Ferrari’s top individual shareholders include Exor (the Holding company of the Agnelli Family, also the owner of FIAT Chrysler) with 24% of its shares, Piero Ferrari (son of Enzo Ferrari, the founder of the company), and other institutional investors like BlackRock and T. Rowe Price Associates. Ferrari runs a car luxury business model famous for its iconic models, which in 2019 made over €3.7 billion in revenues ($4.3 billion) in sales.
Ferrari’s value propositions
Ferrari cars have four core value propositions: sportiness, performance, elegance, comfort & versatility, and anything between that. Perhaps cars like F8, Stradale and Superfast are a combination of performance and sportiness. Roma is instead all about elegance, while the GTC4 Lusso is about elegance and comfort.
Ferrari’s personalization offers
As a car luxury company, Ferrari offers highly customizable interiors and exteriors.
Ferrari’s personalization offers move from “Carrozzeria Scaglietti” to the top-line of customization level, the One-off.
- Ferrari offers a wide catalog of personalizations in the Special Equipment program, from luggage sets to special paints and much more.
- With Tailor-Made personalizations, Ferrari offers a designer that will assist the customer in applying specific customization levels to the car.
- The maximum level of personalization is achieved through the One-Off, with limited edition cars that count a few models globally.
Other Luxury Business Models: