kering-brands

Kering Brands

Kering is a luxury goods multinational based in France and founded by François Pinault in 1963.

The company, which initially specialized in timber trading, grew via acquisitions and was listed on the Paris Stock Exchange in 1988.

Two years later, Kering merged with a French conglomerate with interests in furniture, department stores, and bookstores. 

The shift toward luxury brands started in 1999 after Kering, then known as Pinault-Printemps-Redoute, purchased 42% of Gucci and 100% of Yves Saint Laurent for $3 billion.

To see what else Kering now owns, please read on!

Bottega Veneta

Bottega Veneta is an Italian fashion house in Milan, Italy, with a focus on shoes, accessories, fragrances, jewelry, and handbags for men and women.

The company was founded in 1966 and was an instant success thanks to a leather weaving technique known as intrecciato.

Unlike some competitors, Bottega Veneta does not show visible logos on its products and instead relies on its weaving technique to give the brand a premium feel.

Most products are hand-made, which further enhances the luxury of the brand and shows Bottega Veneta’s commitment to fine craftsmanship.

Pomellato

Pomellato is an Italian jewelry company that was founded in 1967 by Pino Rabolini.

Acquired by Kering in 2013, Pomellato introduced the idea that jewelry could be worn at any time of day and was not just a status symbol.

Pomellato is also renowned for its colorful gemstones and innovative stone cutting and setting processes.

The company employs a team of 100 goldsmiths and artisans who work at Casa Pomellato to craft every piece by hand.

Alexander McQueen

Alexander McQueen is an English fashion house that was founded by Lee Alexander McQueen in 1992.

The house is famous for its critically acclaimed collections that are born from an unbridled and uncompromising expression of creativity.

Fashion pieces celebrate nature, the British countryside, craftsmanship, and a sense of community and there is often a juxtaposition between masculine and feminine elements. 

Alexander McQueen was acquired by Kering in 2001.

Girard-Perregaux

Girard-Perregaux is a Swiss watch manufacturer with considerable pedigree.

The company, which was founded in 1791 by Jean-François Bautte and Constant Girard, was the first to handle the entire manufacturing process from watch engineering to final assembly and polishing.

Girard-Perregaux is also an expert in watch movements with over 80 related patents filed.

It released a watch with the first high-frequency mechanical movement in 1965 and another that was the first to be equipped with a quartz moment in 1970.

Boucheron

Boucheron is a luxury jewelry and watchmaker based in Paris, France, and founded in 1858 by Frédéric Prudent Boucheron.

Like Girard-Perregaux, Boucheron can claim several innovative firsts in its industry.

The company’s Jodhpur necklace was the first to offer the same marble featured in the Taj Mahal, while the 1947 Reflet watch marked the first instance of a jeweler patenting an interchangeable watch bracelet system.

Boucheron is a recent Kering addition, having only been acquired in 2018.

Key takeaways:

  • Kering is a luxury goods multinational based in France and founded by François Pinault in 1963. The company was founded as a timber trader and did not move into luxury goods until 1999.
  • Many Kering brands were former European companies with an extensive history of fine craftsmanship. These include Italian fashion house Bottega Veneta and jewelry company Pomellato, which is known for its colorful gems and stone setting techniques.
  • Other Kering brands include Alexander McQueen, Boucheron, and Girard Perregaux. The latter was founded in 1791 and holds several watch-related patents.

Read Also: Kering Business Model.

Read Next: ASOSSHEINZaraFast FashionReal-Time Retail.

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