Jimmy Choo is owned by Capri Holdings, which acquired it for $1.35 billion in 2017. Jimmy Choo is part of the group that owns Versace and Michael Kors. Jimmy Choo generated $613 million in revenue in 2022. Capri Holdings is primarily owned by John D. Idol, chairman and CEO of Capri Holdings (formerly Michael Kors Holdings) and CEO of Michael Kors. Top institutional investors comprise FMR (Fidelity) with 14.95% ownership, The Vanguard Group (9.47%), BlackRock with 8.9% ownership, BlackRock with 8.9% ownership, and Senvest Management with 5.1% of ownership.
| Aspect | Description | Analysis | Examples |
|---|---|---|---|
| Products and Services | Jimmy Choo specializes in designing and crafting luxury footwear, including shoes, boots, and sandals for both women and men. The brand also offers a range of handbags, small leather goods, and accessories such as sunglasses and fragrances. Jimmy Choo’s products are renowned for their high-quality materials and craftsmanship. | Jimmy Choo’s primary offerings revolve around luxury footwear and accessories, catering to fashion-conscious consumers seeking high-quality and stylish products. The brand’s reputation for craftsmanship and premium materials contributes to its allure. By offering a diverse range of products, Jimmy Choo targets a luxury market looking for complete fashion solutions. | Luxury footwear, including shoes, boots, and sandals for women and men, handbags, small leather goods, and accessories (sunglasses, fragrances), focus on high-quality materials and craftsmanship, targeting fashion-conscious consumers seeking premium and stylish products. |
| Revenue Streams | Jimmy Choo generates revenue primarily from the sale of its luxury footwear and accessories. The brand’s pricing strategy positions its products in the high-end luxury segment, attracting consumers willing to invest in quality and style. Limited-edition and collaboration collections may command premium prices. | The main source of revenue for Jimmy Choo is the sale of luxury footwear and accessories. The brand’s pricing strategy targets affluent consumers who appreciate premium quality and fashion-forward designs. Limited-edition releases and collaborations create exclusivity and can command higher prices. Jimmy Choo’s revenue is driven by its luxury positioning. | Revenue from the sale of luxury footwear and accessories, pricing strategy targeting affluent consumers valuing quality and style, potential for premium pricing with limited-edition and collaboration collections, revenue driven by the brand’s luxury positioning. |
| Customer Segments | Jimmy Choo’s customer base primarily includes high-net-worth individuals, celebrities, and fashion enthusiasts who seek luxury fashion products. The brand caters to consumers who prioritize quality, craftsmanship, and exclusivity in their fashion choices. | Customer segments for Jimmy Choo encompass high-net-worth individuals, celebrities, and fashion enthusiasts who have a penchant for luxury fashion. The brand’s products are designed to appeal to consumers who value quality, craftsmanship, and exclusivity in their fashion selections. Jimmy Choo targets a discerning and luxury-focused clientele. | High-net-worth individuals, celebrities, and fashion enthusiasts seeking luxury fashion products, customers valuing quality, craftsmanship, and exclusivity in fashion choices, targeting a discerning and luxury-focused clientele. |
| Distribution Channels | Jimmy Choo distributes its products through a network of upscale retail boutiques, department stores, and luxury fashion e-commerce platforms. The brand’s physical boutiques offer a unique shopping experience, while e-commerce platforms extend its reach to a global audience. Limited-edition and special collections may be available through exclusive events or pop-up shops. | Distribution channels for Jimmy Choo encompass upscale retail boutiques and department stores, providing an in-store shopping experience that aligns with the brand’s luxury positioning. E-commerce platforms extend the brand’s reach to a global customer base. Limited-edition and special collections may be introduced through exclusive events or pop-up shops, creating buzz and exclusivity. Jimmy Choo employs a multi-channel approach for accessibility and brand presence. | Upscale retail boutiques and department stores offering an in-store luxury shopping experience, e-commerce platforms extending the global reach, introduction of limited-edition and special collections through exclusive events or pop-up shops, multi-channel approach ensuring accessibility and brand presence. |
| Key Partnerships | Jimmy Choo collaborates with various partners to enhance its brand and product offerings. These partnerships may involve renowned designers for special collections, celebrities for endorsements and collaborations, and suppliers for high-quality materials. The brand also works with upscale retailers and department stores to distribute its products. | Collaborations with renowned designers and celebrities contribute to special collections and endorsements, enhancing Jimmy Choo’s brand appeal. Partnerships with suppliers ensure access to premium materials and craftsmanship. Working with upscale retailers and department stores extends the brand’s presence in the luxury fashion market. Jimmy Choo’s partnerships strengthen its fashion authority. | Collaborations with renowned designers and celebrities for special collections and endorsements, partnerships with suppliers ensuring access to premium materials and craftsmanship, collaborations with upscale retailers and department stores extending brand presence in the luxury fashion market, partnerships reinforcing Jimmy Choo’s fashion authority. |
