The PESTEL Analysis can be used as an extension of the SWOT Analysis to understand macro-trends shaping an industry based on several macro areas. It can be integrated with Porter’s Five Forces model for a wider assessment of competition within an industry and take the strategic positioning, planning, and execution.


Read Next: Porter’s Five Forces, PESTEL Analysis, SWOT, Porter’s Diamond Model, Ansoff, Technology Adoption Curve, TOWS, SOAR, Balanced Scorecard, OKR, Agile Methodology, Value Proposition, VTDF Framework.
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