Uber made $52.0 billion of revenue in 2025, according to its 10-K: $26.5 billion (51%) in the US and Canada, $16.4 billion in Europe, the Middle East and Africa, $5.9 billion in Asia Pacific and $3.3 billion in Latin America. By country, the United States brought in $23.8 billion and the United Kingdom $10.6 billion. In 2026 EMEA revenue is shrinking on paper: Uber says a UK business model change cut third-quarter revenue by $1.1 billion.
How we source: the figures in the boxes and charts on this page come from Uber’s own annual filing, with the period stated next to each number. Data checked 6 November 2026. The original article below may quote earlier periods. Our methodology.
Key figures · fiscal 2025 (year to 31 December 2025)
Source: UberForm 10-K for 2025 (SEC EDGAR) and earlier 10-Ks. Analysis by The Business Engineer.
Uber is still a North American company by revenue, but the growth has moved abroad. Between 2023 and 2025, revenue in the US & Canada rose 30%, while EMEA rose 65%, from $9.9B to $16.4B. The UK alone went from $6.5B to $10.6B, which makes it Uber’s second-largest country by far.
Part of the UK figure is structural rather than pure demand: in some markets Uber acts as the principal for rides and records the full fare as revenue, not just its cut. That is why country revenue should be read alongside gross bookings and take rates.
Asia Pacific and Latin America are smaller, at $5.9B and $3.3B, and grew more slowly. In large parts of both regions Uber competes with local champions, or holds equity stakes in them instead of operating directly.
Uber made almost $20.43 billion from North America, followed by EMEA with nearly $9.9 billion, APAC with almost $4.43 billion, and LatAm, with almost $2.51 billion in revenue, for 2023.
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.
