In 2021, Etsy’s take rate was 17.26%. It means that on each sale that happened through the platform, Etsy was able to retain over 17%. Indeed, on a total Gross Sales Volume of $13.5 billion in 2021, Etsy generated over $2.3 billion in revenues.
|Etsy’s Accelerating Funnel|
Etsy’s marketing strategy explained.
This is the Etsy marketing strategy in a nutshell.
Etsy business model explained
To enable a customized journey for users to be prompted to purchase continuously to Etsy while providing enhanced trust through the platform.