How Much Do Peloton Instructors Make?

  • Peloton is an American exercise equipment and media company headquartered in New York City. With millions of paid subscribers signing up for remote exercise classes, there has been some conjecture regarding how much fitness instructors can earn.
  • Peloton does not publicly disclose how much its instructors make. However, it is widely assumed they make between $500-750 per class. The exact salary is also dependent on their prior experience, qualifications, and popularity on the Peloton platform.
  • Peloton co-founder John Foley also handed out free stock options to entice instructors to join the platform. Options held by current and former employees are now worth billions of dollars.

Peloton origin story

Peloton is an American exercise equipment and media company headquartered in New York City and founded by Graham Stanton, Hisao Kushi, John Foley, Tom Cortese, and Yony Feng. 

The company’s core product offering consists of branded treadmills and stationary bicycles that are used to remotely participate in streamed, online exercise classes.

Access to these classes and additional features on the equipment itself is charged at $39 a month. With 5.9 million members on the Peloton platform and 2.3 million connected fitness subscribers, there has been considerable interest and speculation around how much Peloton fitness instructors earn. 

Thanks to the COVID-19 pandemic, some Peloton instructors have also become celebrities overnight. Many have been featured on Saturday Night Live, with countless Reddit threads and personal blogs ranking instructors on their workouts, personalities, and motivation skills.

So how much do these instructors make? Let’s attempt to answer this question below.

Peloton instructor salaries

Before going any further, it is important to note that the company does not publicly disclose the salaries of its instructors. 

It is also worth pointing out that, just like any other profession, fitness instructor salaries exist on a continuum. They are likely commensurate with experience, qualifications, and the number of classes taught on a weekly or monthly basis. 

Having said all that, it is generally agreed that most instructors receive between $500-$750 per class taught. If an instructor teaches 10 classes per week, then they could potentially earn around $20,000 each month.

On the Peloton platform, salary is also dependent on popularity. Cycling instructor Cody Rigsby, who has 978,000 Instagram followers, recently purchased a $1.46 million penthouse in New York City

In a Bloomberg report from January 2021, one Peloton instructor claimed they received a six-figure salary plus bonuses. They also suggested instructors with more experience could earn upwards of $500,000 per year, with some also earning additional income from external sponsorships.

The company also employs its instructors on a permanent and sometimes full-time basis. This means they receive additional perks such as paid leave and weekly physical therapy to prevent exercise-related injuries.

Stock options

Peloton co-founder John Foley is also a big believer in shared ownership, with the company handing out stock options during the early days to attract popular instructors to the platform.

Regulatory filings show current and former Peloton employees hold company stock worth several billion dollars.

peloton-business-model
Peloton is a media and exercise equipment company primarily making money making money via its fitness products (indoor cycle with a touchscreen monitor with a base price of $1,895, also known as the Bike Basics package). Other packages are also available, including the Bike Essentials ($2,045), Bike Works ($2,145), and Bike Family ($2,345).
peloton-competitors
Peloton is a media and exercise equipment company primarily making money making money via its fitness products. The idea for the company came from John Foley, who argued that technology could help time-poor individuals get a full workout at home. The company competes with other players like Bowflex, NordicTrack, Life Fitness, MYX Fitness.

Read Next: Peloton Business Model, Peloton Competitors.

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Gennaro Cuofano

Gennaro is the creator of FourWeekMBA which reached over a million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | Visit The FourWeekMBA BizSchool | Or Get The FourWeekMBA Flagship Book "100+ Business Models"