- Do the right thing.
- Go get it.
- Trip obsessed.
- Build with heart.
- Stand for safety.
- See the forest and the trees.
- One Uber.
- Great minds don’t think alike.
- Do the right thing
- Go get it: Bring the mindset of a champion.
- Trip obsessed: Make magic in the marketplace.
- Build with heart: We care.
- Stand for safety: Safety never stops.
- See the forest and the trees: Know the details that matter.
- One Uber: Bet on something bigger.
- Great minds don’t think alike: Diversity makes us stronger.
Do the right thing
Go get it: Bring the mindset of a champion.
Our ambition is what drives us to achieve our mission. How we define a champion mindset isn’t based on how we perform on our best days, it’s how we respond on our worst days. We hustle, embrace the grind, overcome adversity, and play to win for the people we serve. Because it matters.
In part, this has been due to the fact the company has been trying to open up a new industry, within a highly regulated and lobbied environment.
This pushed the company to move at the edge of regulation, and push on growth, as a priority, since its inception.
Trip obsessed: Make magic in the marketplace.
The trip is where the marketplace comes to life. The earner, rider, eater, carrier, and merchant are the people who connect in our marketplace – and we see every side. This requires judgment to make difficult trade-offs, blending algorithms with human ingenuity, and the ability to create simplicity from complexity. When we get the balance right for everyone, Uber magic happens.
Build with heart: We care.
We work at Uber because our products profoundly affect lives and we care deeply about our impact. Putting ourselves in the shoes of people who connect in our marketplace helps us build better products that positively impact our communities and partners. Our care drives us to perfect our craft.
Uber has been pushing on a market expansion strategy, where it tried to build upon the existing mobility market, by enlarging it and redefining it.
Stand for safety: Safety never stops.
We embed safety into everything we do. Our relentless pursuit to make Uber safer for everyone using our platform will continue to make us the industry leader for safety. We know the work of safety never stops, yet we can and will challenge ourselves to always be better for the communities we serve.
Safety is a core component of the service.
When it comes to Uber, safety is the spam equivalent.
That is why this must be one of the core company’s values.
See the forest and the trees: Know the details that matter.
Building for the intersection of the physical and digital worlds at global scale requires seeing the big picture and the details. Knowing the important details can change the approach, and small improvements can compound into enormous impact over time.
It has some advantages of being a digital player, but also many disadvantages of operating in a highly regulated, and local environment.
This enabled the company to create a built-in playbook that is at the intersection of digital and physical, with a focus on local and understanding of complex regulations.
One Uber: Bet on something bigger.
It’s powerful to be a part of something bigger than any one of us, or any one team. That’s why we work together to do what’s best for Uber, not the individual or team. We actively support our teammates, and they support us – especially when we hit the inevitable bumps in the road. We say what we mean, disagree and commit, and celebrate our progress, together.
Uber has created one of the most interesting companies of the last decade.
Great minds don’t think alike: Diversity makes us stronger.
We seek out diversity. Diversity of ideas. Identity. Ethnicity. Experience. Education. The more diverse we become, the more we can adapt and ultimately achieve our mission. When we reflect the incredible diversity of the people who connect on our platform, we make better decisions that benefit the world.
In this case, diversity helps have a strong mindset, able to navigate complex situations and make decisions in a fast and ambiguous context.