Who Owns Skechers?

Skechers is primarily owned by institutional investors like FMR (Fidelity) with 14.6% of Class A Shares, The Vanguard Group, and BlackRock with 8.9% and 8.5%, respectively of the same. Other institutional investors comprise Schechers Voting Trust, ArrowMark Colorado Holdings, and the Massachusetts Financial Services Co. Top individual shareholders comprise Robert Greenberg, founder, and CEO of the company, followed by Michael Greenberg, President, Co-Founder, both 30-year veterans of the footwear industry, which played a key role in the growth of Skechers since 1994.

Aspect	Description	Analysis	Examples
Products and Services	Skechers is a global footwear company that offers a wide range of footwear products for men, women, and children. The core offerings include athletic shoes, lifestyle footwear, performance shoes, sandals, boots, and workwear footwear. Skechers also manufactures and sells apparel and accessories, including activewear, socks, and bags. The company is known for its comfort-focused footwear designs.	Skechers’ primary products and services encompass a diverse range of footwear for various occasions, including athletic, lifestyle, performance, and workwear options. The brand also offers apparel and accessories to complement its footwear offerings. Skechers is recognized for its emphasis on comfort-focused designs.	Athletic shoes, lifestyle footwear, performance shoes, sandals, boots, workwear footwear, apparel (e.g., activewear), accessories (e.g., socks, bags), comfort-focused designs.
Revenue Streams	Skechers generates revenue primarily through the sale of footwear products to consumers through various channels, including company-owned retail stores, third-party retailers, e-commerce, and international operations. The company’s income is predominantly derived from product sales. Additionally, Skechers may earn income from licensing agreements and brand collaborations.	Revenue sources include sales of footwear products through company-owned stores, third-party retailers, e-commerce platforms, and international operations. Licensing agreements and brand collaborations extend the brand’s reach and generate additional income.	Revenue from the sale of footwear products (e.g., athletic shoes, lifestyle footwear), income from licensing agreements (e.g., Skechers-branded merchandise), income from brand collaborations (e.g., limited-edition releases).
Customer Segments	Skechers serves a diverse customer base that includes individuals of all ages seeking comfortable and stylish footwear for various activities and occasions. The brand appeals to athletes, fitness enthusiasts, casual wearers, and those in need of work-specific footwear. Skechers offers options for different lifestyles and preferences.	Skechers’ customer segments encompass individuals of all ages, from children to adults, looking for comfortable and stylish footwear suitable for various activities and occasions. The brand caters to athletes, fitness enthusiasts, casual wearers, and professionals needing work-appropriate footwear. Skechers provides options for diverse lifestyles and preferences.	Individuals of all ages, athletes, fitness enthusiasts, casual wearers, professionals needing work-specific footwear, customers valuing comfort and style, diverse lifestyles and preferences.
Distribution Channels	Skechers distributes its products through a variety of channels, including company-owned retail stores, third-party retailers (e.g., department stores, shoe stores), e-commerce platforms (official website), and international operations (franchise stores and distribution agreements). The brand’s products are available both in physical retail locations and online.	Distribution channels encompass company-owned retail stores offering an exclusive shopping experience, third-party retailers providing accessibility to a wide customer base, e-commerce platforms for online sales and convenience, and international operations, including franchise stores and distribution agreements for global reach. A presence in both physical and online channels ensures product availability.	Distribution through company-owned retail stores (e.g., Skechers outlets), third-party retailers (e.g., Macy’s, Foot Locker), e-commerce platforms (e.g., Skechers.com), international operations (e.g., franchise stores, distribution agreements), both physical retail locations and online platforms.
Key Partnerships	Skechers collaborates with third-party retailers and distribution partners to ensure its products are readily available to consumers across a wide range of locations. The company may also partner with athletes, celebrities, and influencers for endorsement and marketing campaigns. Additionally, Skechers collaborates with charitable organizations for philanthropic initiatives.	Collaborations with third-party retailers and distribution partners ensure product accessibility and market reach. Partnerships with athletes, celebrities, and influencers enhance brand visibility and credibility. Collaborations with charitable organizations align with the brand’s philanthropic efforts.	Collaborations with third-party retailers (e.g., DSW, Zappos), distribution partners (e.g., distribution agreements), partnerships with athletes (e.g., Tony Romo), celebrities (e.g., Demi Lovato), influencers, collaborations with charitable organizations (e.g., Skechers Pier to Pier Friendship Walk).
