comprehensive and integrated marketing strategy that aims to create a consistent and immersive brand experience for customers across multiple touchpoints and channels. It involves a holistic approach to marketing that considers the full customer journey, from initial awareness to post-purchase engagement. The term “360” signifies the idea of 360-degree coverage, encompassing various marketing channels, including digital, social, offline, and experiential, to ensure that a brand’s message and presence are coherent and compelling across all interactions.
Key ConceptsSeveral key concepts define 360 Marketing:
Omni-Channel Approach360 Marketing employs an omni-channel approach, which means that it integrates and aligns marketing efforts across all available channels, both online and offline. This ensures that customers experience a consistent brand message and seamless interactions, regardless of the channel they use.
Customer-CentricityA fundamental concept of 360 Marketing is putting the customer at the center of the strategy. This involves understanding customer needs, preferences, and behaviors at various touchpoints and tailoring marketing efforts to meet those needs effectively.
Data-Driven Decision-MakingData plays a crucial role in 360 Marketing. It involves collecting and analyzing data from multiple sources to gain insights into customer behavior and preferences. These insights inform marketing strategies, enabling businesses to create personalized and relevant experiences for their target audience.
Integrated Campaigns360 Marketing emphasizes the integration of marketing campaigns and messaging across channels. Integrated campaigns ensure that the brand’s messaging is cohesive and aligned, maximizing the impact of marketing efforts.
Characteristics360 Marketing is characterized by the following attributes:
Consistency and CohesionA key characteristic of 360 Marketing is consistency. It strives to maintain a cohesive brand identity and message across all touchpoints, reinforcing brand recognition and trust.
PersonalizationPersonalization is a core component of 360 Marketing. By leveraging data and insights, businesses can tailor their marketing efforts to individual customer preferences, delivering relevant content and offers that resonate with the target audience.
Customer Journey Mapping360 Marketing involves mapping the customer journey from awareness to conversion and beyond. This allows businesses to identify key touchpoints where they can engage with customers effectively and provide value at each stage of their journey.
Cross-Channel AnalyticsAnalytics tools and platforms are used to monitor and measure the performance of marketing efforts across various channels. This data-driven approach helps businesses assess the effectiveness of their strategies and make data-driven optimizations.
Examples of 360 Marketing360 Marketing strategies are evident in various industries and marketing campaigns:
E-commerceE-commerce businesses often employ 360 Marketing to create a seamless shopping experience. This includes personalized product recommendations, email marketing, retargeting ads, and consistent branding across websites and social media platforms.
RetailRetailers use 360 Marketing to engage customers across both physical and digital channels. This can involve in-store experiences, loyalty programs, social media marketing, email marketing, and personalized offers based on customer purchase history.
AutomotiveAutomotive companies implement 360 Marketing to guide customers through the entire car-buying journey. This may include online research, test drives, personalized email marketing, and post-purchase support to create a cohesive and satisfying customer experience.
Benefits and Considerations360 Marketing offers several benefits and considerations:
Enhanced Customer Experience360 Marketing enhances the overall customer experience by delivering consistent messaging and personalized interactions. This can lead to increased customer satisfaction, loyalty, and advocacy.
Improved Marketing ROIBy analyzing data and optimizing marketing efforts across channels, businesses can achieve a higher return on investment (ROI) for their marketing spend. Targeted and personalized campaigns are more likely to resonate with customers, resulting in improved conversion rates and revenue.
Complexity and Resource AllocationImplementing a 360 Marketing strategy can be complex and resource-intensive. Businesses must allocate the necessary resources, including personnel and technology, to manage data, analytics, and campaign execution effectively.
Data Privacy and ComplianceCollecting and using customer data for personalization requires businesses to adhere to data privacy regulations and ensure the security of customer information. Maintaining trust and compliance is critical to the success of 360 Marketing efforts.

Understanding 360 marketing

360 marketing is a marketing campaign that utilizes all available mediums, channels, and consumer touchpoints.

In essence, 360 marketing refers to any marketing plan that reaches consumers at every possible point of contact.

The implementation of such a plan means the business maintains a consistent presence across multiple online and offline channels.

This more holistic approach ensures the business does not underrepresent itself in certain areas.

Having said that, the business must do more than be present.

