How does Duolingo make money?

Duolingo generates revenue primarily through subscriptions (Duolingo Plus/Super/Max), advertising in the free tier, the Duolingo English Test, and in-app purchases.

What is Duolingo's subscriber count?

Duolingo has over 8 million paid subscribers as of 2024, out of 100+ million monthly active users, representing a ~8% conversion rate.

Is Duolingo Profitable?

Q: Is Duolingo profitable?

Yes. Duolingo became profitable in FY2024, reporting approximately $90 million in net income on $631 million in revenue.

Duolingo

Profitability

Yes — ~$90M net income

Full Year FY2024

▲ Profitable

~$90M: Net Income FY2024

$631M: Revenue FY2024

~73%: Gross Margin

8M+: Paid Subscribers

Duolingo achieved profitability driven by its freemium-to-subscription model, with Duolingo Max (AI-powered tier) driving ARPU growth. The gamification engine creates strong engagement loops that convert free users to paid subscribers.

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Duolingo was profitable in 2023, as it reported a net income of $16.07 million in 2023, compared to a net loss of $59.57 million in 2022 and $60.13 million net loss in 2021.