who-owns-volkswagen

Who Owns Volkswagen?

The major shareholder of Volkswagen is Porsche Automobil Holding SE, a company investing in various automakers. This is the holding of the Porsche family, the primary shareholder of Volkswagen, with a 31.4% ownership stake in the company and a 53.3% voting power. Volkswagen is an automaker empire with brands that comprise Audi, Skoda, Seat, Lamborghini, Bugatti, Porsche, Bentley, and Ducati.

AspectDescriptionAnalysisExamples
Products and ServicesVolkswagen Group offers a diverse portfolio of automotive products and services. It manufactures and markets passenger cars under various brand names, including Volkswagen, Audi, Porsche, SEAT, and Škoda. The company also produces commercial vehicles such as trucks and buses through brands like MAN and Scania. Additionally, Volkswagen provides financial services, including vehicle financing, leasing, and insurance.Volkswagen Group’s core offerings revolve around the manufacturing and marketing of passenger cars and commercial vehicles under multiple brand names. The diverse brand portfolio allows the company to cater to various market segments and consumer preferences. Financial services complement vehicle sales, offering customers convenient financing options.Passenger cars under brand names like Volkswagen, Audi, Porsche, SEAT, and Škoda, commercial vehicles including trucks and buses through brands like MAN and Scania, financial services such as vehicle financing, leasing, and insurance, diverse brand portfolio catering to various market segments and preferences, complementing vehicle sales with financial services.
Revenue StreamsVolkswagen Group generates revenue primarily from vehicle sales, including passenger cars and commercial vehicles. Additional revenue comes from financial services, such as financing and leasing agreements. The company also earns income through spare parts sales and aftermarket services.The main source of revenue for Volkswagen Group is vehicle sales, encompassing passenger cars and commercial vehicles. Financial services, including financing and leasing agreements, contribute to revenue generation. Spare parts sales and aftermarket services also provide income streams. Volkswagen’s diverse revenue sources contribute to its financial stability.Revenue from vehicle sales (passenger cars and commercial vehicles), income from financial services (financing and leasing agreements), revenue from spare parts sales and aftermarket services, diverse revenue sources ensuring financial stability.
Customer SegmentsVolkswagen Group’s customer base includes individual consumers, fleet customers, and businesses seeking passenger cars and commercial vehicles. The company’s vehicles cater to a broad spectrum of market segments, from economy models to luxury and performance vehicles. Financial services target customers looking for convenient financing solutions.Customer segments for Volkswagen Group encompass individual consumers, fleet customers, and businesses in search of passenger cars and commercial vehicles. The company’s diverse brand portfolio allows it to address various market segments, offering everything from budget-friendly models to high-end luxury and performance vehicles. Financial services target customers seeking flexible financing solutions. Volkswagen serves a wide range of customers worldwide.Individual consumers, fleet customers, and businesses seeking passenger cars and commercial vehicles, diverse brand portfolio catering to various market segments and preferences, offering economy models to luxury and performance vehicles, financial services meeting the needs of customers seeking flexible financing solutions, serving a wide range of customers globally.
Distribution ChannelsVolkswagen Group distributes its vehicles through a global network of dealerships and authorized sales outlets. The company also sells vehicles through digital channels, allowing customers to configure and purchase cars online. Commercial vehicles are distributed through specialized channels catering to business and fleet customers.Distribution channels for Volkswagen Group encompass a vast global network of dealerships and authorized sales outlets, providing a physical presence for customers to explore and purchase vehicles. The company also offers digital channels for online vehicle configuration and purchases, catering to tech-savvy customers. Specialized distribution channels are used for commercial vehicles, targeting business and fleet customers with tailored solutions. Volkswagen employs a multi-channel approach to maximize accessibility.Vast global network of dealerships and authorized sales outlets offering a physical presence for vehicle exploration and purchase, digital channels for online configuration and purchases, catering to tech-savvy customers, specialized distribution channels for commercial vehicles, targeting business and fleet customers with tailored solutions, multi-channel approach ensuring maximum accessibility.
