gardners-theory-of-multiple-intelligences

Gardner’s theory of multiple intelligences

  • Gardner’s theory of multiple intelligences posits that humans are not born with all of the intelligence they will ever possess.
  • Gardner believed common assertions about intelligence were incorrect or limited at best. He proposed that people possess multiple types of intellectual competencies to capture the full spectrum of human talents and abilities.
  • Gardner’s eight types of intelligence are linguistic, logical-mathematical, spatial, bodily-kinesthetic, music, interpersonal, intrapersonal, and naturalist.
AspectExplanation
DefinitionGardner’s Theory of Multiple Intelligences is a psychological theory proposed by Howard Gardner in 1983. It suggests that there are multiple types of intelligences that individuals possess, beyond the traditional notion of a single, general intelligence (often measured by IQ). Gardner identified eight distinct intelligences, each representing different ways individuals can excel and learn.
Key ConceptsEight Intelligences: Gardner proposed eight primary intelligences, which include verbal-linguistic, logical-mathematical, visual-spatial, bodily-kinesthetic, musical-rhythmic, interpersonal, intrapersonal, and naturalistic intelligences. – Diverse Abilities: The theory acknowledges that people may excel in one or more of these intelligences to varying degrees. – Individual Variation: Gardner emphasizes that individuals may have different profiles of intelligences, highlighting the diversity of human cognitive abilities. – Educational Implications: The theory has significant implications for education, suggesting that teaching should be adapted to cater to different types of intelligence.
Eight IntelligencesVerbal-Linguistic: Strength in language, including reading, writing, and verbal communication. – Logical-Mathematical: Strong analytical and problem-solving skills. – Visual-Spatial: Proficiency in visual perception and spatial reasoning. – Bodily-Kinesthetic: High physical coordination and skill in activities that require body movements. – Musical-Rhythmic: Musical talent and sensitivity to rhythm and sound. – Interpersonal: Skill in understanding and relating to other people, often seen in leadership and social skills. – Intrapersonal: Self-awareness and understanding of one’s own emotions and motivations. – Naturalistic: Ability to recognize and categorize patterns in the natural world, such as flora and fauna.
Educational ApplicationsIndividualized Learning: Educators can tailor teaching methods to students’ predominant intelligences to enhance learning. – Varied Assessments: Assessment methods should be diverse to account for different types of intelligences. – Holistic Development: Acknowledging and nurturing multiple intelligences can contribute to holistic student development.
CriticismsLack of Empirical Evidence: Some critics argue that there is limited empirical evidence to support the theory. – Overlaps and Interactions: The theory doesn’t account for the interactions and overlaps between different intelligences. – Limited Application: Implementing the theory in education can be challenging, and some educators find it impractical.
Contemporary RelevanceGardner’s theory continues to influence education, especially in the development of diverse teaching methods and the recognition of the importance of individual differences in learning.
Other IntelligencesOver the years, Gardner has proposed additional intelligences, such as existential intelligence (concerned with the big questions of human existence) and pedagogical intelligence (related to teaching and learning).
ConclusionGardner’s Theory of Multiple Intelligences challenges the traditional notion of a single, monolithic intelligence and highlights the diversity of human cognitive abilities. While it has faced criticism and debate, it remains influential in educational practice and underscores the importance of recognizing and nurturing a wide range of talents and abilities.

Understanding Gardner’s theory of multiple intelligence

Gardner’s theory of multiple intelligences posits that humans are not born with all of the intelligence they will ever possess.

Gardner’s theory of multiple intelligence was developed by Harvard University psychologist Howard Gardner and first proposed in his 1983 book Frames of Mind: The Theory of Multiple Intelligences

Intelligence is a concept that is often mentioned in the same breath as intellectual potential.

Many believe this potential is inherited from our parents and, as a result, is something we are stuck with. Others believe intellect is directly related to IQ or some other quantifiable measure.

In his book, Gardner believed these assertions were incorrect or limited at best. He proposed that people must have multiple types of intellectual competencies to capture the full spectrum of human talents and abilities. 

Let’s take a look at these types in the next section.

Gardner’s eight types of intelligence

Gardner defined intelligence as the “biopsychological potential to process information that can be activated in a cultural setting to solve problems or create products that are of value in a culture.” 

He also identified several so-called “candidate intelligences” in his research, but only eight of them satisfied the inclusion criteria that were based on various scientific principles. 

The eight types of intelligence are:

1 – Linguistic intelligence (word smart) 

These individuals have technical proficiency in the written and spoken word. They may also possess the capacity to use language to achieve goals or create products. William Shakespeare and Oprah are two such examples.

2 – Logical-mathematical intelligence (number/reasoning smart)

These individuals can think abstractly and discern numerical or logical topics. Albert Einstein and Bill Gates possess this form of intelligence because they can develop equations and proofs, make calculations, and solve problems.

3 – Spatial intelligence (picture smart)

Gardner defined spatial intelligence as the ability to solve spatial problems of navigation, visualize objects from various angles, notice fine details, and recognize specific faces or scenes.

Spatial intelligence is normally present in artists, architects, chess players, surgeons, pilots, and sculptors. 