Each separate but integrated marketing strategy must paint a clear and cohesive picture of a brand.

What’s more, brand messaging should be consistent and appropriate to each touchpoint, platform, and device.

The eight elements of a 360 marketing plan

By definition, a 360 marketing plan can incorporate virtually any marketing effort. 

Nevertheless, here are some elements which we consider to be non-negotiable in both the online and offline arenas.


A website

Although a website is often the first time a consumer encounters a brand, many are slow, outdated, and unloved.

To convey trust and authority, websites should be well designed, load quickly, and be optimized for user experience.


SEO or search engine optimization stands for the practice of improving the understanding of your web pages for commercial search engines to enable them to connect you with your core audience, thus bring organic traffic back to your website. SEO can be done on-page or off-page.

Search engine optimization is a free and consistent source of traffic provided the business can produce quality content and respond to Google’s famous search algorithm updates.

SEO is used in conjunction with content marketing that entertains and informs the reader simultaneously with videos, pictures, and relevant data.


When implemented correctly, pay-per-click advertising is also an integral part of 360 marketing.

The business must be able to target the right mix of keywords and build landing pages with offers that convert.

Email marketing

Email marketing leverages a set of tactics to build a stronger brand, drive traffic to your products, and build a solid funnel for converting leads into loyal customers. While email marketing isn’t new, it’s still one of the most effective marketing strategies to build a valuable business.

One of the best ways to turn a prospect into a customer.

Email marketing is a more traditional form of online marketing, but it is also one of the most effective.

Businesses can segment their lists according to various criteria or where the consumer is in their purchasing journey.

Social media

With one of the broadest audiences and psychographics on earth, Facebook is still one of the most effective marketing platforms for brands to build both brand awareness and sales funnels. As part of a digital marketing strategy, leveraging social media can effectively build a solid company.

Many businesses fail to utilize social media marketing.

Some use their social media accounts to post content that does not align with their brand message, while others experience stage fright and post nothing at all.

Above anything else, the business should add value to the social media landscape and actively respond to follower messages.


Despite being superseded by online marketing, offline marketing is by no means dead and buried.

With that in mind, let’s take a look at some of the offline aspects of 360 marketing.

Public relations

PR has and always will be a vital cog in any marketing campaign.

Many choose to attract media interest in a product or service as means of fostering expectation or appreciation amongst consumers.

When the Getty Museum in Los Angeles had to close because of the pandemic, it encouraged social media followers to recreate their favorite artwork from home and share a picture of the result.

The public relations campaign was engaging for both the fans that participated and those who were entertained by the sometimes hilarious reproduction attempts.


Bricks-and-mortar store marketing is still a worthy component of 360 marketing.

Most associate store marketing with promotional displays and customer service, but other opportunities involve trade shows and community engagement at local events.

Traditional advertising

TV, radio, and print may not be as popular as they once were, but in some markets, this has reduced competition.

What’s more, marketing via these mediums is sometimes the only way to cut through the distraction of social media.

Case Studies


  • Website teasers for product launches
  • SEO for product keywords
  • PPC ads for product campaigns
  • Email marketing to notify subscribers
  • Social media campaigns for brand engagement
  • Public relations events for major announcements
  • In-store product displays
  • TV commercials during significant events


  • Website for product information
  • SEO for electric vehicle-related keywords
  • PPC ads for promotions
  • Email marketing for updates
  • Active social media presence
  • Media coverage for innovations
  • In-store test drives
  • TV commercials for broader reach


  • Well-designed website
  • SEO for product-related keywords
  • PPC ads for seasonal campaigns
  • Email marketing for promotions
  • Strong social media engagement
  • Public relations for corporate responsibility initiatives
  • In-store displays
  • Occasional TV advertisements


  • Website showcasing product lineup
  • SEO for sports apparel-related keywords
  • PPC campaigns for new releases
  • Email marketing for exclusive offers
  • Active social media engagement
  • Public relations events featuring athletes
  • In-store experiences
  • Occasional TV commercials


  • Website displaying fashion collections
  • SEO for fashion-related search terms
  • PPC ads for special promotions
  • Email marketing for product launches
  • Social media campaigns to engage with fashion enthusiasts
  • In-store visual merchandising
  • Occasional TV advertisements for major campaigns


