In 2022, McDonald’s generated much revenue from franchised restaurants in the US vs. international markets. Indeed, McDonald’s generated $6.58 billion in revenue in the US from franchised restaurants and $2.83 in company-operated restaurants.
McDonald’s follows a heavily franchised business strategy, where over time, the company is turning most of its stores into franchises.
This is in contrast, perhaps, with a company like Starbucks which follows an entirely different strategy skewed toward company-operated stores.
A similar strategy to McDonald’s is employed by Burger King.
Yet, over time Coca-Cola turned its subsidies into a sort of franchised operation, where the company can keep proper control through distribution deals and ownership stakes.
Related Visual Stories