Google has an organizational culture built around the pillars of innovation and a superior employee experience.
Understanding Google’s organizational culture
Google’s superior organizational culture is well publicized, and for good reason.
The company won 9 separate awards from Comparably in 2022 alone, including Best Engineering Team, Best Marketing Team, Best Global Culture, and Best Company Outlook.
Google also occupied the number one position above 49 similar companies in the Forbes Best Company Culture list of 2020.
Google’s organizational culture is successful because it avoids the mundane aspects of a typical corporation. Instead, the company focuses on creating a workplace environment conducive to the generation of innovative ideas.
Happy employees are creative employees, at the end of the day.
To promote this culture, Google offers many perks. Employees can bring their pets to work, catch up on sleep in a nap pod, or receive a haircut from an on-site hairdresser.
More important, however, is the way Google has encouraged employees to learn and knowledge-share from the early days of the company.
Google takes this ethos very seriously. While learning is the right of every employee, teaching is the responsibility of the entire company.
This is exemplified by the Googler to Googler (G2G) network which handles around 80% of all employee training and is comprised of around 6,000 individuals.
Backed by a robust, collaborative environment, employees can learn various professional skills such as public speaking or negotiation and provide one-on-one mentorship.
Interesting aspects of Google’s organizational culture
How else is innovation and employee well-being furthered at Google? Let’s take a look a just a few of the measures in place.
Google has a long and proven track record of successful innovations from Google Maps to Android, YouTube, and Gmail.
Within Google Search itself there are also countless features such as autocomplete, translations, and universal search.
The company follows the “Think 10x” rule which means it focuses on making a product ten times better than anything else on the market.
According to former CEO Larry Page, this enables employees to pursue big ideas and helps them avoid the mindset of doing just enough to beat the competition.
Exhaustive recruitment process
According to CNBC, Google receives around 3 million applications each year with an acceptance rate of just 0.2%.
The company could be forgiven for rushing its recruitment strategy to process the large volume of applications, but instead, it is incredibly meticulous.
In addition to a candidate’s intellect and technical qualifications, Google evaluates their creative thought process and whether they can think on their feet with obscure questions like “How many golf balls could a school bus hold?”
Employees are also required to attend numerous phone and on-site interviews and their credentials are evaluated by a job-specific hiring committee made up of directors and senior managers.
Ultimately, Google’s exhaustive hiring process enables it to secure the most articulate and creative talent who represent the best cultural fit.
Google’s People Operations department uses data analytics to create a positive culture for employees and solve problems.
Specific algorithms are used to identify those employees most at risk of leaving the company and Google has even performed studies on the optimal shape of tables in its cafeteria.
In one instance, Google observed that it had a retention problem with female staff who were leaving at twice the rate of their male counterparts.
HR then identified that the cause of the problem was a lack of maternity leave, so the company increased it from 12 weeks to 5 months.
The company’s scientific, data-based approach to HR may seem cold and calculated when dealing with people. But in reality, Google is committed to rectifying nuanced problems and creating an ideal corporate culture.
- Google has an organizational culture built around the pillars of innovation and a superior employee experience.
- Google’s organizational culture is successful because it avoids the mundane aspects of a typical corporation. The company instead focuses on creating a workplace environment conducive to the generation of innovative ideas.
- Google’s organizational culture is also supported by an exhaustive recruitment process, a data-based approach to human resources, and the Think 10x rule for innovative ideas.
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