Etsy Revenue

Etsy Revenue

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Etsy Revenue
ETSY · FY2024
$2.8B
Total Revenue (FY2024)
+1.3% YoY
Total $2.8B Revenue Marketplace Revenue $1.7B (61%) Services (Etsy Ads, shipping labels, payments) $1.1B (39%)
title="2019: $0.8B">2019
title="2020: $1.7B">2020
title="2021: $2.3B">2021
title="2022: $2.6B">2022
title="2023: $2.7B">2023
title="2024: $2.8B">2024
Etsy has 96M+ active buyers and 9M+ active sellers. GMS has plateaued around $13B as post-COVID demand normalizes.
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fourweekmba.com data card · Updated FY2024

Etsy generated $2.75 billion in 2023, compared to $2.56 billion in 2022, $2.33 billion in 2021, and $1.72 billion in 2020.

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Etsy Revenue

Etsy Revenue
Etsy generated $2.75 billion in 2023, compared to $2.56 billion in 2022, $2.33 billion in 2021, and $1.72 billion in 2020.

Etsy GMS

Etsy GMS
Etsy generated $13.16 billion in Gross Merchandise Sales (GMS) in 2023, compared to $13.32 billion in 2022, $13.49 in 2021, and $10.28 billion in 2020.

Etsy Active Sellers

Etsy Active Sellers
Etsy had 9.03 active sellers in 2023, compared to 7.47 million in 2022, and 7.52 million in 2021.

Etsy Active Buyers

Etsy Active Buyers
Etsy had 96.48 million active buyers in 2023, compared to 95.07 million in 2022 and 96.33 million in 2021.

Etsy Employees

Etsy Employees
Etsy had 2,420 employees in 2023, compared to 2,790 in 2022, and 2,402 in 2021.

Etsy Revenue Per Employee

Etsy Revenue Per Employee
Etsy generated $1,135,693 per employee in 2023, compared to $919,753 in 2022, and $969,656 in 2021.

Is Etsy Profitable?

Etsy Profits
Etsy is profitable as it generated $307.56 million in profits in 2023, compared to a net loss of $694.29 million in 2022, and $493.5 million in 2021.

Etsy vs. Shopify

etsy-vs-shopify

Etsy Funnel

etsy-marketing-strategy
In 2022, Etsy had 88.3 million active buyers, over 35 million repeat buyers, and 7.6 million habitual buyers. Etsy’s funnel is skewed toward enabling active buyers to become habitual buyers, which is critical for long-term sustained growth in a two-sided digital marketplace.

Etsy Flywheel

etsy-flywheel

eBay Business Model

ebay-business-model
eBay’s core business is a platform business model that makes money from transaction fees through its marketplaces. In short, eBay primarily makes money by charging fees on successfully closed transactions. For instance, in 2021, on an $87 billion worth of gross merchandise value sold on eBay, the company generated $9.77 billion in transaction revenues at an 11.19% take rate (fee).

How Much Does eBay Take?

how-much-does-ebay-take
In 2021, eBay’s take rate was 11.19%. It means that eBay takes a cut of over 11% for each transaction happening through the platform. For instance, in 2021, on a total of over $87 billion in gross merchandise value on top of the platform, the company generated almost ten billion in transaction revenues.

eBay Bidding System

how-does-ebay-bidding-work
eBay bidding is a way for buyers to bid on a product whose sale price is decided by auction. The bidding process itself is automated, with eBay acting on the buyer’s behalf.

eBay Organizational Structure

ebay-organizational-structure
eBay was until recently a multi-divisional (M-form) organization with semi-autonomous units grouped according to the services they provided. Today, eBay has a single division called Marketplace, which includes eBay and its international iterations.

Depop Active Sellers

Depop Active Sellers
Depop had 1.8 million active sellers in 2023, compared to 1.8 million in 2022, and 2 million in 2021.

Depop Active Buyers

Depop Active Buyers
Depop had 3.6 million active buyers in 2023, compared to 3.3 million in 2022, and 3.7 million in 2021.

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