| Key Resources | Jimmy Choo’s key resources include its design and creative team responsible for creating stylish and on-trend products. The brand’s access to high-quality materials, craftsmanship, and manufacturing capabilities is vital. Its well-established brand and reputation as a luxury fashion icon are valuable assets. Physical boutiques and e-commerce platforms serve as essential sales channels. | Key resources for Jimmy Choo encompass its design and creative team, driving the creation of stylish and fashionable products. Access to high-quality materials, craftsmanship, and manufacturing capabilities are vital for product excellence. A well-established brand and reputation as a luxury fashion icon provide a competitive edge. Physical boutiques and e-commerce platforms are essential for sales and brand presence. Jimmy Choo’s resources support its luxury fashion authority. | Design and creative team for stylish product creation, access to high-quality materials and craftsmanship, well-established brand and reputation as a luxury fashion icon, physical boutiques and e-commerce platforms for sales and brand presence, resources reinforcing luxury fashion authority. |
| Cost Structure | Jimmy Choo incurs costs related to product design and development, including creative team salaries and design expenses. Material sourcing and craftsmanship expenses are essential for quality products. Operating and leasing costs for boutiques contribute to the brand’s physical presence. Marketing and advertising expenses promote its products and brand image. Celebrity endorsements and collaborations may entail additional costs. | Costs associated with Jimmy Choo’s operations include product design and development costs, encompassing creative team salaries and design expenses. Material sourcing and craftsmanship expenses are crucial for producing high-quality products. Operating and leasing expenses for boutiques support the brand’s physical presence. Marketing and advertising expenditures promote products and brand image. Costs related to celebrity endorsements and collaborations may add to the expense structure. Jimmy Choo manages its costs while upholding luxury standards. | Costs related to product design and development (creative team salaries, design expenses), material sourcing and craftsmanship expenses for quality products, operating and leasing costs for boutiques supporting physical presence, marketing and advertising expenses for product and brand promotion, potential costs associated with celebrity endorsements and collaborations, cost management maintaining luxury standards. |
| Competitive Advantage | Jimmy Choo’s competitive advantage is rooted in its reputation as a luxury fashion brand renowned for its stylish footwear and accessories. The brand’s commitment to craftsmanship and high-quality materials ensures product excellence. Collaborations with renowned designers and celebrities enhance its exclusivity and appeal. A network of upscale boutiques and a strong online presence extends its reach to a global luxury market. Jimmy Choo’s brand and fashion authority solidify its position in the competitive luxury fashion landscape. | Jimmy Choo’s competitive edge is founded on its luxury fashion reputation, known for stylish footwear and accessories. Dedication to craftsmanship and premium materials ensures product excellence. Collaborations with renowned designers and celebrities add exclusivity and appeal. A global network of upscale boutiques and a strong online presence extend its reach in the luxury market. Jimmy Choo’s brand and fashion authority cement its place in the competitive luxury fashion landscape. | Reputation as a luxury fashion brand known for stylish footwear and accessories, commitment to craftsmanship and high-quality materials ensuring product excellence, collaborations with renowned designers and celebrities enhancing exclusivity and appeal, a network of upscale boutiques and a strong online presence extending reach in the luxury market, brand and fashion authority solidifying Jimmy Choo’s position in the competitive luxury fashion landscape. |
Acquisition and Ownership:
- Jimmy Choo, a luxury footwear and accessories brand, is owned by Capri Holdings, a global fashion luxury group.
- Capri Holdings acquired Jimmy Choo for $1.35 billion in 2017, integrating it into its portfolio of luxury brands.
- Capri Holdings is the parent company that also owns other prestigious fashion brands, including Versace and Michael Kors.
Revenue and Financial Performance:
- In 2022, Jimmy Choo recorded impressive revenue of $613 million, highlighting its strong market position and popularity among luxury consumers.
- The brand’s ability to generate substantial revenue under the ownership of Capri Holdings demonstrates the success of the acquisition and its strategic alignment within the group.
Capri Holdings Ownership Structure:
- John D. Idol serves as the chairman and CEO of Capri Holdings, playing a pivotal role in overseeing the company’s overall operations and strategic direction.
- It is worth noting that Capri Holdings was formerly known as Michael Kors Holdings before rebranding, showcasing the company’s expansion beyond the Michael Kors brand.
Top Institutional Investors:
- Capri Holdings is backed by significant institutional investors who hold notable ownership stakes in the company.
- FMR (Fidelity) is the top institutional investor with a substantial ownership share of 14.95%, signifying strong confidence in Capri Holdings’ potential and performance.
- The Vanguard Group holds the second-largest ownership stake at 9.47%, indicating continued interest and investment in the fashion luxury group.
- Notably, BlackRock holds two separate ownership stakes of 8.9%, reflecting the prominent asset manager’s significant involvement and support for Capri Holdings.
- Additionally, Senvest Management holds a noteworthy ownership share of 5.1%, further diversifying the shareholder base and potentially contributing to the company’s stability and growth.
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