  • User-friendly website for movie and theme park information
  • SEO for movie-related keywords
  • PPC ads for movie releases
  • Email marketing for loyalty programs
  • Active social media presence
  • Public relations events for premieres
  • In-park experiences
  • TV commercials for major releases

Pharmaceutical Companies:

  • Websites with drug information
  • SEO for medical terms
  • Email marketing to healthcare providers
  • Social media engagement for health awareness
  • Public relations for drug launches
  • In-clinic promotions
  • Occasional TV commercials for direct-to-consumer drug ads

American Express:

  • User-friendly website for card information
  • SEO for credit card keywords
  • PPC ads for card applications
  • Email marketing for exclusive offers
  • Social media campaigns for financial tips
  • Public relations events for corporate announcements
  • In-person banking consultations
  • TV commercials for card promotions

Key highlights of 360 marketing:

  • Comprehensive Marketing Strategy: 360 marketing encompasses a variety of marketing strategies and channels, both online and offline, to reach consumers at every possible point of contact.
  • Consistent Brand Presence: It ensures that a business maintains a consistent presence across multiple online and offline channels, avoiding underrepresentation in certain areas.
  • Cohesive Brand Image: Each integrated marketing strategy within a 360 marketing plan should convey a clear and cohesive picture of the brand. Brand messaging should be consistent and tailored to each touchpoint and platform.
  • Eight Essential Elements: A 360 marketing plan typically includes the following elements:
    • Website: An essential online touchpoint, websites should be well-designed, fast-loading, and optimized for user experience.
    • SEO (Search Engine Optimization): Improving web page visibility on search engines to bring organic traffic to the website through quality content and keyword optimization.
    • PPC (Pay-Per-Click): Effective PPC advertising involves targeting relevant keywords and creating high-converting landing pages.
    • Email Marketing: Utilizes tactics to build brand strength, drive traffic, and convert leads into loyal customers, with the ability to segment email lists based on various criteria.
    • Social Media: Leverages platforms like Facebook to build brand awareness and sales funnels, but requires consistent and value-driven content creation and interaction with followers.
    • Public Relations: Vital for fostering consumer interest and appreciation, PR can attract media attention and create engaging campaigns.
    • In-Store Marketing: Bricks-and-mortar store marketing includes promotional displays, customer service, trade shows, and local community engagement.
    • Traditional Advertising: While not as popular as online marketing, TV, radio, and print advertising can still be effective in certain markets, offering ways to cut through the distractions of social media.
  • Online and Offline Integration: 360 marketing seamlessly integrates both online and offline marketing efforts to create a comprehensive and effective strategy.
  • Adaptation and Consistency: It requires businesses to adapt their marketing efforts to each platform and device while maintaining consistent messaging.

What are the elements of a 360 degree marketing plan?

What is 360 degree marketing strategy with an example?

360 marketing is a holistic marketing strategy that should incorporate a website, SEO, PPC, email marketing, social media, public relations, in-store relations, and traditional forms of advertising such as television. Take the case of an advertising campaign comprising desktop, mobile, and various places and touchpoints in the customer’s journey, which create a multi-touch experience along the way.

Visual Marketing Glossary

Account-Based Marketing

Account-based marketing (ABM) is a strategy where the marketing and sales departments come together to create personalized buying experiences for high-value accounts. Account-based marketing is a business-to-business (B2B) approach in which marketing and sales teams work together to target high-value accounts and turn them into customers.


Ad Ops – also known as Digital Ad Operations – refers to systems and processes that support digital advertisements’ delivery and management. The concept describes any process that helps a marketing team manage, run, or optimize ad campaigns, making them an integrating part of the business operations.

AARRR Funnel

Venture capitalist, Dave McClure, coined the acronym AARRR which is a simplified model that enables to understand what metrics and channels to look at, at each stage for the users’ path toward becoming customers and referrers of a brand.

Affinity Marketing

Affinity marketing involves a partnership between two or more businesses to sell more products. Note that this is a mutually beneficial arrangement where one brand can extend its reach and enhance its credibility in association with the other.

Ambush Marketing

As the name suggests, ambush marketing raises awareness for brands at events in a covert and unexpected fashion. Ambush marketing takes many forms, one common element, the brand advertising their products or services has not paid for the right to do so. Thus, the business doing the ambushing attempts to capitalize on the efforts made by the business sponsoring the event.

