Smartphone Market Share US

YearAppleSamsungMotorolaLGGoogle201754.42%25.29%3.27%7.41%1.57%201856.91%24.76%3.75%5.86%2.23%201955.55%26.95%3.44%6.01%2.55%202061.07%24.12%3.21%4.33%2.34%202159.15%26.44%3.94%3.32%2.38%2022 54.42%30.85%5.12%2.1%2.35%202361.3%22.06%3.5%1%2.37%FourWeekMBA Intelligence - Data gs.statcounter.com Read Next: Apple Business Model, Google Business Model, Google Subsidiaries, What Happened To Google Glass?, What happened to Google Plus?, How does Google Maps make money?, Who Owns Google?, How Does YouTube Make Money?, History of Youtube, How Do YouTubers Make Money? Related Case Studies Google Business Model A hidden revenue business model is a pattern for revenue generation that keeps users out of the equation, so they don't pay for the service or product offered. For instance, Google's users don't pay for the search engine. Instead, the revenue streams come from advertising money spent by businesses bidding on keywords. How Does Google Make Money Google (now Alphabet) primarily makes money through advertising. The Google search engine, while free, is monetized with paid advertising. In 2021 Google's advertising generated over $209 billion (beyond Google Search, this comprises YouTube Ads and the Network Members Sites) compared to $257 billion in net sales. Advertising represented over 81% of net sales, followed by Google Cloud ($19 billion) and Google's other revenue streams (Google Play, Pixel phones, and YouTube Premium). Apple Business Model Evolution Apple Business Model Apple has a business model that is divided into products and services. Apple generated over $394 billion in revenues in 2022, of which $205.5 came from iPhone sales, $40 billion came from Mac sales, over $41 billion came from accessories and wearables (AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch, and accessories), $29.3 billion came from iPad sales, and $78.13 billion came from services. Apple Value Propositon Apple is a tech giant, and as such, it encompasses a set of value propositions that make Apple's brand recognized among consumers. Apple's brand's three fundamental value propositions leverage the "Think Different" motto; reliable tech devices for mass markets. Starting in 2019, Apple also emphasized more privacy to differentiate itself from other tech giants. Economics of the iPhone It costs Apple $501 to make an iPhone 14 Pro Max, and the company sells it at a base price of $1099. This makes Apple's base markup on the latest iPhone model at 119% Apple is the only tech company able to sell its tech products at a such a premium, thanks to a combination of hardware, software and marketplace. Apple Business Growth It costs Apple $501 to make an iPhone 14 Pro Max, and the company sells it at a base price of $1099. This makes Apple's base markup on the latest iPhone model at 119% Apple is the only tech company able to sell its tech products at such a premium, thanks to a combination of hardware, software, and marketplace. Apple Distribution Strategy In 2022, most of Apple's sales (62%) came from indirect channels (comprising third-party cellular networks, wholesalers/retailers, and resellers). These channels are critical for sales amplification, scale, and subsidies (to enable the iPhone to be purchased by many people). In comparison, the direct channel represented 38% of the total revenues. Stores are critical for customer experience, enabling the service business, and branding at scale. Apple PESTEL Analysis Apple Organizational Structure Apple has a traditional hierarchical structure with product-based grouping and some collaboration between divisions. Apple SWOT Analysis Apple can leverage a strong consumer brand and set of successful products as a strength. Yet the company is still too reliant on the iPhone as a primary revenue stream. Though Apple is working to open up new markets as an opportunity, it has to make sure to sustain its stores' sales. Market Expansion Theory How do Apps Make Money Apps in the Apple Store follow five primary business model patterns: the free model, where the app might make money via paid ads. Freemium model where the app charges for premium features; subscription-based model, paid model, and paymium model is a mix of paid and freemium. Apple Business Strategy When looking at the Apple Business Model, it is easy to assume that it is solely a product company which sells devices that are beautifully crafted. However, there would have been no success for the Mac without its OS operating system. There would not have been iPod success without iTunes. And no success for iPhones without the Apple Store. What's next for Apple's success?

Smartphone Market Share US

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Gennaro Cuofano

Year	Apple	Samsung	Motorola	LG	Google
2017	54.42%	25.29%	3.27%	7.41%	1.57%
2018	56.91%	24.76%	3.75%	5.86%	2.23%
2019	55.55%	26.95%	3.44%	6.01%	2.55%
2020	61.07%	24.12%	3.21%	4.33%	2.34%
2021	59.15%	26.44%	3.94%	3.32%	2.38%
2022	54.42%	30.85%	5.12%	2.1%	2.35%
2023	61.3%	22.06%	3.5%	1%	2.37%

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Gennaro Cuofano

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