Key PartnershipsVolkswagen Group collaborates with various partners to enhance its product offerings and expand its reach. Partnerships with technology companies, such as Microsoft, enable the development of connected car services. Collaborations with suppliers ensure a steady supply of components and materials. Additionally, the company collaborates with dealerships and franchisees to distribute and service its vehicles.Collaborations with technology companies like Microsoft contribute to the development of connected car services, enhancing the driving experience for customers. Partnerships with suppliers ensure a consistent supply of essential components and materials for vehicle production. Collaborations with dealerships and franchisees strengthen the distribution and servicing of Volkswagen’s vehicles, supporting customer satisfaction and brand loyalty. Partnerships are crucial for product development, supply chain management, and customer service.Collaborations with technology companies (e.g., Microsoft) for connected car services, enhancing the driving experience, partnerships with suppliers ensuring a consistent supply of components and materials, collaborations with dealerships and franchisees for vehicle distribution and servicing, strengthening customer satisfaction and brand loyalty, partnerships supporting product development, supply chain management, and customer service.
Key ResourcesVolkswagen Group’s key resources include its research and development capabilities for designing and engineering vehicles. Access to manufacturing facilities and a global supply chain is vital for production. The diverse brand portfolio and intellectual property, including patents and designs, are valuable assets. A global network of dealerships and service centers supports customer engagement and after-sales services.Key resources for Volkswagen Group encompass its research and development capabilities, driving vehicle design and engineering. Access to manufacturing facilities and a global supply chain is essential for vehicle production and distribution. The diverse brand portfolio and intellectual property, including patents and designs, serve as valuable assets. A global network of dealerships and service centers facilitates customer engagement and after-sales services, enhancing customer satisfaction. Volkswagen’s resources support its global operations.Research and development capabilities for vehicle design and engineering, access to manufacturing facilities and a global supply chain for production and distribution, diverse brand portfolio and intellectual property (patents, designs) as valuable assets, global network of dealerships and service centers facilitating customer engagement and after-sales services, resources supporting global operations.
Cost StructureVolkswagen Group incurs costs related to vehicle manufacturing, including labor, materials, and production facilities. Research and development expenses support innovation and new product development. Marketing and advertising costs promote its brand and products. Distribution and logistics expenses cover the delivery of vehicles to dealerships. Administrative and operational costs support day-to-day business operations.Costs associated with Volkswagen Group’s operations include vehicle manufacturing costs, comprising labor, materials, and production facilities. Research and development expenses are invested in innovation and the development of new products. Marketing and advertising costs are crucial for brand promotion. Distribution and logistics expenses ensure the delivery of vehicles to dealerships and customers. Administrative and operational costs support the company’s daily business operations. Volkswagen manages costs while striving for innovation and brand excellence.Costs related to vehicle manufacturing (labor, materials, production facilities), research and development expenditures for innovation and new product development, marketing and advertising costs promoting the brand and products, distribution and logistics expenses ensuring vehicle delivery, administrative and operational costs supporting daily business operations, cost management focusing on innovation and brand excellence.
Competitive AdvantageVolkswagen Group’s competitive advantage is grounded in its extensive brand portfolio, catering to a wide range of consumer preferences and market segments. The company’s global reach and manufacturing capabilities allow it to serve diverse markets effectively. Collaborations with technology partners enhance its offerings, and a robust supply chain ensures consistent production. Volkswagen’s commitment to research and development fosters innovation and keeps it competitive in the evolving automotive industry.Volkswagen Group’s competitive edge is derived from its diverse brand portfolio, providing solutions for various consumer preferences and market segments. The company’s global presence and manufacturing capabilities enable efficient market coverage. Collaborations with technology partners enhance its product offerings and technological capabilities. A well-established supply chain ensures reliable production. Volkswagen’s commitment to research and development positions it as an innovative leader in the automotive industry, driving its competitive strength.Diverse brand portfolio addressing various consumer preferences and market segments, global presence and manufacturing capabilities ensuring efficient market coverage, collaborations with technology partners enhancing product offerings and technological capabilities, well-established supply chain ensuring reliable production, commitment to research and development driving innovation and competitive strength in the automotive industry.