4 – Bodily-kinesthetic intelligence (body smart)

Those with bodily-kinesthetic intelligence use their bodies (or parts thereof) to create products, perform skills, or solve problems.

NBA superstar Michael Jordan is one example.

5 – Musical intelligence (music smart)

Singers, composers, and other musicians possess skills that enable them to perform, compose, and appreciate music and musical patterns. They can recognize pitch, rhythm, melody, timbre, and tone. 

Examples include Beethoven and Adele.

6 – Interpersonal intelligence (people smart)

Interpersonal intelligence is the capacity to work well with others based on an understanding of their motivations, needs, and desires. This can be present in teachers, philanthropists, managers, salespeople, and public relations staff.

Mother Teresa and Mahatma Gandhi immediately spring to mind here.

7 – Intrapersonal intelligence (self smart)

As the name suggests, those with intrapersonal intelligence have a detailed understanding of themselves.

Their ability to be self-reflective means they know their strengths and weaknesses and can even predict how they will react in certain situations.

Greek philosopher Aristotle (and many like him) possessed intrapersonal intelligence.

8 – Naturalist intelligence (nature smart)

Naturalist intelligence was not part of the initial list of intelligences, with Gardner first proposing it in 1995 some twelve years after the release of his book.

Those such as Charles Darwin and David Attenborough can classify numerous species of flora and fauna.

They can also make other consequential observations about the natural world such as those related to mountains and rocks.

Key Highlights

  • Multiple Intelligences: Gardner’s theory rejects the idea that intelligence is a single, fixed entity measured by IQ tests. Instead, it proposes that there are multiple intelligences, each representing a unique way of processing information and solving problems.
  • Biopsychological Potential: Intelligence, according to Gardner, is a biopsychological potential. It’s the ability to process information effectively within a cultural context to solve problems or create valuable products.
  • Eight Intelligences: Gardner’s theory identifies eight core intelligences:
    • Linguistic Intelligence: Proficiency in written and spoken language. People with linguistic intelligence excel in communication and may become writers or orators.
    • Logical-Mathematical Intelligence: Strong analytical and problem-solving skills, particularly in mathematics and abstract reasoning. Thinkers like Albert Einstein demonstrate this intelligence.
    • Spatial Intelligence: The ability to visualize and manipulate spatial objects. Artists, architects, and navigators often have strong spatial intelligence.
    • Bodily-Kinesthetic Intelligence: Adeptness in using one’s body to solve problems or create products. Athletes and dancers are examples.
    • Musical Intelligence: Skill in understanding, creating, and appreciating music, including recognizing pitch, rhythm, and melody. Musicians like Beethoven showcase this intelligence.
    • Interpersonal Intelligence: The capacity to understand and work effectively with others, based on insight into their motivations and emotions. Leaders and counselors often possess this intelligence.
    • Intrapersonal Intelligence: Deep self-awareness, allowing individuals to understand their own motivations, emotions, strengths, and weaknesses. Philosophers and self-help authors are examples.
    • Naturalist Intelligence: The ability to recognize and categorize elements of the natural world, such as species, plants, and geological features. Biologists like Charles Darwin exhibit naturalist intelligence.
  • Cultural Relevance: Gardner’s theory acknowledges that the importance and relevance of these intelligences may vary across cultures. What’s considered highly intelligent in one culture may differ in another.
  • Educational Implications: The theory has influenced education by advocating for diverse teaching methods that cater to different intelligences. It suggests that educators should recognize and nurture the various strengths and talents of students.
  • Holistic View: Gardner’s theory encourages a more holistic view of intelligence and talent, allowing individuals to appreciate their unique strengths and contributions to society.
  • Ongoing Development: Gardner later proposed a ninth intelligence, “Naturalist Intelligence,” in 1995. This addition recognizes the ability to understand and connect with the natural world, as seen in naturalists like David Attenborough.
  • Personal Growth: Understanding one’s dominant intelligences can help individuals make informed career choices and pursue personal growth in areas where they excel.

FourWeekMBA Business Toolbox

Business Engineering

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Tech Business Model Template

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A tech business model is made of four main components: value model (value propositions, missionvision), technological model (R&D management), distribution model (sales and marketing organizational structure), and financial model (revenue modeling, cost structure, profitability and cash generation/management). Those elements coming together can serve as the basis to build a solid tech business model.

Web3 Business Model Template

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A Blockchain Business Model according to the FourWeekMBA framework is made of four main components: Value Model (Core Philosophy, Core Values and Value Propositions for the key stakeholders), Blockchain Model (Protocol Rules, Network Shape and Applications Layer/Ecosystem), Distribution Model (the key channels amplifying the protocol and its communities), and the Economic Model (the dynamics/incentives through which protocol players make money). Those elements coming together can serve as the basis to build and analyze a solid Blockchain Business Model.

Asymmetric Business Models

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In an asymmetric business model, the organization doesn’t monetize the user directly, but it leverages the data users provide coupled with technology, thus have a key customer pay to sustain the core asset. For example, Google makes money by leveraging users’ data, combined with its algorithms sold to advertisers for visibility.

