In 2023, Starbucks generated nearly $36 billion, compared to over $32.2 billion in 2022, $29 billion in 2021 and over $23.5 billion in 2020. Most of the revenue in 2023 came from owned stores ($29.46 billion) compared to franchised stores ($4.51 billion) and other revenue sources ($2 billion), which comprise revenue coming from the Global Coffee Alliance and ready-to-drink business.
Starbucks follows a heavy-chained strategy, which means that in the long run, the company might try to have most of its stores company-operated.
Indeed, while the company still has a good chunk of its stores as licensed stores, the company-operated stores are the ones that contribute most to Starbucks’ revenue.
This is the opposite strategy compared to McDonald’s.
As an example, on the opposite spectrum, McDonald’s follows a heavy-franchised strategy, where in the long-run, the company will have most of its stores as franchise operations.
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Starbucks Revenue Per Employee