In 2021, Etsy’s take rate was 17.26%. It means that on each sale that happened through the platform, Etsy was able to retain over 17%. Indeed, on a total Gross Sales Volume of $13.5 billion in 2021, Etsy generated over $2.3 billion in revenues.
|Etsy’s Accelerating Funnel|
Etsy’s marketing strategy explained.
Building a long-lasting advantage for a digital platform requires a company to combine product/engineering, marketing, and distribution to enhance a growth funnel.
In the case of Etsy, its funnel is focused on ensuring that sellers list unique items on the platform while buyers become repeat first, then habitual buyers.
This is the Etsy marketing strategy in a nutshell.
Etsy business model explained
For that matter, Etsy’s business model is focused on the two sides of its network, sellers to list unique items and buyers to transition from first-time to habitual buyers.
That is where technology, marketing, and distribution come together.
To enable a customized journey for users to be prompted to purchase continuously to Etsy while providing enhanced trust through the platform.
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