Affiliate Marketing

Affiliate marketing describes the process whereby an affiliate earns a commission for selling the products of another person or company. Here, the affiliate is simply an individual who is motivated to promote a particular product through incentivization. The business whose product is being promoted will gain in terms of sales and marketing from affiliates.

Bullseye Framework

The bullseye framework is a simple method that enables you to prioritize the marketing channels that will make your company gain traction. The main logic of the bullseye framework is to find the marketing channels that work and prioritize them.

Brand Building

Brand building is the set of activities that help companies to build an identity that can be recognized by its audience. Thus, it works as a mechanism of identification through core values that signal trust and that help build long-term relationships between the brand and its key stakeholders.

Brand Dilution

According to inbound marketing platform HubSpot, brand dilution occurs “when a company’s brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops in an industry that they don’t have any market share in.” Brand dilution, therefore, occurs when a brand decreases in value after the company releases a product that does not align with its vision, mission, or skillset. 

Brand Essence Wheel

The brand essence wheel is a templated approach businesses can use to better understand their brand. The brand essence wheel has obvious implications for external brand strategy. However, it is equally important in simplifying brand strategy for employees without a strong marketing background. Although many variations of the brand essence wheel exist, a comprehensive wheel incorporates information from five categories: attributes, benefits, values, personality, brand essence.

Brand Equity

The brand equity is the premium that a customer is willing to pay for a product that has all the objective characteristics of existing alternatives, thus, making it different in terms of perception. The premium on seemingly equal products and quality is attributable to its brand equity.

Brand Positioning

Brand positioning is about creating a mental real estate in the mind of the target market. If successful, brand positioning allows a business to gain a competitive advantage. And it also works as a switching cost in favor of the brand. Consumers recognizing a brand might be less prone to switch to another brand.

Business Storytelling

Business storytelling is a critical part of developing a business model. Indeed, the way you frame the story of your organization will influence its brand in the long-term. That’s because your brand story is tied to your brand identity, and it enables people to identify with a company.

Content Marketing

Content marketing is one of the most powerful commercial activities which focuses on leveraging content production (text, audio, video, or other formats) to attract a targeted audience. Content marketing focuses on building a strong brand, but also to convert part of that targeted audience into potential customers.

Customer Lifetime Value

One of the first mentions of customer lifetime value was in the 1988 book Database Marketing: Strategy and Implementation written by Robert Shaw and Merlin Stone. Customer lifetime value (CLV) represents the value of a customer to a company over a period of time. It represents a critical business metric, especially for SaaS or recurring revenue-based businesses.

Customer Segmentation

Customer segmentation is a marketing method that divides the customers in sub-groups, that share similar characteristics. Thus, product, marketing and engineering teams can center the strategy from go-to-market to product development and communication around each sub-group. Customer segments can be broken down is several ways, such as demographics, geography, psychographics and more.

Developer Marketing

Developer marketing encompasses tactics designed to grow awareness and adopt software tools, solutions, and SaaS platforms. Developer marketing has become the standard among software companies with a platform component, where developers can build applications on top of the core software or open software. Therefore, engaging developer communities has become a key element of marketing for many digital businesses.

Digital Marketing Channels

A digital channel is a marketing channel, part of a distribution strategy, helping an organization to reach its potential customers via electronic means. There are several digital marketing channels, usually divided into organic and paid channels. Some organic channels are SEO, SMO, email marketing. And some paid channels comprise SEM, SMM, and display advertising.

Field Marketing

Field marketing is a general term that encompasses face-to-face marketing activities carried out in the field. These activities may include street promotions, conferences, sales, and various forms of experiential marketing. Field marketing, therefore, refers to any marketing activity that is performed in the field.

Funnel Marketing

interaction with a brand until they become a paid customer and beyond. Funnel marketing is modeled after the marketing funnel, a concept that tells the company how it should market to consumers based on their position in the funnel itself. The notion of a customer embarking on a journey when interacting with a brand was first proposed by Elias St. Elmo Lewis in 1898. Funnel marketing typically considers three stages of a non-linear marketing funnel. These are top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). Particular marketing strategies at each stage are adapted to the level of familiarity the consumer has with a brand.

