McDonald’s and Starbucks sit in the opposite spectrum of retail business models. Indeed, whereas McDonald’s follows a heavily franchised business model, Starbucks follows a heavy-chained one.
McDonald’s and Starbucks are examples of the kind of business models that can space between chained and franchised.
Indeed, McDonald’s has found a sweet spot in its franchising operations, reaching 95% of the total operations.
On the other hand, Starbucks, while still transitioning most of its stores as company-operated, in reality, that’s where most of the revenue is generated.
Related Visual Stories
McDonald’s EV/Revenue Multiple
McDonald’s Organizational Structure
Starbucks Revenue Per Employee
Starbucks Organizational Structure