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SWOT Analysis vs. Balanced Scorecard
The SWOT Analysis is primarily used for strategic planning and to assess the competitive landscape based on the strengths, weaknesses, opportunities, and threats. The balanced scorecard is a goal-setting and management tool to achieve the strategic goals set by the organization. Therefore the two tools can be used as complementary, with the SWOT analysis to assess the competitive landscape and the balanced scorecard to execute the strategic goals.
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