Who Owns NBCUniversal?

NBCUniversal is a division of Comcast Corporation, initially acquired in 2009; Comcast completed the acquisition of NBCUniversal from General Electric in 2011. In 2022 NBCUniversale generated $2.56 billion in revenue. Comcast’s ownership is broken down between Class A and Class B Stocks (significantly more voting power per share than Class A shares). Indeed, the principal individual shareholder is Brian Roberts, chairman and CEO of Comcast, holding executive positions within the company since the 1990s. He owns 100% of Class B stocks, thus having significant voting power. Followed by The Vanguard Group with 8.7% of Class A stocks and BlackRock with 6.9% of Class A stocks.

Aspect	Description	Analysis	Examples
Products and Services	NBCUniversal is a media and entertainment conglomerate that offers a wide range of content and services. Its core offerings include television programming, film production, theme parks, news, sports coverage, and digital media content. The company owns and operates several well-known brands and networks, including NBC, Universal Pictures, Telemundo, CNBC, and more.	NBCUniversal’s primary products and services encompass television programming, film production, theme parks, news, sports coverage, and digital media content. The company owns a diverse portfolio of well-known brands and networks.	Television programming, film production, theme parks, news (e.g., CNBC), sports coverage, digital media content, well-known brands and networks (e.g., NBC, Universal Pictures, Telemundo).
Revenue Streams	NBCUniversal generates revenue from various sources, including advertising sales on its television networks, cable subscriptions, film box office revenue, licensing and distribution of content, theme park admissions, digital advertising, and affiliate fees from cable and satellite providers. The company also earns income from international and local operations.	Revenue sources include advertising sales, cable subscriptions, film box office revenue, content licensing and distribution, theme park admissions, digital advertising, and affiliate fees from cable and satellite providers. International and local operations contribute to earnings.	Revenue from advertising sales, cable subscriptions, film box office revenue, content licensing and distribution, theme park admissions, digital advertising, affiliate fees from cable and satellite providers, income from international and local operations.
Customer Segments	NBCUniversal serves a broad customer base that includes television viewers, moviegoers, theme park visitors, advertisers, cable and satellite providers, and digital media consumers. The company appeals to audiences seeking entertainment, news, sports, and digital content.	NBCUniversal’s customer segments encompass television viewers, movie enthusiasts, theme park visitors seeking entertainment experiences, advertisers looking to reach wide audiences, cable and satellite providers distributing its content, and digital media consumers seeking news and entertainment. The company caters to diverse entertainment and content needs.	Television viewers, moviegoers, theme park visitors, advertisers, cable and satellite providers, digital media consumers, audiences seeking entertainment, news, sports, and digital content.
Distribution Channels	NBCUniversal distributes its content through various channels, including cable and satellite providers, over-the-air television broadcasts, movie theaters, digital streaming platforms, theme park admissions, and its official websites and apps. The company’s content is accessible through both traditional and digital mediums.	Distribution channels encompass cable and satellite providers delivering television content, over-the-air television broadcasts, movie theaters screening films, digital streaming platforms offering on-demand content, theme park admissions providing immersive experiences, and official websites and apps for digital access. A presence in both traditional and digital channels ensures content reach.	Distribution through cable and satellite providers, over-the-air television broadcasts (e.g., NBC), movie theaters, digital streaming platforms (e.g., Peacock), theme park admissions, official websites and apps (e.g., NBCUniversal.com, NBC app).
Key Partnerships	NBCUniversal collaborates with cable and satellite providers to distribute its television content to a wide audience. The company also partners with advertisers for advertising campaigns and promotions. Additionally, NBCUniversal may collaborate with other production studios and content creators for joint ventures and co-productions.	Collaborations with cable and satellite providers ensure content distribution. Partnerships with advertisers support advertising campaigns and monetization. Collaborations with other production studios and content creators enable joint ventures and co-productions, expanding the content portfolio.	Collaborations with cable and satellite providers (e.g., Comcast, AT&T), partnerships with advertisers (e.g., Super Bowl advertisers), collaborations with other production studios and content creators (e.g., Illumination Entertainment for film production).
