Airbnb keeps about 13.4% of what guests book. In fiscal 2025 (year to December 31, 2025) it booked $12.24 billion of revenue on $91.27 billion of Gross Booking Value, slightly below 13.6% in fiscal 2024. Airbnb does not publish a take rate itself; this figure is revenue divided by GBV.
How we source: the figures in the boxes and charts on this page come from Airbnb’s own annual filing, with the period stated next to each number. Data checked 18 October 2026. The original article below may quote earlier periods. Our methodology.
Key figures ยท fiscal 2025 (year to December 31, 2025)
โIn 2024, Airbnb’s take rateโthe percentage of gross booking value (GBV) the company retains as revenueโwas estimated at 13.6%, a slight increase from previous years:โ
2021: 12.8%โ
2022: 13.3%โ
2023: 13.5%โ
2024: 13.6%โ
This upward trend reflects Airbnb’s evolving fee structures and pricing strategies. The company employs two primary fee models:โ
Split-Fee Model: Common among individual hosts, where hosts pay approximately 3% of the booking subtotal, and guests pay a service fee ranging from 5% to 20%, depending on various factors.
Host-Only Fee Model: Typically used by hotels and professional hosts, where the host pays the entire service fee, usually between 14% and 16% of the booking subtotal.
The incremental increase in the take rate suggests Airbnb’s strategic adjustments in fee structures to optimize revenue while balancing host and guest satisfaction.
Gennaro Cuofano is a CRO and tech executive who has worked in AI since late 2015, starting with bringing NLP, natural-language generation, voice and chatbot products to the marketing industry. His background is in law and finance: he holds a Master's degree in Law and an International MBA with an emphasis on corporate finance (LUISS Business School and the University of San Diego, 2012), and worked as a financial analyst at a real-estate investment firm in San Diego and as an assistant controller. His work focuses on business model strategy, business engineering and, more broadly, structural analysis: how companies make money, read from their own filings. He created FourWeekMBA and leads research there and at The Business Engineer, his newsletter on AI and business strategy, with over 95,000 subscribers and more than 1,000 published analyses. His writing has also appeared on Entrepreneur (for example, How to Digitize a Family Business in Europe) and HackerNoon. Find him on LinkedIn and Substack. See how we source.
