The AgileDS framework was developed by Agile Business Consortium with a primary focus on the building and delivery of digital services. Agile Digital Services (AgileDS) is a certification designed to assist project managers working in a digital services environment.
|Definition||Agile Digital Services is an approach to delivering digital products and services that prioritizes flexibility, collaboration, and continuous improvement. It is rooted in the principles of Agile methodology and is tailored to the digital landscape. Agile Digital Services emphasize iterative development, customer-centricity, and the ability to adapt rapidly to changing market conditions and user needs. This approach is widely used in software development, web services, mobile apps, and other digital product domains to enhance responsiveness, reduce development risks, and deliver value to customers more efficiently.|
|Key Elements||– Iterative Development: Agile Digital Services rely on iterative development cycles, with frequent releases and updates to continually improve the product or service. – Cross-Functional Teams: Cross-functional teams, including developers, designers, testers, and product owners, collaborate closely to deliver a holistic solution. – Customer-Centricity: Customer feedback and user needs drive the development process, ensuring that the product meets customer expectations. – Adaptability: Agile Digital Services are designed to adapt quickly to changing market dynamics, emerging technologies, and evolving user preferences. – Continuous Improvement: Teams focus on continuous improvement through retrospectives and feedback loops to enhance efficiency and effectiveness.|
|Characteristics||– Flexibility: Agile Digital Services prioritize adaptability, enabling teams to pivot and respond to new opportunities or challenges promptly. – Rapid Iterations: Short development cycles result in frequent releases, allowing for quick feedback and adjustments. – Transparency: Agile teams maintain transparency in their work, sharing progress, challenges, and plans openly. – Customer Involvement: Customers or end-users are actively engaged throughout the development process to ensure alignment with their needs. – Collaboration: Cross-functional collaboration fosters innovation and problem-solving.|
|Implications||– Enhanced Customer Satisfaction: Agile Digital Services align closely with customer needs, leading to higher customer satisfaction. – Reduced Risk: Frequent testing and adaptation reduce the risk of costly errors and misaligned product development. – Faster Time to Market: Agile processes enable quicker product releases and faster responses to market demands. – Innovation: Continuous improvement and collaboration foster innovation within development teams. – Resource Optimization: Teams can optimize resources by focusing on features or enhancements that deliver the most value.|
|Advantages||– Customer-Centric Development: Agile Digital Services ensure that development efforts are guided by customer feedback and preferences, resulting in products that meet user needs effectively. – Reduced Development Risk: Frequent iterations and testing reduce the risk of major errors or misalignment with user expectations. – Rapid Responsiveness: Agile teams can respond quickly to market changes, competitive pressures, or emerging technologies. – High-Quality Products: Iterative development and continuous improvement lead to higher-quality products or services. – Effective Collaboration: Cross-functional collaboration enhances problem-solving and drives innovation within the team.|
|Drawbacks||– Resource Intensive: Agile Digital Services can be resource-intensive, requiring close collaboration and frequent iterations. – Complexity: Managing multiple iterations and rapidly changing priorities can introduce complexity to project management. – Documentation Challenges: Agile processes may prioritize working software over comprehensive documentation, which can pose challenges in some contexts. – Resistance to Change: Teams or organizations accustomed to traditional development methods may face resistance when transitioning to Agile practices. – Uncertainty: Rapid changes and adaptation can introduce uncertainty into project timelines and outcomes.|
|Applications||– Software Development: Agile Digital Services are commonly used in software development to create and maintain web applications, mobile apps, and software products. – Web Services: Web service providers use Agile approaches to deliver and improve online services, including websites and e-commerce platforms. – Mobile App Development: Mobile app development teams often adopt Agile practices for quick app releases and updates. – Digital Marketing: Agile methodologies are applied to digital marketing campaigns to optimize content and advertising strategies based on real-time performance data. – E-commerce: Agile practices help e-commerce businesses stay responsive to customer demands and market trends.|
|Use Cases||– Agile Software Development: Software development teams employ Agile Digital Services to create, test, and release software applications with iterative development cycles. – Website Development: Web developers use Agile methods to build and maintain websites, continuously improving user experiences. – Mobile App Optimization: Agile is applied to mobile app development, allowing teams to adapt to changing user preferences and device capabilities. – Digital Marketing Campaigns: Digital marketers use Agile principles to adjust campaigns based on performance data, ensuring optimal results. – E-commerce Enhancement: Agile practices are used to enhance online shopping experiences, improve site functionality, and respond to customer feedback quickly.|
Understanding Agile Digital Services
AgileDS is based on the GDS lifecycle of the Government Digital Service, an internal department of the UK government responsible for supporting the implementation of digital strategy. Like other Agile frameworks, AgileDS is driven by data with a focus on the user to meet business outcomes.
