Pico Segmentation In A Nutshell

Pico segmentation is an evolution of security segmentation that protects applications and data from modern, multifaceted attacks.

Understanding pico segmentation

Before we delve into pico segmentation, it may be useful to first explain two other related terms: segmentation and micro-segmentation.

Segmentation, sometimes referred to as network segmentation, controls the flow of traffic from one domain of control to another. Segments are structured in such a way that cross-domain communication cannot be nefariously established.

The internet traffic that flows into a DMZ, for instance, should only be able to communicate with the DMZ and vice versa. But if the security of the DMZ server is somehow comprised, a path can be created to another system in a different domain.

In theory, data from the domain should not be able to move onto the internet since perimeter segmentation rules would forbid it.

On that note, segmentation tends to be found on perimeter security products such as firewalls.

However, it does require a considerable amount of power to manage inbound and outbound states for what can total millions of sessions. As you may have surmised, this process is complex and resource-intensive. 

The evolution of segmentation

Micro-segmentation is considered to be an evolution of network segmentation.

Instead of allowing traffic to be unmanaged once inside the domain, micro-segmentation manages traffic within a single domain of control such that only approved services, destinations, and sources can communicate with each other

Pico segmentation builds segments within a single domain, but places further limits on factors such as time of day, traffic volume, packet size, protocols allowed, and the number of ports used.

It also incorporates other heuristics that can tell the difference between authorized and unauthorized traffic sources. In this way, pico-segmentation affords security and risk managers more granular control over their infrastructure.

Pico segmentation and IoT

While many games and social media applications may only require standard network segmentation to maintain service levels and availability, the IoT systems and devices that support them will benefit from pico-segmentation to minimize risk and liability in the case of a security incursion.

In truth, IoT devices are proliferating at a rapid speed and many of them are released by the vendor with limited security capabilities. Many believe there is a real and immediate need for a more robust security solution that considers the increasing interconnectedness of devices.

Pico segmentation products

Avocado is one of the companies leading the way in pico segmentation services. The patented Avocado Security Platform (ASP) utilizes innovative pico segmentation to prevent the lateral movement of security threats across cloud and data center environments.

The ASP protects applications deterministically in real-time and enables clients to meet payment card industry (PCI), personally identifiable information (PII), and personal health information (PHI) standards. It also utilizes a policy-free approach that makes it a more resource-efficient option when compared to traditional segmentation.

Key takeaways:

  • Pico segmentation is an evolution of security segmentation that protects applications and data from modern, multifaceted attacks.
  • Pico segmentation is an evolution of micro-segmentation where segments are built within a single domain. To thwart attacks, it places further limits on factors such as time of day, traffic volume, packet size, protocols allowed, and the number of ports used.
  • Pico segmentation may become increasingly important as the number of interconnected IoT devices proliferates. 

Marketing Glossary 

Affiliate Marketing

Affiliate marketing describes the process whereby an affiliate earns a commission for selling the products of another person or company. Here, the affiliate is simply an individual who is motivated to promote a particular product through incentivization. The business whose product is being promoted will gain in terms of sales and marketing from affiliates.

Ambush Marketing

As the name suggests, ambush marketing raises awareness for brands at events in a covert and unexpected fashion. Ambush marketing takes many forms, one common element, the brand advertising their products or services has not paid for the right to do so. Thus, the business doing the ambushing attempts to capitalize on the efforts made by the business sponsoring the event.

Brand Building

Brand building is the set of activities that help companies to build an identity that can be recognized by its audience. Thus, it works as a mechanism of identification through core values that signal trust and that help build long-term relationships between the brand and its key stakeholders.

Brand Equity

The brand equity is the premium that a customer is willing to pay for a product that has all the objective characteristics of existing alternatives, thus, making it different in terms of perception. The premium on seemingly equal products and quality is attributable to its brand equity.

Brand Positioning

Brand positioning is about creating a mental real estate in the mind of the target market. If successful, brand positioning allows a business to gain a competitive advantage. And it also works as a switching cost in favor of the brand. Consumers recognizing a brand might be less prone to switch to another brand.