Volkswagen Ownership Structure

shares-outstanding-Volkswagen
Volkswagen, as of 2021, had 206,205,445 Preferred Shares Outstanding and 295,089,818 Ordinary Shares.
Volkswagen-shareholders
Volkswagen is a key shareholder, with Porshe Automobil Holding SE in charge with 31.4% ownership, followed by Foreign Institutional Investors with 27%, Quatar Holding LLC with 10.5%, and the State of Lower Saxony with 11.8%.
voting-rights-distribution
Distribution of voting power, Porshe Automobil Holding SE.
volkswagen-brands
The family of brands is part of the Volkswagen family (Source: Volkswagen).
volkswagen-sold-vehicles-breakdown
The cars sold by Volkswagen in 2019 and 2018 (from left to right) – (Source: Volkswagen).
volkswagen-sales-breakdown
Revenue breakdown of Volkswagen’s business segments (Source: Volkswagen).

Porsche Automobil Holding SE: The Primary Shareholder

Porsche Automobil Holding SE, a company investing in various automakers, holds a significant stake in Volkswagen, making it the primary shareholder with a 31.4% ownership and a commanding 53.3% voting power.

Volkswagen’s Impressive Brand Portfolio

Volkswagen boasts an impressive brand portfolio, encompassing some of the most renowned names in the automotive industry, such as Audi, Skoda, Seat, Lamborghini, Bugatti, Porsche, Bentley, and Ducati.

Ownership Structure of Volkswagen

As of 2021, Volkswagen had 206,205,445 Preferred Shares Outstanding and 295,089,818 Ordinary Shares. The ownership structure includes Porsche Automobil Holding SE with 31.4% ownership, Foreign Institutional Investors with 27%, Quatar Holding LLC with 10.5%, and the State of Lower Saxony with 11.8%.

Porsche Automobil Holding SE: Controlling Voting Power

In addition to its substantial ownership stake, Porsche Automobil Holding SE also holds a majority voting power, enabling significant influence in Volkswagen’s strategic decisions.

Business Model Breakdown of Volkswagen’s Business Segments

Volkswagen’s business operations are organized into multiple segments. Understanding the revenue distribution across these segments provides insights into the company’s key revenue drivers and areas of strength.

Key Takeaways: Volkswagen’s Dominance in the Auto Industry

  • Family-Held Empire: Volkswagen’s strong ties to the Porsche family through Porsche Automobil Holding SE highlight its roots as a family-held automotive empire.
  • Diverse Brand Portfolio: With a diverse range of iconic brands under its umbrella, Volkswagen has a strong presence in various market segments, catering to different customer preferences.
  • Strategic Shareholders: The involvement of strategic shareholders, including institutional investors and sovereign entities like Quatar Holding LLC, adds stability and support to Volkswagen’s long-term growth plans.
  • Influential Voting Power: The commanding voting power of Porsche Automobil Holding SE allows the family to play a pivotal role in shaping Volkswagen’s corporate strategy.
  • Robust Business Segments: Volkswagen’s revenue breakdown across business segments showcases the company’s ability to maintain a diversified revenue stream, making it adaptable to market dynamics.

Read Also: Who Owns Bugatti, Who Owns Tesla, Tesla Business ModelTesla SWOT AnalysisTransitional Business ModelsTesla Mission, And Vision.

Related To the Volkswagen Group

Volkswagen Group Sales

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Volkswagen Group is a major car maker which owns brands like Volkswagen, SKODA, SEAT, Audi, Bentley, Porsche, and more. Volkswagen Group sold over 8.5 million cars in 2021, compared to over 9.1 million in 2020 and over 10.9 million vehicles in 2019.

Volkswagen Group Production

volkswagen-production
Volkswagen Group is a major car maker which owns brands like Volkswagen, SKODA, SEAT, Audi, Bentley, Porsche, and more. Volkswagen Group produced over 8.2 million cars in 2021, compared to 8.9 million cars in 2020 and over 10.8 million produced vehicles in 2019.

Volkswagen Group Deliveries

volkswagen-deliveries
Volkswagen Group is a major car maker that owns brands like Volkswagen, SKODA, SEAT, Audi, Bentley, Porsche, and more. Volkswagen Group delivered over 8.8 million cars in 2021, compared to 9.3 million in 2020 and over 10.9 million deliveries in 2019.