Key Resources	Skechers’ key resources include its portfolio of footwear products, production facilities, retail stores, e-commerce platforms, a strong brand identity, research and development (R&D) capabilities for innovative designs, quality materials, marketing and advertising campaigns, and a commitment to comfort and style. The company values product quality and customer satisfaction.	The portfolio of footwear products forms the core resource, featuring options for various occasions and preferences. Production facilities enable footwear manufacturing. Retail stores and e-commerce platforms facilitate sales and customer engagement. A strong brand identity fosters customer loyalty. R&D capabilities drive innovative designs. Quality materials maintain product standards. Marketing and advertising campaigns support brand visibility. A commitment to comfort and style aligns with customer expectations.	Portfolio of footwear products (e.g., athletic shoes, lifestyle footwear), production facilities, company-owned retail stores, e-commerce platforms (e.g., Skechers.com), strong brand identity, research and development (R&D) capabilities, quality materials, marketing and advertising campaigns (e.g., Skechers commercials), commitment to comfort and style, product quality, customer satisfaction.
Cost Structure	Skechers incurs costs related to the production and manufacturing of footwear products, including raw materials (e.g., shoe materials, cushioning technology), labor, and quality control measures. Investment in marketing and advertising campaigns promotes brand awareness and product launches. Employee salaries and benefits, including store staff and creative teams, represent a significant portion of costs. Distribution and logistics expenses are incurred to deliver products to various channels. Investments in R&D drive product innovation and design.	Costs related to production encompass raw materials, labor, manufacturing processes, and quality control measures. Marketing and advertising campaigns are essential for brand visibility and new product launches. Employee salaries and benefits, including store staff and creative teams, constitute a substantial expense. Distribution and logistics costs are necessary for product delivery. Investments in R&D support product innovation and design, enhancing competitiveness.	Costs related to production and manufacturing, marketing and advertising campaigns (e.g., advertising commercials), employee salaries and benefits (e.g., store staff, creative teams), distribution and logistics expenses, investments in research and development (R&D) for product innovation and design.
Competitive Advantage	Skechers’ competitive advantage lies in its diverse range of comfortable and stylish footwear options, a strong brand identity, a commitment to innovation in design and technology, a broad distribution network, partnerships with athletes and celebrities for endorsements, and philanthropic initiatives. The brand’s emphasis on comfort and style sets it apart.	Offering a diverse range of comfortable and stylish footwear options caters to diverse customer preferences and sets Skechers apart. A strong brand identity fosters recognition and trust. A commitment to innovation in design and technology drives product appeal. A broad distribution network ensures accessibility. Partnerships with athletes and celebrities enhance credibility. Philanthropic initiatives reflect a commitment to social responsibility. The emphasis on comfort and style resonates with customers.	Diverse range of comfortable and stylish footwear options, strong brand identity, commitment to innovation in design and technology, broad distribution network, partnerships with athletes (e.g., Tony Romo) and celebrities (e.g., Demi Lovato) for endorsements, philanthropic initiatives (e.g., Skechers Pier to Pier Friendship Walk), emphasis on comfort and style.
Value Proposition	Skechers offers customers a value proposition centered on comfortable and stylish footwear suitable for various occasions and preferences. The brand provides a wide range of options, including athletic, lifestyle, performance, and workwear footwear, with a focus on innovative design and comfort. Customers value Skechers’ commitment to quality and style.	Skechers’ value proposition revolves around comfortable and stylish footwear designed for diverse occasions and preferences. The brand’s extensive range of options, including athletic, lifestyle, performance, and workwear footwear, caters to various customer needs. Innovative design and comfort are key selling points. Customers appreciate Skechers’ commitment to quality and style.	Comfortable and stylish footwear for various occasions and preferences, extensive range of options (e.g., athletic, lifestyle, performance, workwear footwear), innovative design and comfort, commitment to quality and style.

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Key Highlights

Primary Ownership by Institutional Investors:
- Skechers, a prominent footwear company, is primarily owned by various institutional investors.
- FMR (Fidelity) holds a significant ownership stake with 14.6% of Class A Shares.
- The Vanguard Group and BlackRock are also major institutional investors in Skechers, with ownership stakes of 8.9% and 8.5% respectively.
Other Institutional Investors:
- In addition to FMR, The Vanguard Group, and BlackRock, other institutional investors play a role in owning shares of Skechers.
- These investors include Skechers Voting Trust, ArrowMark Colorado Holdings, and the Massachusetts Financial Services Co.
Top Individual Shareholders:
- Key individuals who have contributed significantly to Skechers’ growth have substantial ownership stakes in the company.
- Robert Greenberg, the founder and CEO of Skechers, holds a prominent position among the top individual shareholders.
- Michael Greenberg, President and Co-Founder of Skechers, also has a notable ownership stake.
- Both Robert and Michael Greenberg have extensive experience in the footwear industry, contributing to Skechers’ success since its establishment in 1994.