The ERG theory was developed by American psychologist Clayton Alderfer between 1961 and 1978. The ERG theory is a motivational model based on Maslow’s hierarchy of needs. The ERG theory is based on an acronym of three groups of core needs: existence, relatedness, growth.
Understanding the ERG theory
The ERG theory was developed by American psychologist Clayton Alderfer between 1961 and 1978.
ERG theory is an extension of Maslow’s hierarchy of needs, which Alderfer refined in line with empirical research on motivation over seventeen years.
After concluding his research, Alderfer simplified Maslow’s five-level interpretation into a three-level hierarchy.
He also stipulated three fundamental differences to Maslow’s model:
- Different levels of need could be pursued simultaneously, with no requirement for an individual to start from the bottom of Maslow’s pyramid and work their way up.
- The order of needs were not fixed but instead varied from person to person.
- The ERG theory also noted that if a higher level need remained unfulfilled, the individual could regress to a lower level need to increase satisfaction. This became known as the frustration-regression principle.
In the context of employee motivation, Alderfer suggested the frustration-regression principle negatively impacts motivation and personal growth.
As a result, the ERG theory has an important role to play in employee morale, productivity, and predicting sources of workplace conflict.
The three groups of needs comprising the ERG theory
The ERG theory is based on an acronym of three groups of core needs. These are:
When these needs are met in the workplace, they remove distractions and boost productivity.
Or needs related to the maintenance of interpersonal relationships. These needs align with Maslow’s third and fourth levels which encompass friendship, family, intimacy and gaining the respect of others.
In a work environment, relatedness is a need to have satisfactory or mutually beneficial relationships with colleagues, superiors, or subordinates.
Or the need for personal development through meaningful or creative work.
This is an intrinsic desire for most people and has obvious benefits in workplace and non-workplace settings.
Growth is related to Maslow’s upper level which contains self-esteem, self-confidence, discovery, morality, and achievement.
It’s also important to note that each of the three groups has been studied extensively since the ERG theory was released.
With their effectiveness verified several times over, the most successful organisations will be those that create an environment where all three levels are available to every employee at all times.
ERG theory examples
To conclude, we will share two representative examples of how ERG theory can be used to assist employees and organizations.
The life of a start-up entrepreneur (and indeed the start-up itself) is almost exactly aligned with the key components of ERG theory.
With these important needs in place, the start-up can establish a presence in the market, develop relationships with suppliers, and collaborate with other institutions to innovate and increase sales.
The ERG theory can also be used to tackle the problem of unmotivated employees. For better or worse, many employees earn a salary that covers basic survival needs such as food and shelter but little else.
Those who are worried about paying their mortgage each month tend to be less interested in socializing with others since it is too expensive to do so. However, a lack of socialization causes a deficiency in the second basic need of relatedness.
This may result in the employee feeling excluded from social circles at work which then causes a decrease in collaboration, motivation, and productivity.
Businesses are now also turning to companies such as Nudge that provide financial literacy training to increase the well-being of employees.
Alternatively, the business could ask the employee whether they would be open to moving into another position or department.
Finding themselves in a role that better suits their unique skillset, they may become more motivated to engage with other employees and work productively toward organizational goals.
In the final example, consider an employee who wants to determine the best career choice for their needs and skills.
The individual starts with existence-related needs to first determine how much money they require to cover their expenses.
Based on this information, industries with average salaries in the desired range can be identified.
In terms of relatedness, the person thinks about their social needs and whether they are introverted or extroverted.
They also look for employers with desirable workplace cultures where managers and subordinates work collaboratively.
Lastly, the potential for career development and opportunities to advance within the company is assessed.
- The ERG theory is a motivational model developed by American psychologist Clayton Alderfer and is the result of seventeen years of empirical research.
- The ERG theory was developed in the context of employee motivation, but it may also have applications in change management, conflict resolution, and leadership style influence.
- The ERG theory is based on three core needs: existence, relatedness, and growth. For maximum organizational effectiveness, each need must be available to every employee at all times.
The three groups of needs comprising the ERG theory are:
- Existence – or the basic material requirements for living.
- Relatedness – or needs related to the maintenance of interpersonal relationships.
- Growth – or the need for personal development through meaningful or creative work.
The ERG theory was developed in the context of employee motivation; it’s based on three core needs: existence, relatedness, and growth. For maximum organizational effectiveness, each need must be available to every employee at all times.
Some of the critical goals of the ERG, which it tries to address, comprise:
- Increased group performance.
- Improved employees’ motivation.
- More effective team building.
- Growth of the team and ability to perform at scale.
Connected Business Frameworks To The ERG Theory
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