Airbnb Value Per Booking: FY2025 data

Airbnb Value Per Booking 2018-2025

In short

Each night or seat booked on Airbnb in the third quarter of 2026 (three months to 30 September) was worth about $179: $27.7 billion of Gross Booking Value over 155 million Nights and Seats Booked, its 10-Q shows, up from about $171 a year earlier as GBV grew 21% and bookings 16%. Airbnb points to a moderate increase in its Average Daily Rate. For the full year 2025 the figure was about $171: $91.27 billion over 533 million Nights and Seats Booked.

Sources: Form 10-K for fiscal 2025, Form 10-Q for the quarter to 30 September 2026. Analysis by The Business Engineer.

How we source: the figures in the boxes and charts on this page come from Airbnb’s own annual and quarterly filings, with the period stated next to each number. Data checked 6 November 2026. The original article below may quote earlier periods. Our methodology.

Key figures · latest filings (period on each line)
Total revenue, FY2025$12.2B+10.3% vs prior year
North America$5.2B+3.8% vs prior year
Europe, the Middle East, and Africa (EMEA)$4.7B+14.4% vs prior year
Latin America$1.2B+19.7% vs prior year
Asia Pacific$1.2B+16.5% vs prior year
GBV per Night and Seat Booked, latest quarter (calc)about $179 (about $171 a year earlier)Q3 2026 (three months to 30 September 2026)
Gross Booking Value, latest quarter$27.7B (up 21%)Q3 2026
Nights and Seats Booked, latest quarter155 million (up 16%)Q3 2026
Source: Form 10-K for fiscal 2025, Form 10-Q for the quarter to 30 September 2026. Changes calculated by FourWeekMBA from the filing.
Financial Data · Updated 2026
Airbnb Value Per Booking (GBV/Booking)
$171↑ +2.5%
Full Year 2025
150.0
title="2018: 150.0">
18
152.0
title="2019: 152.0">
19
161.0
title="2020: 161.0">
20
166.0
title="2021: 166.0">
21
162.0
title="2022: 162.0">
22
160.0
title="2023: 160.0">
23
167.0
title="2024: 167.0">
24
171.0
title="2025: 171.0">
25
Key Metrics
GBV
$91.3B (2025)
Nights Booked
533M
ADR (Q4)
$158
Revenue/Booking
~$22.90

In 2023, Airbnb generated an average value per booking of $163.51, compared to 2022, when Airbnb generated an average value per booking of $161, compared to $156 in 2021 and $124 in 2020.

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