The PESTEL Analysis can be used as an extension of the SWOT Analysis to understand macro-trends shaping an industry based on several macro areas. Therefore SWOT Analysis and PESTEL Analysis can be used in conjunction to have a wider understanding of both competition and macro trends shaping an industry.



Read Next: SWOT, Pestel, Ansoff, Technology Adoption Curve, TOWS, SOAR, Balanced Scorecard, OKR, Agile Methodology, Value Proposition, VTDF Framework.
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