Go-To-Market Strategy

A go-to-market strategy represents how companies market their new products to reach target customers in a scalable and repeatable way. It starts with how new products/services get developed to how these organizations target potential customers (via sales and marketing models) to enable their value proposition to be delivered to create a competitive advantage.


The term “greenwashing” was first coined by environmentalist Jay Westerveld in 1986 at a time when most consumers received their news from television, radio, and print media. Some companies took advantage of limited public access to information by portraying themselves as environmental stewards – even when their actions proved otherwise. Greenwashing is a deceptive marketing practice where a company makes unsubstantiated claims about an environmentally-friendly product or service.

Grassroots Marketing

Grassroots marketing involves a brand creating highly targeted content for a particular niche or audience. When an organization engages in grassroots marketing, it focuses on a small group of people with the hope that its marketing message is shared with a progressively larger audience.

Growth Marketing

Growth marketing is a process of rapid experimentation, which in a way has to be “scientific” by keeping in mind that it is used by startups to grow, quickly. Thus, the “scientific” here is not meant in the academic sense. Growth marketing is expected to unlock growth, quickly and with an often limited budget.

Guerrilla Marketing

Guerrilla marketing is an advertising strategy that seeks to utilize low-cost and sometimes unconventional tactics that are high impact. First coined by Jay Conrad Levinson in his 1984 book of the same title, guerrilla marketing works best on existing customers who are familiar with a brand or product and its particular characteristics.

Hunger Marketing

Hunger marketing is a marketing strategy focused on manipulating consumer emotions. By bringing products to market with an attractive price point and restricted supply, consumers have a stronger desire to make a purchase.

Integrated Communication

Integrated marketing communication (IMC) is an approach used by businesses to coordinate and brand their communication strategies. Integrated marketing communication takes separate marketing functions and combines them into one, interconnected approach with a core brand message that is consistent across various channels. These encompass owned, earned, and paid media. Integrated marketing communication has been used to great effect by companies such as Snapchat, Snickers, and Domino’s.

Inbound Marketing

Inbound marketing is a marketing strategy designed to attract customers to a brand with content and experiences that they derive value from. Inbound marketing utilizes blogs, events, SEO, and social media to create brand awareness and attract targeted consumers. By attracting or “drawing in” a targeted audience, inbound marketing differs from outbound marketing which actively pushes a brand onto consumers who may have no interest in what is being offered.

Integrated Marketing

Integrated marketing describes the process of delivering consistent and relevant content to a target audience across all marketing channels. It is a cohesive, unified, and immersive marketing strategy that is cost-effective and relies on brand identity and storytelling to amplify the brand to a wider and wider audience.

Marketing Mix

The marketing mix is a term to describe the multi-faceted approach to a complete and effective marketing plan. Traditionally, this plan included the four Ps of marketing: price, product, promotion, and place. But the exact makeup of a marketing mix has undergone various changes in response to new technologies and ways of thinking. Additions to the four Ps include physical evidence, people, process, and even politics.

Marketing Myopia

Marketing myopia is the nearsighted focus on selling goods and services at the expense of consumer needs. Marketing myopia was coined by Harvard Business School professor Theodore Levitt in 1960. Originally, Levitt described the concept in the context of organizations in high-growth industries that become complacent in their belief that such industries never fail.

Marketing Personas

Marketing personas give businesses a general overview of key segments of their target audience and how these segments interact with their brand. Marketing personas are based on the data of an ideal, fictional customer whose characteristics, needs, and motivations are representative of a broader market segment.

Meme Marketing

Meme marketing is any marketing strategy that uses memes to promote a brand. The term “meme” itself was popularized by author Richard Dawkins over 50 years later in his 1976 book The Selfish Gene. In the book, Dawkins described how ideas evolved and were shared across different cultures. The internet has enabled this exchange to occur at an exponential rate, with the first modern memes emerging in the late 1990s and early 2000s.


Microtargeting is a marketing strategy that utilizes consumer demographic data to identify the interests of a very specific group of individuals. Like most marketing strategies, the goal of microtargeting is to positively influence consumer behavior.

Multi-Channel Marketing

Multichannel marketing executes a marketing strategy across multiple platforms to reach as many consumers as possible. Here, a platform may refer to product packaging, word-of-mouth advertising, mobile apps, email, websites, or promotional events, and all the other channels that can help amplify the brand to reach as many consumers as possible.

