According to eMarketer, in the US alone, digital advertising spending will be around $129 billion in 2019. According to FourWeekMBA analyses, within this market, the most significant players are companies like Google, Facebook, Amazon, Twitter And Microsoft‘s Bing with a combined $190 billion revenue from advertising in 2018.
A glance at the digital advertising market and its key players
($116 billion in 2018 from search advertising), Facebook (over $55 billion in advertising revenues in 2018), Amazon (over $10 billion in 2018 from product advertising), Twitter (with $2.6 billion in advertising in 2018), and Microsoft’s Bing (search advertising for about $7 billion in 2018)
In 2018 Facebook revenues came mostly from advertising. And within its advertising revenues, most of it came from mobile. We can’t know for sure the breakdown of revenues between the several Facebook Inc. products (the two major products are Facebook and Instagram) but we can assume that a good chunk of this revenues is coming from Instangram.