Business Storytelling

Business storytelling is a critical part of developing a business model. Indeed, the way you frame the story of your organization will influence its brand in the long-term. That’s because your brand story is tied to your brand identity, and it enables people to identify with a company.

Content Marketing

Content marketing is one of the most powerful commercial activities which focuses on leveraging content production (text, audio, video, or other formats) to attract a targeted audience. Content marketing focuses on building a strong brand, but also to convert part of that targeted audience into potential customers.

Digital Marketing

A digital channel is a marketing channel, part of a distribution strategy, helping an organization to reach its potential customers via electronic means. There are several digital marketing channels, usually divided into organic and paid channels. Some organic channels are SEO, SMO, email marketing. And some paid channels comprise SEM, SMM, and display advertising.

Growth Marketing

Growth marketing is a process of rapid experimentation, which in a way has to be “scientific” by keeping in mind that it is used by startups to grow, quickly. Thus, the “scientific” here is not meant in the academic sense. Growth marketing is expected to unlock growth, quickly and with an often limited budget.

Guerrilla Marketing

Guerrilla marketing is an advertising strategy that seeks to utilize low-cost and sometimes unconventional tactics that are high impact. First coined by Jay Conrad Levinson in his 1984 book of the same title, guerrilla marketing works best on existing customers who are familiar with a brand or product and its particular characteristics.

Inbound Marketing

Inbound marketing is a marketing strategy designed to attract customers to a brand with content and experiences that they derive value from. Inbound marketing utilizes blogs, events, SEO, and social media to create brand awareness and attract targeted consumers. By attracting or “drawing in” a targeted audience, inbound marketing differs from outbound marketing which actively pushes a brand onto consumers who may have no interest in what is being offered.

Integrated Marketing

Integrated marketing describes the process of delivering consistent and relevant content to a target audience across all marketing channels. It is a cohesive, unified, and immersive marketing strategy that is cost-effective and relies on brand identity and storytelling to amplify the brand to a wider and wider audience.

Marketing Mix

The marketing mix is a term to describe the multi-faceted approach to a complete and effective marketing plan. Traditionally, this plan included the four Ps of marketing: price, product, promotion, and place. But the exact makeup of a marketing mix has undergone various changes in response to new technologies and ways of thinking. Additions to the four Ps include physical evidence, people, process, and even politics.

Marketing Personas

Marketing personas give businesses a general overview of key segments of their target audience and how these segments interact with their brand. Marketing personas are based on the data of an ideal, fictional customer whose characteristics, needs, and motivations are representative of a broader market segment.

Multi-Channel Marketing

Multichannel marketing executes a marketing strategy across multiple platforms to reach as many consumers as possible. Here, a platform may refer to product packaging, word-of-mouth advertising, mobile apps, email, websites, or promotional events, and all the other channels that can help amplify the brand to reach as many consumers as possible.

Multi-Level Marketing

Multi-level marketing (MLM), otherwise known as network or referral marketing, is a strategy in which businesses sell their products through person-to-person sales. When consumers join MLM programs, they act as distributors. Distributors make money by selling the product directly to other consumers. They earn a small percentage of sales from those that they recruit to do the same – often referred to as their “downline”.

Niche Marketing

A microniche is a subset of potential customers within a niche. In the era of dominating digital super-platforms, identifying a microniche can kick off the strategy of digital businesses to prevent competition against large platforms. As the microniche becomes a niche, then a market, scale becomes an option.

Relationship Marketing

Relationship marketing involves businesses and their brands forming long-term relationships with customers. The focus of relationship marketing is to increase customer loyalty and engagement through high-quality products and services. It differs from short-term processes focused solely on customer acquisition and individual sales.

Sustainable Marketing

Sustainable marketing describes how a business will invest in social and environmental initiatives as part of its marketing strategy. Also known as green marketing, it is often used to counteract public criticism around wastage, misleading advertising, and poor quality or unsafe products.

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