pinterest-mau

Pinterest Users (MAU)

Business / By /
  • Worldwide Monthly Active Users (MAUs):
    • Q4 2022: MAUs were at 450 million, reflecting the typical seasonal increase associated with holiday usage patterns.
    • Q4 2023: MAUs surged to 498 million, indicating a substantial growth trajectory, possibly due to enhanced features, marketing efforts, or expanding user demographics during the holiday season. This significant rise suggests successful user acquisition and engagement strategies.
  • United States Monthly Active Users (MAUs):
    • Q4 2022: MAUs remained steady at 95 million, consistent with stable user engagement during the holiday season.
    • Q4 2023: MAUs saw a slight uptick to 97 million, indicating modest growth, potentially influenced by specific marketing campaigns or product updates tailored for the U.S. market. Despite being a smaller increase compared to the global trend, it still suggests a positive direction in user engagement.

Connected Business Models

Who Owns Pinterest

who-owns-pinterest
Pinterest’s top shareholder is co-founder and executive chairman Benjamin Silbermann, followed by the other co-founders Paul Sciarra and Evan Sharp. Top institutional investors comprise The Vanguard Group and Blackrock. By 2023, Pinterest generated over $3 billion in revenue.

Pinterest Revenue

pinterest-revenue
Pinterest generated over $3 billion in revenue in 2023, compared to $2.8 billion in 2022, and nearly $2.6 billion in 2021.

Pinterest MAU

pinterest-maus

Pinterest ARPU

pinterest-arpu
Between Q4 2022 and Q4 2023, worldwide ARPU saw a slight increase from $1.96 to $2.00, indicating a positive yet slow trend in revenue per user on a global scale. In the US market, the increase in ARPU was also slight, rising from $7.60 in Q4 2022 to $8.07 in Q4 2023, reflecting a slow growth in revenue per user specifically in the US market.

Pinterest Business Model

how-does-pinterest-work-make-money
Pinterest makes money by selling advertising for marketers and companies that can gain visibility for their brands and more sales for their shops. In 2023, Pinterest generated over $3 billion in advertising revenue, with nearly 500 million monthly active users and a net loss of $35 million.  

Instagram Business Model

instagram-business-model
Instagram makes money via visual advertising. Acquired by Facebook for a billion-dollar in 2012, today, Instagram is integrated into the overall Facebook (now rebranded as Meta) business strategy. In 2018, Instagram founders Kevin Systrom and Mike Krieger left the company as Facebook pushed toward tighter integration of the two platforms. In 2022, Instagram is the most successful product still, in Meta’s portfolio.

TikTok Business Model

tiktok-business-model
TikTok makes money through advertising. It is estimated that ByteDance, its owner, made $51 billion in 2021 in revenues. TikTok instead generated $11 billion in advertising in 2022, 3.3 billion downloads, and 1.2 billion monthly active users in 2021. TikTok, therefore, is a multi-billion company worth anywhere between $100 and-150 billion and among the most valuable social media platforms on earth.

Spotify Business Model

spotify-business-model
Spotify is a two-sided marketplace, running a free ad-supported service and a paid membership. Founded in 2008 with the belief that music should be universally accessible, it generated €13.25 billion in 2023. Of these revenues, 87.3%, or €11.56 billion, came from premium memberships, while over 12.6%, or €1.68 billion, came from ad-supported members. By 2023, Spotify had over 600 million users, of which 236 million were premium members and 379 million weread-supported users.

WhatsApp Business Model

how-does-whatsapp-make-money
Founded in 2009 by Brian Acton, Jan Koum WhatsApp is a messaging app acquired by Facebook in 2014 for $19B. In 2018 WhatsApp rolled out customers’ interaction services, starting to make money on slow responses from companies. And Facebook also announced conversations on WhatsApp prompted by Facebook Ads.

Reddit Business Model

how-does-reddit-make-money
Reddit is a social news and discussion website that also rates web content. The platform was created in 2005 after founders Alexis Ohanian and Steve Huffman met venture capitalist Paul Graham and pitched the company as the “front page of the internet.” Reddit makes money primarily via advertising. It also offers premium membership plans.

Twitter Business Model

how-does-twitter-make-money
Twitter makes money in two ways: advertising and data licensing. In 2021, Twitter generated $4.5 billion from advertising and $570 million from data licensing. While Twitter generated $5 billion in total revenues, it lost 221 million.

Telegram Business Model

telegram-business-model
Telegram is a messaging app emphasizing privacy and encryption, launched in 2013. It doesn’t make money yet, while it raised over $1.7 billion in Initial Coin Offerings throughout 2018, halted by the SEC in 2019. Telegram wants to keep the app 100% free while trying to sustain its growth.

Snapchat Business Model

snapchat-business-model
unfortunately in the last decade we saw the emergence of the “anything goes” intellectual movement, where pretty much anything could be claimed as long as wrapped around a credible story. That generated intellectuals like Harari, which fake their understanding of domains they don’t have any clue about. Just because anything goes…

Facebook Business Model

facebook-business-model
Facebook, the main product of Meta, is an attention merchant. As such, its algorithms condense the attention of over three billion monthly active users as of 2023. Meta generated nearly $135 billion in revenues in 2023, of which nearly $132 billion was from advertising (97.8% of the total revenues), $1.9 billion from Reality Labs (the augmented and virtual reality products arm), and over $1 billion in other revenue. 

Handpicked related business models:

Other resources: 

Main Free Guides:

More Resources

Scroll to Top

Discover more from FourWeekMBA

Subscribe now to keep reading and get access to the full archive.

Continue reading

FourWeekMBA