Volkswagen Group Revenue

volkswagen-group-revenue
The Volkswagen Group, comprises brands like SKODA, SEAT, Audi, Bentley, Porsche, and more. In 2021 it generated over €250 billion in revenue, compared to over €222 billion in 2020 and over €252 billion in 2019.

Volkswagen Revenue

volkswagen-revenue
Within the Volkswagen group, the Volkswagen brand generated over €76 billion in revenue in 2021, compared to over €71 billion in 2020 and over €88 billion in 2019. Volkswagen is part of the Volkswagen Group, which comprises brands like SKODA, SEAT, Audi, Bentley, Porsche, and more, which in 2021 generated over €250 billion in revenue.

Audi Revenue

audi-revenue
Audi generated €53 billion in revenue in 2021, compared to almost €50 billion in 2020 and €55.6 billion in 2019. Audi is part of the Volkswagen Group, a major car manufacturer which generated over €250 billion in revenue in 2021.

Porsche Revenue

porsche-revenue
Porsche generated over €30 billion in revenue in 2021, compared to over €26 billion in 2020 and over €26 billion in 2019. Porsche is part of the Volkswagen Group, a major car manufacturer which generated over €250 billion in revenue in 2021.

SKODA Revenue

skoda-revenue
SKODA generated €17.7 billion in revenue in 2021, compared to over €17 billion in 2020 and €19.8 billion in 2019. SKODA is part of the Volkswagen Group, a major car manufacturer which generated over €250 billion in revenue in 2021.

Bentley Revenue

bentley-revenue
Bentley generated €2.84 billion in revenue in 2021, compared to over €2 billion in 2020 and over €2 billion in 2019. Bentley is part of the Volkswagen Group, a major car manufacturer which generated over €250 billion in revenue in 2021.

Related Onwership Case Studies

Who Owns Tesla

who-owns-tesla
By 2022, most of Tesla’s shares are still owned by Elon Musk, among the company’s co-founders and the CEO. Elon Musk is the top individual investor, with a 23.5% stake in the company, equivalent to over 244 million shares. Musk is followed by Lawrence Ellison (founder of Oracle), with a 1.5% company stake. Ellison also sits on Tesla’s board. And Antonio Gracias, among the company’s first investors, has over 1.6 million shares. Other institutional investors and mutual funds like The Vanguard Group (6%), Blackrock (5.1%), and Capital Ventures International also have a good chunk of the company’s stocks.

Who Owns Bentley

who-owns-bentley
Bentley is owned by the Porsche family, which also owns the whole Volkswagen Group, through the Porsche Automobil Holding SE. Indeed, the entire group comprises three types of brands: volume, premium, and sport. Bentley is part of the premium segment of the Volkswagen Group, and it generated over €2.84 billion in revenue in 2021, within the overall €250 billion in revenue from the whole Volkswagen Group.

Who Owns Bugatti

who-owns-bugatti
Formerly part of the Volkswagen Group, which owns iconic brands like Lamborghini, Bentley, and Ducati, Bugatti is part of a new joint venture. Indeed, Porsche (the corporation which controls Volkswagen, owned by the Porsche family) still holds a 24% stake in the holding that controls Bugatti. The brand has been spun out from Volkswagen. A majority stake of 55% is now owned by a joint venture called Rimac Group, controlled by Porsche (24%), Hyundai (12%), Mate Rimac (37%), and Other Investors. The Porsche family also holds a further 45% stake in the Bugatti | Rimac joint venture, thus playing the role of key shareholder.

Who Owns Volkswagen

who-owns-volkswagen
The major shareholder of Volkswagen is Porsche Automobil Holding SE, a company investing in various automakers. This is the holding of the Porsche family, the primary shareholder of Volkswagen, with a 31.4% ownership stake in the company and a 53.3% voting power. Volkswagen is an automaker empire with brands that comprise Audi, Skoda, Seat, Lamborghini, Bugatti, Porsche, Bentley, and Ducati.