Business Competition

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In a business world driven by technology and digitalization, competition is much more fluid, as innovation becomes a bottom-up approach that can come from anywhere. Thus, making it much harder to define the boundaries of existing markets. Therefore, a proper business competition analysis looks at customer, technology, distribution, and financial model overlaps. While at the same time looking at future potential intersections among industries that in the short-term seem unrelated.

Technological Modeling

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Technological modeling is a discipline to provide the basis for companies to sustain innovation, thus developing incremental products. While also looking at breakthrough innovative products that can pave the way for long-term success. In a sort of Barbell Strategy, technological modeling suggests having a two-sided approach, on the one hand, to keep sustaining continuous innovation as a core part of the business model. On the other hand, it places bets on future developments that have the potential to break through and take a leap forward.

Transitional Business Models

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A transitional business model is used by companies to enter a market (usually a niche) to gain initial traction and prove the idea is sound. The transitional business model helps the company secure the needed capital while having a reality check. It helps shape the long-term vision and a scalable business model.

Minimum Viable Audience

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The minimum viable audience (MVA) represents the smallest possible audience that can sustain your business as you get it started from a microniche (the smallest subset of a market). The main aspect of the MVA is to zoom into existing markets to find those people which needs are unmet by existing players.

Business Scaling

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Business scaling is the process of transformation of a business as the product is validated by wider and wider market segments. Business scaling is about creating traction for a product that fits a small market segment. As the product is validated it becomes critical to build a viable business model. And as the product is offered at wider and wider market segments, it’s important to align product, business model, and organizational design, to enable wider and wider scale.

Market Expansion Theory

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The market expansion consists in providing a product or service to a broader portion of an existing market or perhaps expanding that market. Or yet, market expansions can be about creating a whole new market. At each step, as a result, a company scales together with the market covered.

Speed-Reversibility

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Asymmetric Betting

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Growth Matrix

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In the FourWeekMBA growth matrix, you can apply growth for existing customers by tackling the same problems (gain mode). Or by tackling existing problems, for new customers (expand mode). Or by tackling new problems for existing customers (extend mode). Or perhaps by tackling whole new problems for new customers (reinvent mode).

Revenue Streams Matrix

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In the FourWeekMBA Revenue Streams Matrix, revenue streams are classified according to the kind of interactions the business has with its key customers. The first dimension is the “Frequency” of interaction with the key customer. As the second dimension, there is the “Ownership” of the interaction with the key customer.

Pricing Strategies

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A pricing strategy or model helps companies find the pricing formula in fit with their business models. Thus aligning the customer needs with the product type while trying to enable profitability for the company. A good pricing strategy aligns the customer with the company’s long term financial sustainability to build a solid business model.

Blitzscaling Canvas

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The Blitzscaling business model canvas is based on the concept of Blitzscaling, a process of massive growth under uncertainty that prioritizes speed over efficiency, and focuses on market domination to create a first-scaler advantage in a scenario of uncertainty.

Business Analysis Framework

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Business analysis is a research discipline that helps drive change within an organization by identifying the key elements and processes that drive value. Business analysis can also be used to identify new business opportunities or take advantage of existing business opportunities to grow your business in the marketplace.

Digital Marketing Circle

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digital channel is a marketing channel, part of a distribution strategy, helping an organization to reach its potential customers via electronic means. Several digital marketing channels are usually divided into organic and paid channels. Some organic channels are SEO, SMO, email marketing. And some paid channels comprise SEM, SMM, and display advertising.

North Star Metric

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A north star metric (NSM) is any metric a company focuses on to achieve growth. A north star metric is usually a key component of an effective growth hacking strategy, as it simplifies the whole strategy, making it simpler to execute at high speed. Usually, when picking up a North Start Metric, it’s critical to avoid vanity metrics (those who do not really impact the business) and instead find a metric that really matters for the business growth.

ICE Scoring

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The ICE Scoring Model is an agile methodology that prioritizes features using data according to impact, confidence, and ease of implementation. The ICE Scoring Model was initially created by author and growth expert Sean Ellis to help companies expand. Today, the model is broadly used to prioritize projects, features, initiatives, and rollouts. It is ideally suited for early-stage product development where there is a continuous flow of ideas and momentum must be maintained.

Virtuous Cycle

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The virtuous cycle is a positive loop or a set of positive loops that trigger a non-linear growth. Indeed, in the context of digital platforms, virtuous cycles – also defined as flywheel models – help companies capture more market shares by accelerating growth. The classic example is Amazon’s lower prices driving more consumers, driving more sellers, thus improving variety and convenience, thus accelerating growth.

Growth Matrix

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In the FourWeekMBA growth matrix, you can apply growth for existing customers by tackling the same problems (gain mode). Or by tackling existing problems, for new customers (expand mode). Or by tackling new problems for existing customers (extend mode). Or perhaps by tackling whole new problems for new customers (reinvent mode).

Read next: 

Other resources for your business:

Amazon Business Model, Epic Games Business Model, Etsy Business Model, Uber Business Model, Uber Eats Business Model, DoorDash Business Model.

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