Key Resources	NBCUniversal’s key resources include its vast library of content, production studios, television networks, film franchises, theme parks, digital platforms, news organizations (e.g., CNBC), advertising partnerships, and a dedicated workforce of creative professionals. The company also values content creation and innovation.	The vast content library, production studios, television networks, film franchises, theme parks, digital platforms, and news organizations form the core resources. Advertising partnerships support revenue generation. A dedicated workforce of creative professionals drives content creation and innovation.	Vast content library, production studios (e.g., Universal Pictures), television networks (e.g., NBC), film franchises (e.g., Fast & Furious), theme parks (e.g., Universal Studios), digital platforms (e.g., Peacock), news organizations (e.g., CNBC), advertising partnerships, dedicated creative workforce, focus on content creation and innovation.
Cost Structure	NBCUniversal incurs costs related to content production, including film and television production expenses, talent salaries, and production facilities. Marketing and advertising expenses are significant to promote content and attract viewers. Employee salaries and benefits, including creative professionals and news reporters, constitute a substantial portion of costs. Distribution and licensing expenses are incurred to make content available on various platforms. Investments in theme park operations and digital platforms also require resources.	Costs related to content production encompass film and television production expenses, talent salaries (e.g., actors, directors), and production facilities. Marketing and advertising costs are essential to drive content visibility and audience engagement. Employee salaries and benefits, including creative professionals and news reporters, represent a substantial expense. Distribution and licensing expenses are necessary for content availability. Investments in theme park operations (e.g., new attractions) and digital platforms (e.g., streaming technology) require resources.	Costs related to content production and distribution, marketing and advertising campaigns (e.g., promotional events), employee salaries and benefits (e.g., creative professionals, news reporters), distribution and licensing expenses, investments in theme park operations (e.g., new attractions), investments in digital platforms (e.g., streaming technology).
Competitive Advantage	NBCUniversal’s competitive advantage lies in its vast content library, strong portfolio of television networks and film franchises, theme park operations, digital streaming platforms, news organizations, advertising partnerships, and a dedicated creative workforce. The company’s diverse content offerings and distribution reach set it apart.	The vast content library, including iconic film franchises like “Fast & Furious” and television networks like NBC, plays a significant role in attracting viewers. Theme park operations offer immersive entertainment experiences. Digital streaming platforms meet changing viewer preferences. News organizations like CNBC provide credible news coverage. Advertising partnerships drive revenue. A dedicated creative workforce fosters content innovation. Diverse content offerings and distribution channels enhance competitiveness.	Vast content library, strong portfolio of television networks and film franchises (e.g., “Fast & Furious,” NBC), theme park operations (e.g., Universal Studios), digital streaming platforms (e.g., Peacock), news organizations (e.g., CNBC), advertising partnerships, dedicated creative workforce, diverse content offerings and distribution reach.
Value Proposition	NBCUniversal offers customers a value proposition centered on diverse and engaging entertainment and news content accessible through multiple platforms. The company provides a wide range of content, including blockbuster films, live television events, news coverage, theme park experiences, and digital streaming options. Customers value the company’s commitment to innovation and creativity.	NBCUniversal’s value proposition revolves around diverse and engaging entertainment and news content accessible through multiple platforms. The company caters to various entertainment preferences, offering blockbuster films, live television events, credible news coverage, theme park experiences, and digital streaming choices. Customers appreciate NBCUniversal’s commitment to innovation and creativity.	Diverse and engaging entertainment and news content, accessibility through multiple platforms, wide range of content offerings (e.g., blockbuster films, live television events, news coverage), theme park experiences, digital streaming options (e.g., Peacock), commitment to innovation and creativity.

Key Highlights:

NBCUniversal under Comcast: NBCUniversal, a major media conglomerate, operates as a division of Comcast Corporation. Comcast acquired NBCUniversal in 2011 from General Electric, following the initial acquisition process that began in 2009.
Comcast’s Acquisition and Ownership: Comcast completed the acquisition of NBCUniversal from General Electric, solidifying its ownership over the media conglomerate.
NBCUniversal’s 2022 Revenue: In 2022, NBCUniversal generated revenue amounting to $2.56 billion, reflecting its significant presence in the media industry.
Ownership Structure: Comcast’s ownership is structured through Class A and Class B Stocks, with Class B shares holding notably more voting power per share than Class A shares.
Principal Individual Shareholder: Brian Roberts, chairman and CEO of Comcast, is a key individual shareholder and owner of Class B stocks. His leadership within the company dates back to the 1990s, giving him significant voting power.
Other Major Shareholders: The Vanguard Group holds 8.7% of Class A stocks, and BlackRock holds 6.9% of Class A stocks, further influencing the ownership structure of Comcast.