Who Owns Lamborghini

who-owns-lamborghini
Lamborghini is an Italian luxury sports car manufacturer founded in 1963 by manufacturing magnate Ferruccio Lamborghini. Since that time, ownership of the firm has changed several times. Another financial crisis in the late 1990s saw Lamborghini sold to Volkswagen through its subsidiary Audi AG. The subsidiary remains the owner of Lamborghini today. And it’s part of the Volkswagen Group.

Who Owns Tata

who-owns-tata
Tata Motors is the largest Indian automotive manufacturing company, which also owns the Jaguar Land Rover group. The Tata Family primarily owns Tata through Tata Sons Pvt Limited—a corporation that controls 46.33% of the company.

Who Owns Range Rover

who-owns-range-rover
Range Rover has been part of the Jaguar Land Rover Group, a wholly-owned subsidiary of Tata Motors, since 2008, when Tata acquired the Jaguar Land Rover businesses from Ford Motor Company for $2.3 billion. Thus, Range Rover is owned by Tata Motors, primarily by the Tata family, which controls the company via its holding (Tata Sons Pvt Limited), the largest shareholder, with 46.33% ownership.

Who Owns Rivian

who-owns-rivian
Rivian’s main shareholder is Amazon NV Investment Holdings, Amazon’s investment arm, with 18.1% in common stocks, followed by T. Rowe Price Associates with 18.2% and Global Oryx Company with 12.7% ownership. Other significant investors comprise Ford Motor Company, with 11.4% of the company’s ownership. At the same time, major individual investors comprise Robert J. Scaringe, founder, and CEO of Rivian.

Who Owns Rolls-Royce

who-owns-rolls-royce
Rolls-Royce is part of the BMW Group, a group, which generated over €142 billion in revenue in 2022. Rolls-Royce’s top models comprise the Phantom, Ghost, Wraith/Dawn, Cullinan.

Who Owns BMW

who-owns-bmw
In the provided data, the shareholder ownership of the company is distributed among various entities and individuals. AQTON SE, Bad Homburg v.d. Höhe holds 9% of the company’s shares. AQTON GmbH & Co. KG für Automobilwerte, Bad Homburg v.d. Höhe has a 16.6% ownership stake. Susanne Klatten Beteiligungs GmbH, Bad Homburg v.d. Höhe owns 20.7% of the company’s shares. Susanne Klatten and Stefan Quandt each hold a 0.2% ownership stake in the company. Treasury shares account for 0.2% of the company’s shares. The majority of the company’s shares, 50.7%, are free-floating, meaning they are publicly traded and available for purchase by various investors. Overall, the data reveals a diverse shareholder structure, with a mix of individual and institutional investors, as well as a significant portion of free-floating shares.

Who Owns General Motors

who-owns-general-motors
Top shareholders include institutional investors, named executive officers, and sure other beneficial owners. The top five shareholders are BlackRock, Inc., The Vanguard Group, Capital Research Global Investors, Capital World Investors, and Mary T. Barra, who is a named executive officer of the company. BlackRock, Inc. is the largest shareholder with over 117 million shares or 8.1% of outstanding shares, followed closely by The Vanguard Group with over 102 million or 7.0% of outstanding shares. These two asset management companies collectively own a significant portion of the company.

Who Owns IBM

who-owns-ibm
IBM is primarily owned by institutional investors like Vanguard Group (8.86%), BlackRock (8%), and State Street (5.93%). Top individual investors comprise Arvind Krishna, CEO of IBM; senior vice president Michelle H. Browdy; James J. Kavanaugh, responsible for the company’s financial operations, and Alex Gorsky (board member) and Gary Cohn (former vice chairman).

Who Owns Crysler

who-owns-crysler
In June 2009, Crysler emerged from bankruptcy proceedings and became owned by the U.S. and Canadian governments, the United Auto Workers (UAW) pension fund, and the Italian holding company FIAT S.p.A. Later FIAT took over a majority stake, thus creating an holding company called FIAT Chrysler Automobiles. In 2021, Fiat Chrysler Automobiles and PSA Group merged to form Stellantis. Therefore, today, Crysler is part of Stellantis, which generated nearly €180 billion in revenue in 2022, with a net profit of €16.78 billion.

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