McDonald’s and Starbucks sit in the opposite spectrum of retail business models. Indeed, whereas McDonald’s follows a heavily franchised business model, Starbucks follows a heavy-chained one.
|Customer Segments||Families, individuals, children||Coffee enthusiasts, individuals, professionals, students||Both target individuals and families.||McDonald’s focuses on a wide range of fast-food customers, including families and children. Starbucks primarily targets coffee enthusiasts and individuals seeking premium coffee experiences.||Wide customer base and reach (McDonald’s). Coffee-centric and premium customer base (Starbucks).|
|Value Proposition||Fast food, convenience, affordability||Premium coffee, cozy environment, quality beverages||Both provide value through convenience and quality.||McDonald’s emphasizes fast and affordable food offerings. Starbucks offers premium coffee and beverages, a comfortable atmosphere, and a focus on quality.||Large scale and convenience (McDonald’s). Coffee expertise and ambiance (Starbucks).|
|Channels||Restaurants, drive-thrus, delivery apps, mobile ordering||Coffee shops, drive-thrus, mobile app, Starbucks Rewards||Both utilize physical locations and mobile apps.||McDonald’s relies on a network of fast-food restaurants and drive-thrus. Starbucks operates coffee shops with a focus on a welcoming environment. Starbucks also has a strong mobile app presence, including the Starbucks Rewards program.||Extensive restaurant network (McDonald’s). Coffee shop ambiance and mobile app engagement (Starbucks).|
|Customer Relationships||Quick service, consistency, advertising||Personalized experience, loyalty programs, advertising||Both aim to build customer loyalty through consistency and advertising.||McDonald’s focuses on efficient and quick service, offering consistency in its menu. Starbucks focuses on personalized interactions, loyalty programs, and creating a sense of community among its customers.||Fast and consistent service (McDonald’s). Personalized and community-building approach (Starbucks).|
|Key Activities||Food preparation, supply chain management, franchising||Coffee roasting, store management, menu innovation||Both involve food and beverage preparation, supply chain management, and franchising.||McDonald’s core activities revolve around food preparation, supply chain logistics, and franchising its brand. Starbucks’ key activities include coffee roasting, store management, and continuous menu innovation to cater to evolving customer preferences.||Highly efficient supply chain (McDonald’s). Coffee expertise and menu innovation (Starbucks).|
|Key Resources||Real estate, franchised locations, food suppliers||Coffee beans, store locations, baristas||Both rely on real estate, locations, and suppliers.||McDonald’s key resources include a vast real estate portfolio, franchised locations, and a network of food suppliers. Starbucks depends on its coffee bean sources, strategically located stores, and skilled baristas to deliver a premium coffee experience.||Extensive real estate and franchising network (McDonald’s). Coffee sourcing and skilled baristas (Starbucks).|
|Key Partnerships||Franchisees, food suppliers, equipment providers||Coffee bean suppliers, store landlords, technology partners||Both collaborate with franchisees and suppliers.||McDonald’s partners with franchisees and food suppliers to maintain consistency. Starbucks collaborates with coffee bean suppliers, store landlords, and technology companies to enhance its customer experience.||Strong partnerships for consistent quality (McDonald’s). Coffee supply chain and technology enhancements (Starbucks).|
|Revenue Streams||Food sales, franchising fees, royalties||Beverage and food sales, merchandise, licensing||Both generate revenue from food and beverage sales.||McDonald’s revenue primarily comes from food sales, franchising fees, and royalties from franchisees. Starbucks generates revenue from coffee and food sales, merchandise sales, and licensing its brand for products such as coffee beans and ready-to-drink beverages.||Diverse revenue streams within food and beverage categories (both).|
|Cost Structure||Food and labor costs, marketing, franchise support||Coffee bean procurement, labor, store operations||Both incur costs related to food, labor, and marketing.||McDonald’s cost structure includes expenses related to food and labor, marketing, and providing support to franchisees. Starbucks incurs costs related to procuring coffee beans, labor, and store operations, with a focus on creating a unique in-store experience for customers.||Operational efficiency and support for franchisees (McDonald’s). Coffee bean sourcing and in-store experience (Starbucks).|
McDonald’s and Starbucks are examples of the kind of business models that can space between chained and franchised.
Indeed, McDonald’s has found a sweet spot in its franchising operations, reaching 95% of the total operations.
On the other hand, Starbucks, while still transitioning most of its stores as company-operated, in reality, that’s where most of the revenue is generated.
- Business Model Spectrum: McDonald’s and Starbucks represent opposite ends of the retail business model spectrum. McDonald’s primarily follows a heavily franchised model, while Starbucks employs a more heavily chained approach.
- Chained vs. Franchised: The distinction lies in how they operate their stores. McDonald’s heavily relies on franchisees who independently operate most of their locations, while Starbucks retains more control over its stores, owning and operating a larger portion of them directly.
- McDonald’s Franchising: McDonald’s has achieved success in its franchising strategy, with approximately 95% of its total operations being run by franchisees. This has contributed significantly to its business and revenue.
- Revenue Breakdown (McDonald’s):
- In 2022, McDonald’s generated over $23 billion in revenue.
- Of this, around $8.74 billion came from company-operated stores.
- Approximately $14.1 billion came from franchised restaurants.
- In 2021, the revenue was over $23 billion, with almost $10 billion from company-operated stores and $13 billion from franchised restaurants.
- Starbucks Chain Model:
- Starbucks employs a chain business model strategy, focusing on company-owned stores.
- In 2022, Starbucks reported revenue of over $32.2 billion.
- The majority of the revenue, around $26.57 billion, came from owned stores.
- Franchised stores contributed $3.65 billion, and other revenue sources accounted for $2 billion.
- Operational Costs: While Starbucks’ strategy of owning its stores generates more revenue, it also entails higher operational costs compared to the franchise model adopted by McDonald’s.