In 2022, Apple is worth two and a half trillion dollars. Apple generated over $191 billion from iPhone sales, in 2021, which accounted for over 52% of its net sales. Followed by services revenues at $68.4 billion, wearables and accessories at $38.3 billion, Mac sales at $35.2 billion, and iPad sales at $31.86 billion.
Contents
Apple business model

Apple value proposition

Apple mission and vision

Apple evolution
Apple business strategy

Apple distribution strategy

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