AgileDS certification is useful for any role that requires a sound working knowledge of AgileDS principles.
This may encompass a variety of roles or scenarios within an organization, including:
- Senior stakeholders – responsible for implementing digital transformation strategies or adapting the organization’s services for a digital world.
- Change management professionals – responsible for motivating digital change teams in the context of project, program, and portfolio (PPM) management.
- Events staff – who create, deliver, and manage digital events.
- Aspiring or practicing digital project managers.
AgileDS is underpinned by 10 generic principles that govern all agile processes. Each principle applies to the nuances of digital service delivery, but the first, sixth and eighth principles are particularly pertinent.
- Start with needs. A clear understanding of the needs of digital users is a vital component of discovering the right solution.
- Do less. Code must be reused where possible and should never exceed requirements. Other information and resources should also be reused to minimize waste.
- Design with data. Use data that can be verified and not data based on assumptions.
- Do the hard work to make it simple. By simplifying the difficult initial work, there is a higher likelihood that excellent outcomes will manifest.
- Iterate. Then iterate again. Value comes from continuous improvement.
- This is for everyone. Digital services need to be accessible to different groups of people. An elderly individual that is vision-impaired will be less suited to visually stunning websites. A gaming app suitable for children will need to use simpler language and a slower pace during content delivery.
- Understand the context. Digital services should be built around people, not systems and tools. Instead of delivering a digital product that requires a fast internet connection, a business should first consider whether its target audience has access to such a connection.
- Build digital services, not websites. While the end-user undoubtedly visits websites, they do so to access valuable information. Development teams need to make valuable information accessible by removing barriers or distracting elements.
- Be consistent, not uniform. Consistency means using the same language and design wherever possible across a suite of digital services. This increases brand recognition and loyalty.
- Make things open. Digital service development should be shared with as many key stakeholders as possible. With more eyes on a service, there is a better chance that faults or errors are pointed out and better alternatives are devised.
- Agile Digital Services certification was designed to guide and incorporate Agile principles into digital services delivery.
- Agile Digital Services guidelines are based on the GDS lifecycle created by the UK Government. The guidelines are relevant to a broad range of roles within an organization.
- AgileDS is underpinned by ten agile principles. Understanding and then addressing the needs of digital users is fundamental. Needs are addressed when businesses avoid the temptation to deliver digital services that are based on systems, tools, or websites.
- Introduction to AgileDS: AgileDS is a framework developed by Agile Business Consortium, focused on building and delivering digital services. It offers certification for project managers in digital services environments.
- Basis and Focus: AgileDS is based on the GDS (Government Digital Service) lifecycle, which is used by the UK government to implement digital strategy. It emphasizes data-driven and user-centric approaches to achieve business outcomes.
- Relevance of AgileDS Certification: AgileDS certification is valuable for various roles within organizations:
- Senior stakeholders involved in digital transformation strategies.
- Change management professionals for motivating digital change teams.
- Event staff managing digital events.
- Aspiring or practicing digital project managers.
- AgileDS Principles: The framework is guided by 10 principles, with particular emphasis on the first, sixth, and eighth principles:
- Start with needs: Understand user needs for the right solution.
- Do less: Minimize waste by reusing code, resources, and information.
- Design with data: Base decisions on verified data, not assumptions.
- Iterate: Continuously improve to deliver value.
- Build digital services, not websites: Focus on accessibility and valuable information.
- This is for everyone: Make digital services accessible to diverse user groups.
- Understand the context: Prioritize user context over systems or tools.
- Do the hard work to make it simple: Simplify initial work for better outcomes.
- Be consistent, not uniform: Maintain consistency in language and design for brand recognition.
- Make things open: Share development with stakeholders for better solutions.
- Key Takeaways:
- Agile Digital Services certification incorporates Agile principles into digital service delivery.
- The framework is based on the GDS lifecycle and is applicable to a wide range of organizational roles.
- AgileDS principles emphasize user needs, iterative improvement, accessibility, simplicity, consistency, and openness. It’s a user-centric, data-driven approach for effective digital service delivery.
Connected Agile & Lean Frameworks
- Business Models
- Business Strategy
- Business Development
- Distribution Channels
- Marketing Strategy
- Platform Business Models
- Network Effects
Main Case Studies: