Pinterest Revenue: FY2025 data

Pinterest Revenue

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In short

Pinterest’s revenue rose 16% to $4.22 billion in fiscal 2025, according to its 10-K. U.S. and Canada billings brought in $3.05 billion, about 72%, while Europe grew fastest, up 30% to $779 million. Monthly active users reached 619 million, up 12%.

Sources: Form 10-K for fiscal 2025, Form 10-K for fiscal 2023. Analysis by The Business Engineer.

How we source: the figures in the boxes and charts on this page come from Pinterest’s own annual filing, with the period stated next to each number. Data checked 17 October 2026. The original article below may quote earlier periods. Our methodology.

Key figures ยท fiscal 2025 (year to 31 December 2025)
Total revenue, FY2025$4.22B+15.8% vs prior year
U.S. and Canada$3.05B+11.4% vs prior year
Europe$779M+29.6% vs prior year
Rest of World$390M+27.8% vs prior year
Monthly active users619 million (up 12%)31 December 2025
Global ARPU$7.21 (U.S. and Canada $30.84)FY2025
Net income$416.9M (2024: $1,862.1M, lifted by a tax benefit)FY2025
Source: Form 10-K for fiscal 2025, Form 10-K for fiscal 2023. Changes calculated by FourWeekMBA from the filing.
Pinterest Revenue
PINS · FY2024
$3.6B
Total Revenue (FY2024)
+17.8% YoY
Total $3.6B Revenue U.S. & Canada $2.8B (78%) Europe: $500M (14%) Rest of World: $300M (8%)
title="2019: $1.1B">2019
title="2020: $1.7B">2020
title="2021: $2.6B">2021
title="2022: $2.8B">2022
title="2023: $3.1B">2023
2024
Pinterest's revenue per user is accelerating as the platform improves shopping ad formats and AI-powered personalization.
Explore In-Depth AI & Business Strategy →
fourweekmba.com data card · Updated FY2024

Pinterest generated over $3 billion in revenue in 2023, compared to $2.8 billion in 2022, and nearly $2.6 billion in 2021.

  • Steady revenue growth from 2017 to 2022, with an increase in total revenue each year
  • 2017 to 2018: 60% growth, increasing from $0.472 billion to $0.755 billion
  • 2018 to 2019: 51% growth, rising from $0.755 billion to $1.14 billion
  • 2019 to 2020: 48% growth, expanding from $1.14 billion to $1.69 billion
  • 2020 to 2021: 53% growth, climbing from $1.69 billion to $2.58 billion
  • 2021 to 2022: 8.5% growth, reaching $2.8 billion in 2022, with a slower growth rate compared to previous years
Pinterest revenue by region, FY2025
Revenue by customer billing address, fiscal 2025; the three regions add up to total revenue
U.S. and Canada$3.05B ยท 72%
Europe$779M ยท 18%
Rest of World$390M ยท 9%
Source: Form 10-K for fiscal 2025, Form 10-K for fiscal 2023. Bars drawn to scale. Chart by The Business Engineer.
Pinterest revenue, FY2021 to FY2025
Total revenue per fiscal year
FY2021$2.58B
FY2022$2.80B
FY2023$3.06B
FY2024$3.65B
FY2025$4.22B
Source: Form 10-K for fiscal 2025, Form 10-K for fiscal 2023. Bars drawn to scale. Chart by The Business Engineer.

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