McDonald’s and Starbucks sit in the opposite spectrum of retail business models. Indeed, whereas McDonald’s follows a heavily franchised business model, Starbucks follows a heavy-chained one.


McDonald’s and Starbucks are examples of the kind of business models that can space between chained and franchised.
Indeed, McDonald’s has found a sweet spot in its franchising operations, reaching 95% of the total operations.

On the other hand, Starbucks, while still transitioning most of its stores as company-operated, in reality, that’s where most of the revenue is generated.

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McDonald’s EV/Revenue Multiple






McDonald’s Organizational Structure











Starbucks Revenue Per Employee







Starbucks Organizational Structure