Multi-Level Marketing

Multi-level marketing (MLM), otherwise known as network or referral marketing, is a strategy in which businesses sell their products through person-to-person sales. When consumers join MLM programs, they act as distributors. Distributors make money by selling the product directly to other consumers. They earn a small percentage of sales from those that they recruit to do the same – often referred to as their “downline”.

Net Promoter Score

The Net Promoter Score (NPS) is a measure of the ability of a product or service to attract word-of-mouth advertising. NPS is a crucial part of any marketing strategy since attracting and then retaining customers means they are more likely to recommend a business to others.


Neuromarketing information is collected by measuring brain activity related to specific brain functions using sophisticated and expensive technology such as MRI machines. Some businesses also choose to make inferences of neurological responses by analyzing biometric and heart-rate data. Neuromarketing is the domain of large companies with similarly large budgets or subsidies. These include Frito-Lay, Google, and The Weather Channel.


Newsjacking as a marketing strategy was popularised by David Meerman Scott in his book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Newsjacking describes the practice of aligning a brand with a current event to generate media attention and increase brand exposure.

Niche Marketing

A microniche is a subset of potential customers within a niche. In the era of dominating digital super-platforms, identifying a microniche can kick off the strategy of digital businesses to prevent competition against large platforms. As the microniche becomes a niche, then a market, scale becomes an option.

Push vs. Pull Marketing

We can define pull and push marketing from the perspective of the target audience or customers. In push marketing, as the name suggests, you’re promoting a product so that consumers can see it. In a pull strategy, consumers might look for your product or service drawn by its brand.

Real-Time Marketing

Real-time marketing is as exactly as it sounds. It involves in-the-moment marketing to customers across any channel based on how that customer is interacting with the brand.

Relationship Marketing

Relationship marketing involves businesses and their brands forming long-term relationships with customers. The focus of relationship marketing is to increase customer loyalty and engagement through high-quality products and services. It differs from short-term processes focused solely on customer acquisition and individual sales.

Reverse Marketing

Reverse marketing describes any marketing strategy that encourages consumers to seek out a product or company on their own. This approach differs from a traditional marketing strategy where marketers seek out the consumer.


Remarketing involves the creation of personalized and targeted ads for consumers who have already visited a company’s website. The process works in this way: as users visit a brand’s website, they are tagged with cookies that follow the users, and as they land on advertising platforms where retargeting is an option (like social media platforms) they get served ads based on their navigation.

Sensory Marketing

Sensory marketing describes any marketing campaign designed to appeal to the five human senses of touch, taste, smell, sight, and sound. Technologies such as artificial intelligence, virtual reality, and the Internet of Things (IoT) are enabling marketers to design fun, interactive, and immersive sensory marketing brand experiences. Long term, businesses must develop sensory marketing campaigns that are relevant and effective in eCommerce.

Services Marketing

Services marketing originated as a separate field of study during the 1980s. Researchers realized that the unique characteristics of services required different marketing strategies to those used in the promotion of physical goods. Services marketing is a specialized branch of marketing that promotes the intangible benefits delivered by a company to create customer value.

Sustainable Marketing

Sustainable marketing describes how a business will invest in social and environmental initiatives as part of its marketing strategy. Also known as green marketing, it is often used to counteract public criticism around wastage, misleading advertising, and poor quality or unsafe products.

Word-of-Mouth Marketing

Word-of-mouth marketing is a marketing strategy skewed toward offering a great experience to existing customers and incentivizing them to share it with other potential customers. That is one of the most effective forms of marketing as it enables a company to gain traction based on existing customers’ referrals. When repeat customers become a key enabler for the brand this is one of the best organic and sustainable growth marketing strategies.

360 Marketing

360 marketing is a marketing campaign that utilizes all available mediums, channels, and consumer touchpoints. 360 marketing requires the business to maintain a consistent presence across multiple online and offline channels. This ensures it does not miss potentially lucrative customer segments. By its very nature, 360 marketing describes any number of different marketing strategies. However, a broad and holistic marketing strategy should incorporate a website, SEO, PPC, email marketing, social media, public relations, in-store relations, and traditional forms of advertising such as television.

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